Communication

PRIOR CORPORATE IDENTITY

Extra Form

Country	Korea
Year	2022
Award	WINNER
Client	PRIOR Corp.
Affiliation	YNL DESIGN
Designer	YOONA LEE, KYONG A OH
English	Prior is a company that provides an all-in-one consulting service by combining tax affairs and various services such as legal, patent, and labor with IT. We have developed a corporate identity of a premium company that captures intuitive corporate name and business value with a sense of priority to put customers first. Inspired by a business's revenue growth chart, the graphic motif visualized the flow on a gradually rising graph to express a positive experience and dynamics in pursuit of a flexible and modern mood. Prior's CI provides an experience to enhance the customer's prestige, using a consistent tone and manner and identity system.
Native	프라이어(Prior)는 세무 뿐만 아니라 법무, 특허, 노무 다양한 서비스를 IT와 결합시켜 더욱 쉽고 간편한 All-in-One 컨설팅 서비스를 제공하는 법인 기업으로 기존 세무법인의 영세하고 복잡한 이미지를 탈피하고 새롭게 간소화되어 주요 고객인 고액자산가들이 원하는 니즈를 충족시키는 간편한 서비스를 세련되고 프리미엄하게 선사합니다. 무엇보다 고객을 최우선으로 생각하는 프라이어의 사명감을 담아 직관적인 기업 네이밍과 비즈니스의 가치를 함축적으로 담고 있는 프리미엄한 기업의 통합된 시각적 체계를 구축한 기업 아이덴티티를 개발하였습니다. You are our Top Priority (당신은 우리의 최우선입니다)라는 슬로건 아래 고객의 문제 해결과 만족을 먼저 생각하는 프라이어의 사명감과 책임감을 담으며 전문적인 기업 이미지 구축합니다. 그래픽 모티브는 비즈니스의 수익 성장 차트에서 영감을 받아 점점 상승하는 그래프에 흐름을 시각화하여 긍정적인 경험과 다이나믹함을 표현하며 플렉시블하고 모던한 무드를 구축합니다. Prior 프라이어의 CI는 일관된 톤 앤 매너와 아이덴티티 체계로 고객의 프레스티지를 한층 높여드릴 경험을 선사합니다.
Website	ynldesign.com
Positive Comments

1. in Communication
   

   POSCO Interactive 360

2. in Communication
   

   ROUNZ

3. in Communication
   

   CleanMyMac X

4. in Communication
   

   Wan Cha

5. in Communication
   

   Garden

6. in Communication
   

   NATIONAL PATTERN BOOK

7. in Communication
   

   Light Box

8. in Communication
   

   Food Desert

9. in Communication
   

   Digital Twin Virtual School Device Management

10. in Communication
    

    Hangeul Braille integrated Universal Font

11. in Communication
    

    KITSCH COW BRAND IDENTITY

12. in Communication
    

    COLD SPRING ORGANIC BRAND IDENTITY

13. in Communication
    

    PRIOR CORPORATE IDENTITY

14. in Communication
    

    Governance Jungnang Local Brand Design

15. in Communication
    

    Graphic and Bullion of National Palace Museum

16. in Communication
    

    Live shopping platform Chakaday

17. in Communication
    

    Cabinet de Poissons

18. in Communication
    

    SPOON RADIO BRAND IDENTITY DESIGN

19. in Communication
    

    FISH CAKE GIFT SET PACKAGE

20. in Communication
    

    tanigawa hanare

21. in Communication
    

    Shinhan Bank MONEYVERSE fintech brand design

22. in Communication
    

    Potori typeface

23. in Communication
    

    DtB

24. in Communication
    

    Got it

25. in Communication
    

    Reminder note

26. in Communication
    

    Fashion Brand Romantic Tiger Branding

27. in Communication
    

    mindwalk Brand Identity Design

28. in Communication
    

    YUSHIN Corporation Identity Design

29. in Communication
    

    The Iron Squad Visual Branding

30. in Communication
    

    MEDIFOAM

31. in Communication
    

    Higan no Futari Two on the edge Poster

32. in Communication
    

    MCM METAVERSE VIRTUAL STAGE

33. in Communication
    

    Lotte Department Store Dongtan Branding

34. in Communication
    

    Smart Meeting Room Doorplate

35. in Communication
    

    Map for different segments of population

36. in Communication
    

    a map for older persons

37. in Communication
    

    Expressions that Know You Better

38. in Communication
    

    FunPlus 10th anniversary gift box

39. in Communication
    

    Premium branded chicken TANZAWA JIGURO SYAMO

40. in Communication
    

    Auditory Experience Design of BODYFRIEND

41. in Communication
    

    Litemove Rebranding

42. in Communication
    

    hugrug

43. in Communication
    

    NC TYPE PLAY

44. in Communication
    

    NCSOFT Welcome Kit for New Employee

45. in Communication
    

    WELCOME Typeface Design

46. in Communication
    

    Jiangmen Culture and Tourism Brand Logo

47. in Communication
    

    LVUPGG Esports Tournament Platform

48. in Communication
    

    SevenDays and NightsLoveIsDaylight

49. in Communication
    

    Coloreat : Chromatology in Food coloring

50. in Communication
    

    OROT

51. in Communication
    

    AI Learning Assistant ASKBOB

52. in Communication
    

    JJSSBROS Workwear

53. in Communication
    

    Banshan Boxer Brief

54. in Communication
    

    IGINA Shower Toilet Collection

55. in Communication
    

    Customized Meeting Assistant

56. in Communication
    

    Enterprise Knowledge Management System Design

57. in Communication
    

    Friends Visual Branding

58. in Communication
    

    Pure Series Packaging

59. in Communication
    

    BIGKIT Onboarding kit of BIGPICTURE

60. in Communication
    

    Follow follow 米 - Samsung Card SNS Event

Designed by sketchbooks.co.kr / sketchbook5 board skin