Communication

Garden

Extra Form

Country	Korea
Year	2022
Award	GOLD WINNER
Affiliation	Samsung Design Membership
Designer	Jinwon Lee, Seungbin Oh, Minsung Woo
English	How do you manage your child's allowance? Money is becoming invisible. The value of money has gone into a plastic card. It is not easy for parents to teach these financial concepts. Children who use money that they can't see or touch think of economic activity as sliding a card. For children, money is a passive existence. Garden teaches children of the vitality of money. Various interactions and missions using flowers enable children to learn the right economic systems and develop a habit of investment a daily life. Garden hope you can easily identify your child's economic data through a parent app and be the right guide for your child.
Native	자녀의 용돈 관리, 어떻게 하고 계신가요? 돈은 더 이상 보이지 않는 존재가 되어갑니다. 돈의 가치는 플라스틱 카드 안으로 들어갔고, 화폐를 건네는 행위가 낯설게 느껴집니다. 부모의 입장에서 이러한 금융 개념과 경제관념을 가르치는 것이 쉽지 않습니다. 볼 수도, 만질 수도 없는 돈을 사용하는 자녀들은 경제활동을 그저 카드를 긁는 행위로 생각하게 되며, 아이들에게 돈이란 그저 고정적이고 수동적인 존재로 생각합니다. 어린이용 금융 서비스인 가든은 바쁜 부모들을 대신하여 아이들에게 돈의 생명력을 알려줍니다. 꽃을 활용한 다양한 인터랙션과 미션들은 아이들이 올바른 경제관념을 배우고 저축과 투자를 생활화하는 습관을 기를 수 있도록 합니다. 더 나아가 서비스에서 제공하는 가든 페이를 활용한다면 아이들의 주체적인 소비 경제활동을 구축할 수 있습니다. 부모 전용 앱을 통해 아이의 경제활동 데이터를 손쉽게 파악하여, 아이들에게 올바른 금융교육을 꽃 피워주세요.
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