Communication

Shinhan Bank MONEYVERSE fintech brand design

Extra Form

Country	Korea
Year	2022
Award	WINNER
Affiliation	the bread and butter brand consulting LLC
Designer	Sooyoung Cho, Seokyoung Kim
English	On December 1st, the bread and butter launched the development of Shinhan Bank’s, Korea’s no.1 bank, newest MyData service brand, moneyverse. Along with naming development, the bread and butter lead the brand design. The moneyverse Korean logotype is based on a coin-shaped circular grid as coins are the foundation of assets. The color was intended to portray the modern and trendy asset management lifestyle of the MZ generation using royal violet and neon green. The ‘V’ symbol visually represents the rise in stock value and a happy emoticon. This symbol used the English alphabet V and was rotated 180 degrees to symbolize a door to moneyverse,
Native	더브레드앤버터가 개발한 국내 1위 신한은행의 마이데이터 서비스 브랜드 ‘머니버스(moneyverse)’가 12월 1일 런칭되었다. 머니버스를 통해 고객에게 돈을 아끼고, 모으고, 불리는 서비스를 제공하는 게 핵심이며, 머니버스 네이밍은 money(자산) + universe(세계)를 합성한 신조어이다. 더브레드앤버터는 네이밍 개발과 더불어, 브랜드 디자인을 전체 총괄 진행했다. Asset의 기본이 되는 coin(돈)형태의 원형 그리드를 기반으로 만들어진 머니버스 국문로고타입은 각 글자의 흐르는듯한 곡선 엣지를 통해 MZ세대의 즐거운 자산증식과 자산관리 경험을 직관적으로 표현했다. 컬러는 royal violet과 mint green의 POP COLOR를 사용하여 MZ세대들의 트렌디한 자산관리 라이프스타일을 전달하고자 했으며, 민트그린의 [ㅅ]심볼은 주식의 상승곡선, 머니버스로 들어가는 문, 즐거운 표정의 이모티콘 등을 표현하는 visual language이다. 영문로고에서는 이 [ㅅ]심볼을 180도 회전해서 영문[V]로 적용했다.
Positive Comments

1. in Space
   

   dreamer

2. in Space
   

   ENTROPY OFFICE

3. in Space
   

   Yinlu restaurant

4. in Space
   

   Jian Sushi

5. in Space
   

   Fairy Tale Forest

6. in Space
   

   Lakeshore Hotel Hualien Taroko

7. in Space
   

   An Villa Aesthetics Pavilion

8. in Space
   

   116 Lake House

9. in Space
   

   E House

10. in Space
    

    The Relaxation in Art

11. in Communication
    

    Light Box

12. in Communication
    

    Food Desert

13. in Industrial
    

    Filling Expert

14. in Industrial
    

    Chase the starlight

15. in Space
    

    ZER01NE DAY 2019

16. in Space
    

    GINZA SORA

17. in Industrial
    

    The Ink Bench

18. in Industrial
    

    Clay IoT Home workout Station

19. in Industrial
    

    Wound suture equipment

20. in Industrial
    

    Mr. Baldie

21. in Industrial
    

    BAMBOOL(desk stand lamp)

22. in Communication
    

    Digital Twin Virtual School Device Management

23. in Industrial
    

    NUANBAO

24. in Industrial
    

    Balanca

25. in Industrial
    

    ZERO No touch lenses

26. in Communication
    

    Hangeul Braille integrated Universal Font

27. in Communication
    

    KITSCH COW BRAND IDENTITY

28. in Communication
    

    COLD SPRING ORGANIC BRAND IDENTITY

29. in Communication
    

    PRIOR CORPORATE IDENTITY

30. in Industrial
    

    HOTATA Smart Lock V86

31. in Communication
    

    Governance Jungnang Local Brand Design

32. in Communication
    

    Graphic and Bullion of National Palace Museum

33. in Industrial
    

    HANAGATA

34. in Industrial
    

    no touch knob premium

35. in Communication
    

    Live shopping platform Chakaday

36. in Communication
    

    Cabinet de Poissons

37. in Space
    

    Park Light

38. in Industrial
    

    Smart Home Solution System HNFI7130 HLFI3100

39. in Industrial
    

    Smart Home Network Wall Pad HNFI6100

40. in Communication
    

    SPOON RADIO BRAND IDENTITY DESIGN

41. in Communication
    

    FISH CAKE GIFT SET PACKAGE

42. in Communication
    

    tanigawa hanare

43. in Communication
    

    Shinhan Bank MONEYVERSE fintech brand design

44. in Communication
    

    Potori typeface

45. in Industrial
    

    Beachbuddy

46. in Communication
    

    DtB

47. in Industrial
    

    Basket Table

48. in Communication
    

    Got it

49. in Industrial
    

    Elastic weight scale

50. in Space
    

    W.M

51. in Industrial
    

    Phare

52. in Communication
    

    Reminder note

53. in Industrial
    

    Tray Coin Bank

54. in Communication
    

    Fashion Brand Romantic Tiger Branding

55. in Communication
    

    mindwalk Brand Identity Design

56. in Communication
    

    YUSHIN Corporation Identity Design

57. in Communication
    

    The Iron Squad Visual Branding

58. in Communication
    

    MEDIFOAM

59. in Communication
    

    Higan no Futari Two on the edge Poster

60. in Industrial
    

    MILLET

Designed by sketchbooks.co.kr / sketchbook5 board skin