Communication

ROUNZ

Extra Form

Country	Korea
Year	2022
Award	GRAND PRIZE
Affiliation	ROUNZ
Designer	Hong Yunhee, Lee Youjin, Park Sojin, Han Kyoonwoo, Jun Woosung
English	ROUNZ is a real-time virtual fitting eyewear shopping mall that creates a new experience of shopping glasses based on its own technology under the brand slogan “Unprecedented glasses shopping”. Aiming at O2O business that breaks boundaries between online and offline, and provides experience where people can buy and wear glasses in real-time on mobile devices, without time and space constraints. The symbol of ROUNZ implies the unique service direction of ROUNZ which recommends glasses that would match diverse face shapes of people on the Earth. Based on the establishment of identity of ROUNZ, we completed the visual look and feel of ROUNZ.
Native	라운즈(ROUNZ)는 “세상에 없던 안경쇼핑”이라는 브랜드 슬로건 하에 독자적인 기술을 기반으로 안경쇼핑의 새로운 경험을 만들고 있는 실시간 가상피팅 안경 쇼핑몰입니다. 온라인과 오프라인의 경계를 허무는 O2O 비지니스를 지향하는 서비스이자 모든 사람들이 시공간의 제약없이 실시간으로 모바일을 통해 안경을 사고 써 볼 수 있는 경험을 제공합니다. 심볼은 모든 지구인들의 다앙한 얼굴형태에 어울리는 안경을 추천해 준다는 라운즈만의 특별한 서비스 지향점을 함께 내포하고 있습니다. 정립된 비주얼 아이텐티티를 순차적으로 적용하여 라운즈만의 시각적 통일성과 즐거운 경험을 함께 만들어 가고 있습니다.
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