PulseHeal
A digital health platform that integrates diagnosis and medicine of Traditional Chinese Medicine (TCM)
We have been commissioned by our client, Senyu Technology, to develop a digital health app aimed at promoting Traditional Chinese Medicine. It utilizes the experience of pulse diagnosis in TCM to provide feedback and sell TCM health products.
Our Role
UI/UX & Product Design 2 month
Duration
Scope
UIUX Design, Product Design, Branding Design
Tools
Rhino
Midjourney
Figma
AE
Client
Premiere
Tianjing Senyu Technology Ltd.
Xiesiyuan Shu UIUX Designer, Product Designer
Team
Sirui Li UIUX Designer, Product Designer
Jessica Kewei Lin UIUX Designer, Product Designer
Awards
Feature: Doctor Consultation & Pulse Diagnosis
Pulse diagnosis and consultation are the primary methods of diagnosis in Traditional Chinese Medicine
Feature: Health Report
Users can gain personalized reports and recommendations
Feature: Store
Traditional Chinese Medicine and Nutritional Meal store platform
PulseHeal is a comprehensive health-oriented platform that integrates diagnosis and medicines of Traditional Chinese Medicine (TCM). Users have the option to evaluate their physical condition through a comprehensive diagnosis, gain access to personalized reports and recommendations, and conveniently purchase universal or tailored traditional Chinese medicines online. PulseHeal fosters Chinese culture and enhances users’ physical fitness gently and effectively.
Overview
Our client, Senyu Technology, possesses extensive experience in Traditional Chinese Medicine diagnosis and treatment. They seek to make TCM more accessible and scientific through digital means. As many traditional Chinese herbal medicine prescriptions play a positive role in health and wellness, the client aims to create a digital health platform based on traditional Chinese Medicine concepts through our design.
Starting Off
Concept Relationship
Research Interview
Research Highlights
Participants need personalized physical examination report
Participants indicated that hospital body reports identify areas of concern but lack guidance on how to improve the situation.
Participants want to buy Chinese medicine conveniently
Participants mentioned that finding and purchasing Chinese medicine from a store took a considerable amount of time.
Participants desire for professional diagnostic service
Participants mentioned it was difficult to locate a qualified Chinese medicine doctor for diagnosis and treatment.
User Journey Map
With a solid understanding of the present circumstances, we generated ideas to resolve the issue. We arrived at a conclusive selection of three MVP features: diagnosis, report, and store.
User Flow
Based on the research findings, we created a wireframe to comprehend how users navigate through the app to complete the entire process, from identifying the issue to purchasing Chinese medicine to remedy it.
After Phase 1, we spent 1 week conducting usability testing with 5 different people. It helped us to quickly test and iterate the product based on users’ feedback.
User Testing
Major Improvement 1: Add "Message" and Doctor Consultation
Design Decisions
1&3 Moved the "message" to the navigation bar since participants noted that the "questionnaire" lacked conciseness and advised consulting a doctor for accuracy. So, "message" as an important feature should be more obvious
2 Introduced a "message" feature and added doctor consultation at the beginning of the questionnaire, enabling users to make appointments with doctors for further consultation and assistance
Major Improvement 2: Add a “health score”
Design Decisions
1 Incorporated a 'health score' into the title for clarity since participants expressed confusion regarding the significance of these numbers, speculating that they might represent pulse readings
2 Adjusted the sequence of "add to cart" and "view report" to prioritize the report and it is a better visual flow from "treatment" to "cart" from left to right
3 Implemented color changes in the facial expressions to denote various conditions
Health Education: Our app could greatly enhance people's understanding of traditional Chinese medicine, helping them make informed choices about health products and practices.
Personalized Healthcare: By offering personalized recommendations, the app could lead to better health outcomes for users, as they receive advice tailored to their individual needs.
Market Influence: As our app grows in popularity, it could influence the health product market, potentially increasing the demand for traditional Chinese medicine products.
Cultural Preservation: By promoting traditional Chinese medicine, our app plays a role in preserving and spreading this important cultural heritage.
Future Growth: Looking ahead, the app could expand to include more features like virtual consultations with practitioners, integration with health devices to track wellness, and maybe even a marketplace for trusted health products.