Communication

FISH CAKE GIFT SET PACKAGE

Extra Form

Country	Korea
Year	2022
Award	WINNER
Client	SAMJIN AMOOK
Affiliation	BREEZE PARTNERS
Designer	Hwayeol Mun
English	We designed a gift set package of one of the most famous fish cake brands of Korea, Samjin Amook. The pattern used on the package was derived from the sea which provides the main ingredients of fish cakes, and endless waves were reinterpreted. Through these, we tried to convey the meaning of ‘sending the heart to the fullest with the flavor of the sea.’ In order to have customers to feel the patterns when they touch them, the package was made with an appropriate combination of matt gilt and partial UV coating post-processing, and a sense of luxury was amplified through the splendor of gold and subtle glow that differs by the viewing angle.
Native	한국을 대표하는 어묵 브랜드인 삼진어묵의 선물세트 패키지를 디자인하였습니다. 어묵이 가지고 있는 다소 가벼운 이미지를 탈피하여 보다 정성스럽고, 고급스러운 선물이 될 수 있도록 하는 것이 목적이었습니다. 세부 구성에 따라 명품세트와 삼진세트로 구분되는데 색상과 패턴을 활용하여 명확한 차이 두고자 했습니다. 패키지에 활용된 패턴은 어묵 주재료를 제공해주는 바다를 모티브로 하였으며, 끝없이 밀려드는 파도를 재해석 하여 표현하였습니다. 이를 통해 ‘바다의 풍미를 가득 담아 마음을 전하다’라는 의미를 담고자 했습니다. 소비자가 패키지를 손으로 만졌을 때 더욱 또렷하게 패턴을 느낄 수 있도록 무광금박과 부분UV코팅 후가공을 적절히 조합하여 제작되었으며, 금색이 가지고 있는 화려함과 바라보는 각도에 따라 은은하게 나타나는 광택으로 고급스러움을 더하였습니다.
Positive Comments

1. in Space
   

   dreamer

2. in Space
   

   ENTROPY OFFICE

3. in Space
   

   Yinlu restaurant

4. in Space
   

   Jian Sushi

5. in Space
   

   Fairy Tale Forest

6. in Space
   

   Lakeshore Hotel Hualien Taroko

7. in Space
   

   An Villa Aesthetics Pavilion

8. in Space
   

   116 Lake House

9. in Space
   

   E House

10. in Space
    

    The Relaxation in Art

11. in Communication
    

    Light Box

12. in Communication
    

    Food Desert

13. in Industrial
    

    Filling Expert

14. in Industrial
    

    Chase the starlight

15. in Space
    

    ZER01NE DAY 2019

16. in Space
    

    GINZA SORA

17. in Industrial
    

    The Ink Bench

18. in Industrial
    

    Clay IoT Home workout Station

19. in Industrial
    

    Wound suture equipment

20. in Industrial
    

    Mr. Baldie

21. in Industrial
    

    BAMBOOL(desk stand lamp)

22. in Communication
    

    Digital Twin Virtual School Device Management

23. in Industrial
    

    NUANBAO

24. in Industrial
    

    Balanca

25. in Industrial
    

    ZERO No touch lenses

26. in Communication
    

    Hangeul Braille integrated Universal Font

27. in Communication
    

    KITSCH COW BRAND IDENTITY

28. in Communication
    

    COLD SPRING ORGANIC BRAND IDENTITY

29. in Communication
    

    PRIOR CORPORATE IDENTITY

30. in Industrial
    

    HOTATA Smart Lock V86

31. in Communication
    

    Governance Jungnang Local Brand Design

32. in Communication
    

    Graphic and Bullion of National Palace Museum

33. in Industrial
    

    HANAGATA

34. in Industrial
    

    no touch knob premium

35. in Communication
    

    Live shopping platform Chakaday

36. in Communication
    

    Cabinet de Poissons

37. in Space
    

    Park Light

38. in Industrial
    

    Smart Home Solution System HNFI7130 HLFI3100

39. in Industrial
    

    Smart Home Network Wall Pad HNFI6100

40. in Communication
    

    SPOON RADIO BRAND IDENTITY DESIGN

41. in Communication
    

    FISH CAKE GIFT SET PACKAGE

42. in Communication
    

    tanigawa hanare

43. in Communication
    

    Shinhan Bank MONEYVERSE fintech brand design

44. in Communication
    

    Potori typeface

45. in Industrial
    

    Beachbuddy

46. in Communication
    

    DtB

47. in Industrial
    

    Basket Table

48. in Communication
    

    Got it

49. in Industrial
    

    Elastic weight scale

50. in Space
    

    W.M

51. in Industrial
    

    Phare

52. in Communication
    

    Reminder note

53. in Industrial
    

    Tray Coin Bank

54. in Communication
    

    Fashion Brand Romantic Tiger Branding

55. in Communication
    

    mindwalk Brand Identity Design

56. in Communication
    

    YUSHIN Corporation Identity Design

57. in Communication
    

    The Iron Squad Visual Branding

58. in Communication
    

    MEDIFOAM

59. in Communication
    

    Higan no Futari Two on the edge Poster

60. in Industrial
    

    MILLET

Designed by sketchbooks.co.kr / sketchbook5 board skin