Communication

YUSHIN Corporation Identity Design

Extra Form

Country	Korea
Year	2022
Award	WINNER
Client	YUSHIN CONNECT Corp.
Affiliation	Owhyworks Corp.
Designer	Yeon Cheolmin, Hwang Changho, Na Hyejin
English	Yushin is a storytelling consulting company that connects creators and producers with "story" content. Its core vision is to create brand’s new culture through story’s connection. In order to express the corporation’s core value, we approached the principle of three primary colors of light. The principle can be interpreted in the same context as the core value of a company that creates a new culture when creators, producers, and stories are gathered and connected. This new identity bridges inside members and represent the experience of creating successful content within pleasant culture through creators and producers collaboration.
Native	스토리 컨설팅 기업인 유신은 창작자에게는 최고의 창작공간을, 제작자에게는 최상의 스토리를 제공하여 스토리의 연결을 통해 새로운 문화를 만들어간다는 것이 기업의 핵심 비전이다. 유신의 로고 타입에는 기업에서 추구하는 핵심가치인 '연결'과 '스토리'의 의미가 형태적으로 표현되어있다. 우리는 빛의 세 가지 원색의 원리에 접근했다. 그 원리는 창작자와 제작자, 스토리가 모여 연결될 때 새로운 문화를 창조하는 기업의 핵심가치와 같은 맥락에서 해석할 수 있다. 로고 타입에서는 '연결'과 '스토리'의 의미가 상징될 수 있도록 알파벳의 형태를 재구성하였다. 로고를 구성하는 알파벳 철자의 형태를 겹쳐 '연결'의 의미를 강조했고, 디테일은 '이야기'의 의미를 정사각형 모양으로 표현했다. 또한 로고가 그래픽 모티브로 활용될 수 있도록 로고 타입 자체에 양식을 적용하였다. 로고 자체를 그래픽 모티브로 활용해 기업의 정체성을 직관적이고 명확하게 전달하고 사내에서도 편리하게 사용할 수 있다. 기존 기업 아이덴티티 로고 디자인은 기호나 그래픽으로 표현되는 경우가 많았다., 우리는 단어자체에 기업의 핵심 가치를 일관되고 간결하게 상징화하여 그 자체가 독특한 형태가 되어 유신의 정체성을 강조하도록 하였다.
Positive Comments

1. in Communication
   

   POSCO Interactive 360

2. in Communication
   

   ROUNZ

3. in Communication
   

   CleanMyMac X

4. in Communication
   

   Wan Cha

5. in Communication
   

   Garden

6. in Communication
   

   NATIONAL PATTERN BOOK

7. in Communication
   

   Light Box

8. in Communication
   

   Food Desert

9. in Communication
   

   Digital Twin Virtual School Device Management

10. in Communication
    

    Hangeul Braille integrated Universal Font

11. in Communication
    

    KITSCH COW BRAND IDENTITY

12. in Communication
    

    COLD SPRING ORGANIC BRAND IDENTITY

13. in Communication
    

    PRIOR CORPORATE IDENTITY

14. in Communication
    

    Governance Jungnang Local Brand Design

15. in Communication
    

    Graphic and Bullion of National Palace Museum

16. in Communication
    

    Live shopping platform Chakaday

17. in Communication
    

    Cabinet de Poissons

18. in Communication
    

    SPOON RADIO BRAND IDENTITY DESIGN

19. in Communication
    

    FISH CAKE GIFT SET PACKAGE

20. in Communication
    

    tanigawa hanare

21. in Communication
    

    Shinhan Bank MONEYVERSE fintech brand design

22. in Communication
    

    Potori typeface

23. in Communication
    

    DtB

24. in Communication
    

    Got it

25. in Communication
    

    Reminder note

26. in Communication
    

    Fashion Brand Romantic Tiger Branding

27. in Communication
    

    mindwalk Brand Identity Design

28. in Communication
    

    YUSHIN Corporation Identity Design

29. in Communication
    

    The Iron Squad Visual Branding

30. in Communication
    

    MEDIFOAM

31. in Communication
    

    Higan no Futari Two on the edge Poster

32. in Communication
    

    MCM METAVERSE VIRTUAL STAGE

33. in Communication
    

    Lotte Department Store Dongtan Branding

34. in Communication
    

    Smart Meeting Room Doorplate

35. in Communication
    

    Map for different segments of population

36. in Communication
    

    a map for older persons

37. in Communication
    

    Expressions that Know You Better

38. in Communication
    

    FunPlus 10th anniversary gift box

39. in Communication
    

    Premium branded chicken TANZAWA JIGURO SYAMO

40. in Communication
    

    Auditory Experience Design of BODYFRIEND

41. in Communication
    

    Litemove Rebranding

42. in Communication
    

    hugrug

43. in Communication
    

    NC TYPE PLAY

44. in Communication
    

    NCSOFT Welcome Kit for New Employee

45. in Communication
    

    WELCOME Typeface Design

46. in Communication
    

    Jiangmen Culture and Tourism Brand Logo

47. in Communication
    

    LVUPGG Esports Tournament Platform

48. in Communication
    

    SevenDays and NightsLoveIsDaylight

49. in Communication
    

    Coloreat : Chromatology in Food coloring

50. in Communication
    

    OROT

51. in Communication
    

    AI Learning Assistant ASKBOB

52. in Communication
    

    JJSSBROS Workwear

53. in Communication
    

    Banshan Boxer Brief

54. in Communication
    

    IGINA Shower Toilet Collection

55. in Communication
    

    Customized Meeting Assistant

56. in Communication
    

    Enterprise Knowledge Management System Design

57. in Communication
    

    Friends Visual Branding

58. in Communication
    

    Pure Series Packaging

59. in Communication
    

    BIGKIT Onboarding kit of BIGPICTURE

60. in Communication
    

    Follow follow 米 - Samsung Card SNS Event

Designed by sketchbooks.co.kr / sketchbook5 board skin