Communication

WARNING

Extra Form

Country	Korea
Year	2023
Award	WINNER
Affiliation	Sejong University
Designer	YunJung Lee, Seunghyun Yu
English	Biodiversity provides a 'safety net' for the survival and prosperity of all life on Earth. Warning! is a campaign hosted by the environmental group NAID to protect endangered species. This campaign delivers a message about endangered species under the slogan of "( ) in crisis". The fir tree is a native Korean plant and is loved as a Christmas tree all over the world. However, it is in danger of extinction due to climate change. To inform this seriousness, we used red and blue, the colors of sirens. In addition, the elements of the tree were used to express the decreasing population, changes in timberline, and collapsing ecosystems.
Native	생물다양성은 인간을 포함한 지구상의 모든 생명의 생존과 번영을 책임지는 '안전망'을 제공한다. 그러나 지구의 평균 온도가 현재보다 2도 더 상승할 경우 최대 54%의 생물종이 멸종 위기에 처하게 된다. 환경 단체 ‘NAID’는 Nature+Aid의 합성어로, 사람들에게 환경 문제의 위험성을 알리고 해결방법을 모색한다. NAID가 주최하는 WARNING! 캠페인은 지속적으로 이루어지는 연례행사로, ‘( ) in crisis’라는 슬로건을 통해 시즌마다 다양한 생물종의 위기를 알린다. 이번 WARNING! 캠페인은 멸종위기에 처한 구상나무에 대해 이야기한다. 구상나무는 한국의 토종식물로, 모양이 빼어나 전세계에서 크리스마스트리로 사랑받는 나무이다. 그러나 최근 기후변화로 인해 수목한계선이 상승함에 따라 멸종위기에 처해 있다. 이러한 심각성을 알리기 위해 강렬한 사이렌의 색상인 레드와 블루를 통해 심각성을 나타내었다. 또한 구상나무의 관련 요소를 활용하여 갈수록 감소하고 있는 개체 수와 서식지, 수목한계선의 변화, 무너지는 생태계 등을 표현하였다.
Positive Comments

1. in Industrial
   

   A fast applied airbag fixing bandage

2. in Industrial
   

   TenKi Spliced magnetic suction toys

3. in Industrial
   

   MODULE collection DEESAWAT x SCG x JJD KMUTT

4. in Industrial
   

   Double Sided Chair

5. in Industrial
   

   Modular Screening Clinic for COVID19

6. in Industrial
   

   NBCQ Sound beach camping lamp

7. in Industrial
   

   The Sound of Length

8. in Industrial
   

   Degradable flowerpots without transplantation

9. in Communication
   

   RunnaB

10. in Industrial
    

    STRIX

11. in Communication
    

    Read The City Symposium

12. in Communication
    

    Wingk app for the visually impaired

13. in Industrial
    

    Highland

14. in Industrial
    

    Smart bedside lamp

15. in Communication
    

    distancE Cafe Brand Identity Design

16. in Space
    

    Changwon Public Library Rebranding

17. in Industrial
    

    Antige Micro needles Therapy System

18. in Industrial
    

    Loven Collection

19. in Industrial
    

    UNION MEDICAL UNIPICO

20. in Industrial
    

    ACE MEDICAL Medical Humidifier AHC Series

21. in Communication
    

    Tmall Autocare Tuning Center

22. in Communication
    

    heen Pinkme Blueme

23. in Communication
    

    IROIRO Eco Friendly Natural Life SOAP BAR

24. in Industrial
    

    Single RF needle

25. in Communication
    

    Absolut Lab

26. in Industrial
    

    TRIFIT

27. in Communication
    

    Korea Dessert Samlip Yakgwa and Samlip Manju

28. in Industrial
    

    Smart Posture Measurement BAREUM series

29. in Communication
    

    Theiere

30. in Communication
    

    Brand Design for LUHA SHOP

31. in Industrial
    

    ENT Medical Chair System

32. in Communication
    

    COCON

33. in Space
    

    KClighting Global Flagship Showroom

34. in Communication
    

    KHASTO Brand Identity

35. in Communication
    

    Scott fabric deodorizers packaging

36. in Communication
    

    Smart Home Network Wall Pad HNF I8240

37. in Communication
    

    WATER APP

38. in Communication
    

    Intelligent Wind Turbine Prediction System

39. in Communication
    

    Smart Irrigation Agriculture Platform

40. in Communication
    

    Packing for CHJ Jewellery products

41. in Industrial
    

    STEADFAST Coffee Brewer

42. in Communication
    

    ANANTI Journey

43. in Industrial
    

    yokun Olfactory Training System

44. in Industrial
    

    PANCOM Hope thermometer campaign branding

45. in Communication
    

    PANCOM MONEY HEIST NETFLIX BTL ADVERTISING

46. in Communication
    

    THE Craving

47. in Industrial
    

    Listener

48. in Industrial
    

    sos balloon

49. in Industrial
    

    FUN TO barbecue integrated box

50. in Communication
    

    Premium makgeolli Weorabi

51. in Communication
    

    GENG TIAN

52. in Communication
    

    WARNING

53. in Industrial
    

    Aunion Objet Multi Plug

54. in Communication
    

    MYCRO BAY

55. in Communication
    

    Artisans of Korea

56. in Communication
    

    build up

57. in Communication
    

    2and4

58. in Communication
    

    ZERO Brand Identity

59. in Industrial
    

    Transper

60. in Industrial
    

    Cozy Time

Designed by sketchbooks.co.kr / sketchbook5 board skin