Director. Joonghyun Cho Jury of K-Design Award There is a moment that arrives in almost every rebranding meeting. Someone says, “This time, let’s really make a statement,” and the atmosphere in the room changes. Shoulders relax. People lean back in their chairs. I have sat in rooms like that myself and I have also seen how often the results born from that excitement mi...

INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they ...

CEO Doyoung Kim Founder of Asia Design Prize       Many people think of automation as a technology designed to reduce human labor. But for small brands, the essence of automation is entirely different. Automation is not about eliminating people, it is about creating structures that allow people to focus on more important work. For solo brands and micro studios in particular, automation is ...

  Nobuaki Miyashita Founder / Principal Architect, MR STUDIO       “Architecture is not a mere physical structure, but a medium that conveys the thought and will of the subject embodied within it. The attitude of reading principle rather than surface, and interpreting essence before form, poses a profound question about the role architecture must play within society and across time. Th...

  Nobuaki Miyashita Founder / Principal Architect, MR STUDIO       “Architecture is not a mere physical structure, but a medium that conveys the thought and will of the subject embodied within it. The attitude of reading principle rather than surface, and interpreting essence before form, poses a profound question about the role architecture must play within society and across time. Th...

Sungmin Park Architectural Design Team Leader at IPARK Hyundai Development Company “‘PARK OASIS,’ awarded the highest honor, Design of the Year, at the Asia Design Prize, is a project that interprets space not as form, but as a flow of experience. Through the structural concepts of circulation, center, and connection, it weaves together the city, people, and everyday m...

Jarut Chanprapanont & Kumphol Ponpisute Co-founder, Studio Marketing Materials “Studio Marketing Materials (SMM) is a Bangkok-based design studio working across strategy, culture, and visual execution. Since its founding in 2015, the studio has developed a methodology that treats branding not as surface expression, but as a system aligning vision, process, and outcome. Through...

Dongyup Lee Founder, CROSS2 Inc. “CROSS2 Inc.approaches product design not as the creation of form, but as the process of designing structures that solve problems between products and users. Rather than relying on aesthetics or trends, the studio focuses on defining why certain forms and functions are necessary, building logical solutions grounded in patents and technology. The co...

Director. Joonghyun Cho Jury of K-Design Award There is a moment that arrives in almost every rebranding meeting. Someone says, “This time, let’s really make a statement,” and the atmosphere in the room changes. Shoulders relax. People lean back in their chairs. I have sat in rooms like that myself and I have also seen how often the results born from that excitement mi...

INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they ...

CEO Doyoung Kim Founder of Asia Design Prize       Many people think of automation as a technology designed to reduce human labor. But for small brands, the essence of automation is entirely different. Automation is not about eliminating people, it is about creating structures that allow people to focus on more important work. For solo brands and micro studios in particular, automation is ...

Dr. Lee Jiwon CEO of Valueformer       In the 1980s, Japan was in the midst of an economic boom. The market was overflowing with flashy and extravagant products, yet Muji emerged from the exact opposite direction. The brand name itself meant “no-brand quality goods,” and it began as a private label for the Japanese supermarket chain Seiyu. Its philosophy was simple: remove the unneces...