Communication

PANCOM MONEY HEIST NETFLIX BTL ADVERTISING

Extra Form

Country	Korea
Year	2023
Award	WINNER
Affiliation	SMVD PANCOMCOMMUNICATION
Designer	HunJongJang, JongHwanWoo, MInHyeokJang, JeongEunNoh, YounJungkim
English	In June 2022, a gang of robbers wearing a hahoetal mask aroused the curiosity of citizens who appeared in Seoul and other parts of the country. It uses subway floors, manhole wrapping, and various ambient to expose the identity of paper houses to citizens in many ways. It will present a traditional Koreanhahoetal mask that is different from the original and launch a differentiated and Koreanized paper house launch campaign will be held.
Native	'우리의 목표는 세상에 없는 돈이다.' 2022년 6월 대한민국, 하회탈을 뒤집어쓴 강도단이 서울을 비롯한 한국을 대표할 수 있는 전국 곳곳에 출몰하여 시민들의 호기심을 불러 일으킨다. 많은 사람들이 이동하며 오가는, 지하철 바닥 래핑, 맨홀 래핑, 건물 외각 맵핑쇼 등 각종 엠비언트를 이용해 다방면으로 시민들에게 종이의 집의 아이덴티티 정체성을 노출시켜, 차별성있는 아이덴티티를 제시할 수 있다. 또한 기존 원작의 살바도르 가면과는 다른 한국만의 전통 하회탈 가면을 제시하여, 차별화되고 한국화 된 종이의 집 런칭 캠페인을 진행한다.
Positive Comments

1. in Industrial
   

   A fast applied airbag fixing bandage

2. in Industrial
   

   TenKi Spliced magnetic suction toys

3. in Industrial
   

   MODULE collection DEESAWAT x SCG x JJD KMUTT

4. in Industrial
   

   Double Sided Chair

5. in Industrial
   

   Modular Screening Clinic for COVID19

6. in Industrial
   

   NBCQ Sound beach camping lamp

7. in Industrial
   

   The Sound of Length

8. in Industrial
   

   Degradable flowerpots without transplantation

9. in Communication
   

   RunnaB

10. in Industrial
    

    STRIX

11. in Communication
    

    Read The City Symposium

12. in Communication
    

    Wingk app for the visually impaired

13. in Industrial
    

    Highland

14. in Industrial
    

    Smart bedside lamp

15. in Communication
    

    distancE Cafe Brand Identity Design

16. in Space
    

    Changwon Public Library Rebranding

17. in Industrial
    

    Antige Micro needles Therapy System

18. in Industrial
    

    Loven Collection

19. in Industrial
    

    UNION MEDICAL UNIPICO

20. in Industrial
    

    ACE MEDICAL Medical Humidifier AHC Series

21. in Communication
    

    Tmall Autocare Tuning Center

22. in Communication
    

    heen Pinkme Blueme

23. in Communication
    

    IROIRO Eco Friendly Natural Life SOAP BAR

24. in Industrial
    

    Single RF needle

25. in Communication
    

    Absolut Lab

26. in Industrial
    

    TRIFIT

27. in Communication
    

    Korea Dessert Samlip Yakgwa and Samlip Manju

28. in Industrial
    

    Smart Posture Measurement BAREUM series

29. in Communication
    

    Theiere

30. in Communication
    

    Brand Design for LUHA SHOP

31. in Industrial
    

    ENT Medical Chair System

32. in Communication
    

    COCON

33. in Space
    

    KClighting Global Flagship Showroom

34. in Communication
    

    KHASTO Brand Identity

35. in Communication
    

    Scott fabric deodorizers packaging

36. in Communication
    

    Smart Home Network Wall Pad HNF I8240

37. in Communication
    

    WATER APP

38. in Communication
    

    Intelligent Wind Turbine Prediction System

39. in Communication
    

    Smart Irrigation Agriculture Platform

40. in Communication
    

    Packing for CHJ Jewellery products

41. in Industrial
    

    STEADFAST Coffee Brewer

42. in Communication
    

    ANANTI Journey

43. in Industrial
    

    yokun Olfactory Training System

44. in Industrial
    

    PANCOM Hope thermometer campaign branding

45. in Communication
    

    PANCOM MONEY HEIST NETFLIX BTL ADVERTISING

46. in Communication
    

    THE Craving

47. in Industrial
    

    Listener

48. in Industrial
    

    sos balloon

49. in Industrial
    

    FUN TO barbecue integrated box

50. in Communication
    

    Premium makgeolli Weorabi

51. in Communication
    

    GENG TIAN

52. in Communication
    

    WARNING

53. in Industrial
    

    Aunion Objet Multi Plug

54. in Communication
    

    MYCRO BAY

55. in Communication
    

    Artisans of Korea

56. in Communication
    

    build up

57. in Communication
    

    2and4

58. in Communication
    

    ZERO Brand Identity

59. in Industrial
    

    Transper

60. in Industrial
    

    Cozy Time

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