Communication

mindwalk Brand Identity Design

Extra Form

Country	Korea
Year	2022
Award	WINNER
Client	Sk Hynix Inc.
Affiliation	Owhyworks Corp.
Designer	Yeon Cheolmin, Hwang Changho, Na Hyejin
English	Mindwalk is a Psychological counseling center operated that is gathered with professional psychologists by SK hynix. Mindwalk's core value is providing employee's mental comfort zone. Concept is ‘A walk in nature’ We developed a visual system that represent mindwalk’s brand by reconstructing scenery of nature when we are going for a walk and specific emotions. Moreover, we created emotion book for 100 days, message typography and accessories such as pen, bookmark, stickers, and so on. this brand identity will bring positive outcomes on SK hynix’s workflow.
Native	마음산책은 SK하이닉스의 사내 심리 상담센터로 SK하이닉스 직원들의 직무스트레스와 대인관계, 적성 및 진로, 심리적 위기 등 심리적 안정과 마음 코칭을 담당하며, 직원들의 마음건강을 위해 전문 심리 상담사로 구성된 사내 심리 상담센터이다. 마음산책의 핵심가치는 직원들의 마음을 돌보고 함께 고민하며 휴식처를 제공하는 것이다. 우리는 이러한 마음산책이 가진 가치와 정체성을 시각화하기 위해 ‘자연에서의 동행’이라는 컨셉을 바탕으로 산책할때 보여지는 자연의 장면, 걸을때 느껴지는 감정의 요소들, 감정을 나타내는 컬러감을 재정의하여 비주얼 시스템을 구성하였다. 또한 SK하이닉스 구성원들에게 심리적 안정을 전달해줄 메세지들을 타이포그래피를 구성하여 다양한 애플리케이션에 적용하였다. 브랜드 애플리케이션은 자신의 감정을 체크하는 일기장인 100일 다이어리와, 감정을 체크하고 심리적 고민에 대한 해결책을 제시해줄 수 있는 감정카드, 마음산책이 전달하는 메세지가 직관적으로 담겨진 뱃지, 그 외 볼펜, 책갈피, 스티커, 상담센터를 알리는 명함등으로 구성되어있다. 이러한 키트의 구성은 사내직원들의 여러가지 심리적 안정을 찾게해주는 길잡이 역할을 하여 하이닉스 전체의 업무 효율에도 긍정적인 효과를 가져다 준다.
Website	www.owhyworks.com
Positive Comments

1. in Space
   

   dreamer

2. in Space
   

   ENTROPY OFFICE

3. in Space
   

   Yinlu restaurant

4. in Space
   

   Jian Sushi

5. in Space
   

   Fairy Tale Forest

6. in Space
   

   Lakeshore Hotel Hualien Taroko

7. in Space
   

   An Villa Aesthetics Pavilion

8. in Space
   

   116 Lake House

9. in Space
   

   E House

10. in Space
    

    The Relaxation in Art

11. in Communication
    

    Light Box

12. in Communication
    

    Food Desert

13. in Industrial
    

    Filling Expert

14. in Industrial
    

    Chase the starlight

15. in Space
    

    ZER01NE DAY 2019

16. in Space
    

    GINZA SORA

17. in Industrial
    

    The Ink Bench

18. in Industrial
    

    Clay IoT Home workout Station

19. in Industrial
    

    Wound suture equipment

20. in Industrial
    

    Mr. Baldie

21. in Industrial
    

    BAMBOOL(desk stand lamp)

22. in Communication
    

    Digital Twin Virtual School Device Management

23. in Industrial
    

    NUANBAO

24. in Industrial
    

    Balanca

25. in Industrial
    

    ZERO No touch lenses

26. in Communication
    

    Hangeul Braille integrated Universal Font

27. in Communication
    

    KITSCH COW BRAND IDENTITY

28. in Communication
    

    COLD SPRING ORGANIC BRAND IDENTITY

29. in Communication
    

    PRIOR CORPORATE IDENTITY

30. in Industrial
    

    HOTATA Smart Lock V86

31. in Communication
    

    Governance Jungnang Local Brand Design

32. in Communication
    

    Graphic and Bullion of National Palace Museum

33. in Industrial
    

    HANAGATA

34. in Industrial
    

    no touch knob premium

35. in Communication
    

    Live shopping platform Chakaday

36. in Communication
    

    Cabinet de Poissons

37. in Space
    

    Park Light

38. in Industrial
    

    Smart Home Solution System HNFI7130 HLFI3100

39. in Industrial
    

    Smart Home Network Wall Pad HNFI6100

40. in Communication
    

    SPOON RADIO BRAND IDENTITY DESIGN

41. in Communication
    

    FISH CAKE GIFT SET PACKAGE

42. in Communication
    

    tanigawa hanare

43. in Communication
    

    Shinhan Bank MONEYVERSE fintech brand design

44. in Communication
    

    Potori typeface

45. in Industrial
    

    Beachbuddy

46. in Communication
    

    DtB

47. in Industrial
    

    Basket Table

48. in Communication
    

    Got it

49. in Industrial
    

    Elastic weight scale

50. in Space
    

    W.M

51. in Industrial
    

    Phare

52. in Communication
    

    Reminder note

53. in Industrial
    

    Tray Coin Bank

54. in Communication
    

    Fashion Brand Romantic Tiger Branding

55. in Communication
    

    mindwalk Brand Identity Design

56. in Communication
    

    YUSHIN Corporation Identity Design

57. in Communication
    

    The Iron Squad Visual Branding

58. in Communication
    

    MEDIFOAM

59. in Communication
    

    Higan no Futari Two on the edge Poster

60. in Industrial
    

    MILLET

Designed by sketchbooks.co.kr / sketchbook5 board skin