Communication

MYCRO BAY

Extra Form

Country	Korea
Year	2023
Award	WINNER
Affiliation	Sungshin women university
Designer	Chang Seojin
English	MYCRO BAY is a wellness center that makes health for humans and the environment through soil microorganisms. Soil and human microbes have surprising effects on each other. However, due to soil degradation, humans can no longer live in a healthy soil microbial environment. MYCRO BAY develops soil microbial products and conducts regenerative agriculture and wellness programs to create a healthy soil environment. The graphic elements are designed with the motif of the unique shape of microorganisms and the feeling of spreading like images viewed under a microscope. Also, the various colors shown by microorganisms were utilized.
Native	MYCRO BAY는 토양 미생물을 통해 인간과 환경, 모두의 건강을 추구하는 토양 미생물 웰니스 센터이다. 토양과 인간의 미생물은 연결되어 있으며 서로 놀라운 영향을 미치는 관계이다. 하지만 토양의 황폐화로 인해 더 이상 인간은 토양 미생물이 가득한 환경에서 생활하지 않는다. 미생물을 보존하고 이를 활용한 서비스가 가능한 시기의 모습을 제안하기 위해서 프로젝트를 진행했다. MYCRO BAY에서는 명상, 치료, 그리고 농업 등을 통해 토양 미생물이 가득한 삶을 누릴 수 있다. 센터는 토양 미생물을 활용한 상품을 개발하고 토양을 보호하는 재생 농업을 진행한다. 환경 보호, 질병 치료, 마음 치유, 식량 개발 총 4가지 기능의 제품 라인이 있으며 개인 혹은 기업에서 필요로 하는 미생물을 조합해 판매한다. 그래픽 요소는 현미경으로 보는 이미지처럼 번지는 듯한 느낌과 미생물의 독특한 형태를 모티프로 디자인했다. 또한 미생물이 보여주는 다채로운 색상을 활용했다. 토양 미생물의 특징을 설명하는 인포 카드와 센터를 안내하는 리플렛을 제작했다. 책은 토양 미생물이 환경과 인간에 미치는 영향을 깨닫길 바라며 토양 미생물의 중요성에 대한 내용을 담았다.
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