Communication

The Grand Footless Horse Festival BI

Extra Form

Country	Korea
Year	2023
Award	WINNER
Affiliation	University of Seoul
Designer	Yi Dongho
English	'The Grand Footless Horse Festival' is a stage based comedy-talk show sharing new words(neologisms) increasing every year, and developing wordplay culture that encompasses whole generations. Name of the event is motivated from a Korean proverb 'Footless horse travels fast(in Korean, 'Mal' is homonym of 'horse' and 'word')' that expresses widespread hearsay as a 'footless horse'. It visualizes neologistic mechanism through the logotype using Alphabet like Hangeul. Also, weird but cute looking 'Footless Horse Characters' that represent some new words are used in combination to enhance the whole BI system's originality and positive energy.
Native	'발 없는 말 대잔치'는 해마다 늘어나는 신조어를 공유하고, 세대를 아우르는 언어놀이문화 개발을 목표로 진행하는 무대 기반의 문화 행사이다. 널리 퍼지는 소문을 '발 없는 말 천 리 간다'는 속담으로 표현하는 데서 모티브를 얻어, 특정 집단에서 널리 퍼지는 새 말 '신조어'를 '발 없는 말'로 비유해 행사 이름을 구성했다. 알파벳을 이리저리 비틀어 한글처럼 사용한 로고타입을 통해, 이질적인 혹은 비슷한 언어 요소들을 조합해 새로운 말을 만들어내는 신조어-적 메커니즘을 시각화했다. 또한 몇몇 신조어를 상징하는 희한하지만 귀엽게 생긴 '발 없는 말 캐릭터'를 병용해, BI의 독창성을 강화하고 행사의 재미를 더하는 요소로 사용했다.
Positive Comments

1. in Industrial
   

   In Outside

2. in Communication
   

   Lan Ya Bai Yun

3. in Space
   

   IOC for Midea Headquarter

4. in Space
   

   Zhangzhou City Museum

5. in Communication
   

   Ding Ding HK Tramways Board Game

6. in Communication
   

   YUEXIANG LAKE JING MARKETING CENTER

7. in Communication
   

   Soundcore A Lin Online Concert

8. in Industrial
   

   nabos Modernly reinterpreted Soban series

9. in Industrial
   

   Emergency Staircase

10. in Communication
    

    The Grand Footless Horse Festival BI

11. in Industrial
    

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12. in Communication
    

    365 days Taiwanese Foods Calendar

13. in Communication
    

    KOREA GOHEUNG YUZA WINE limited edition

14. in Communication
    

    YUM

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    Best Authorized Dissemblers

16. in Industrial
    

    ACCOMPANY

17. in Communication
    

    Strawfree packaging series

18. in Communication
    

    POSCO Interactive 360

19. in Space
    

    Imaise house

20. in Communication
    

    ROUNZ

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    White Mountain Club House

22. in Space
    

    WINE SOCIAL

23. in Space
    

    RUNXUAN TEXTILE OFFICE A CURVILINEAR BUILDING

24. in Space
    

    The U Club House

25. in Space
    

    LOVE EARTH SWITCH OFF

26. in Space
    

    SHOKUTEI SUSHI

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    Traditional Korean style house Cafe Bidam

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    LON CHUANG Elevator Exhibition Hall

29. in Space
    

    Breathing Space Sculpture

30. in Space
    

    STRINGS of CREATIVENESS

31. in Industrial
    

    ROTATA

32. in Industrial
    

    Warmth of projection

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    DURI Bidet for Children and Adults

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    S400 Manual Bidet

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    Play together

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    Soappy

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    LTO Coffee Powder Jar

38. in Industrial
    

    SIDANDA Female Specialized Pillow

39. in Communication
    

    CleanMyMac X

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    Wan Cha

41. in Space
    

    Flow

42. in Communication
    

    Garden

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    air form

44. in Industrial
    

    sticky Controller

45. in Industrial
    

    Sar Jane

46. in Industrial
    

    Follow

47. in Industrial
    

    Maakeun onjang Brand Identity Design

48. in Space
    

    Chasing Light

49. in Space
    

    DuoSTiX Hygiene Spray

50. in Industrial
    

    Artificial Joint Surgical Robot Doctor LCT

51. in Space
    

    Green Origin Ice Wine Pavilion

52. in Space
    

    Time River Experience Center

53. in Space
    

    Gracious Flow

54. in Space
    

    NEW HOPE JINLIN Mansion Sales Center

55. in Communication
    

    NATIONAL PATTERN BOOK

56. in Industrial
    

    Cheol-SEW

57. in Industrial
    

    WAVES

58. in Industrial
    

    Blood Pressure Meter for kids

59. in Industrial
    

    Conceptual Design Of Straw Bander

60. in Space
    

    Cloud Walk Pavilion

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