Communication

Shinhan Bank MONEYVERSE fintech brand design

Extra Form

Country	Korea
Year	2022
Award	WINNER
Affiliation	the bread and butter brand consulting LLC
Designer	Sooyoung Cho, Seokyoung Kim
English	On December 1st, the bread and butter launched the development of Shinhan Bank’s, Korea’s no.1 bank, newest MyData service brand, moneyverse. Along with naming development, the bread and butter lead the brand design. The moneyverse Korean logotype is based on a coin-shaped circular grid as coins are the foundation of assets. The color was intended to portray the modern and trendy asset management lifestyle of the MZ generation using royal violet and neon green. The ‘V’ symbol visually represents the rise in stock value and a happy emoticon. This symbol used the English alphabet V and was rotated 180 degrees to symbolize a door to moneyverse,
Native	더브레드앤버터가 개발한 국내 1위 신한은행의 마이데이터 서비스 브랜드 ‘머니버스(moneyverse)’가 12월 1일 런칭되었다. 머니버스를 통해 고객에게 돈을 아끼고, 모으고, 불리는 서비스를 제공하는 게 핵심이며, 머니버스 네이밍은 money(자산) + universe(세계)를 합성한 신조어이다. 더브레드앤버터는 네이밍 개발과 더불어, 브랜드 디자인을 전체 총괄 진행했다. Asset의 기본이 되는 coin(돈)형태의 원형 그리드를 기반으로 만들어진 머니버스 국문로고타입은 각 글자의 흐르는듯한 곡선 엣지를 통해 MZ세대의 즐거운 자산증식과 자산관리 경험을 직관적으로 표현했다. 컬러는 royal violet과 mint green의 POP COLOR를 사용하여 MZ세대들의 트렌디한 자산관리 라이프스타일을 전달하고자 했으며, 민트그린의 [ㅅ]심볼은 주식의 상승곡선, 머니버스로 들어가는 문, 즐거운 표정의 이모티콘 등을 표현하는 visual language이다. 영문로고에서는 이 [ㅅ]심볼을 180도 회전해서 영문[V]로 적용했다.
Positive Comments

1. in Communication
   

   POSCO Interactive 360

2. in Communication
   

   ROUNZ

3. in Communication
   

   CleanMyMac X

4. in Communication
   

   Wan Cha

5. in Communication
   

   Garden

6. in Communication
   

   NATIONAL PATTERN BOOK

7. in Communication
   

   Light Box

8. in Communication
   

   Food Desert

9. in Communication
   

   Digital Twin Virtual School Device Management

10. in Communication
    

    Hangeul Braille integrated Universal Font

11. in Communication
    

    KITSCH COW BRAND IDENTITY

12. in Communication
    

    COLD SPRING ORGANIC BRAND IDENTITY

13. in Communication
    

    PRIOR CORPORATE IDENTITY

14. in Communication
    

    Governance Jungnang Local Brand Design

15. in Communication
    

    Graphic and Bullion of National Palace Museum

16. in Communication
    

    Live shopping platform Chakaday

17. in Communication
    

    Cabinet de Poissons

18. in Communication
    

    SPOON RADIO BRAND IDENTITY DESIGN

19. in Communication
    

    FISH CAKE GIFT SET PACKAGE

20. in Communication
    

    tanigawa hanare

21. in Communication
    

    Shinhan Bank MONEYVERSE fintech brand design

22. in Communication
    

    Potori typeface

23. in Communication
    

    DtB

24. in Communication
    

    Got it

25. in Communication
    

    Reminder note

26. in Communication
    

    Fashion Brand Romantic Tiger Branding

27. in Communication
    

    mindwalk Brand Identity Design

28. in Communication
    

    YUSHIN Corporation Identity Design

29. in Communication
    

    The Iron Squad Visual Branding

30. in Communication
    

    MEDIFOAM

31. in Communication
    

    Higan no Futari Two on the edge Poster

32. in Communication
    

    MCM METAVERSE VIRTUAL STAGE

33. in Communication
    

    Lotte Department Store Dongtan Branding

34. in Communication
    

    Smart Meeting Room Doorplate

35. in Communication
    

    Map for different segments of population

36. in Communication
    

    a map for older persons

37. in Communication
    

    Expressions that Know You Better

38. in Communication
    

    FunPlus 10th anniversary gift box

39. in Communication
    

    Premium branded chicken TANZAWA JIGURO SYAMO

40. in Communication
    

    Auditory Experience Design of BODYFRIEND

41. in Communication
    

    Litemove Rebranding

42. in Communication
    

    hugrug

43. in Communication
    

    NC TYPE PLAY

44. in Communication
    

    NCSOFT Welcome Kit for New Employee

45. in Communication
    

    WELCOME Typeface Design

46. in Communication
    

    Jiangmen Culture and Tourism Brand Logo

47. in Communication
    

    LVUPGG Esports Tournament Platform

48. in Communication
    

    SevenDays and NightsLoveIsDaylight

49. in Communication
    

    Coloreat : Chromatology in Food coloring

50. in Communication
    

    OROT

51. in Communication
    

    AI Learning Assistant ASKBOB

52. in Communication
    

    JJSSBROS Workwear

53. in Communication
    

    Banshan Boxer Brief

54. in Communication
    

    IGINA Shower Toilet Collection

55. in Communication
    

    Customized Meeting Assistant

56. in Communication
    

    Enterprise Knowledge Management System Design

57. in Communication
    

    Friends Visual Branding

58. in Communication
    

    Pure Series Packaging

59. in Communication
    

    BIGKIT Onboarding kit of BIGPICTURE

60. in Communication
    

    Follow follow 米 - Samsung Card SNS Event

Designed by sketchbooks.co.kr / sketchbook5 board skin