Professor Minhyoung Lee Induk University       The Age of Rejecting Perfection: “Ugly Design” Becomes the New Aesthetic   The standards of beauty have always changed with the times. There was once an era when balanced proportions, refined colors, and sophisticated typography were treated as unquestioned rules of “good design.” But today, that formula is being fundamentally chall...

INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they ...

Sangwoo Cho Senior Designer at Jabra, Denmark       Last April, Milan, Italy emerged as one of the central keywords across countless design media outlets. The reason was clear: Milan Design Week, one of the most influential events in the global design industry, had returned once again. For design professionals, it has long been regarded as an essential destination that must be experienced ...

CVO Chad Song Founder of  Crack the Nuts       For a long time, we believed corporate YouTube channels existed to explain the brand itself. A place to communicate what technologies a company possesses, what kind of business it operates, and how innovative it is. We assumed corporate channels should naturally talk about the company, and in reality, most brand content has been created on to...

  Songyi Han Founder / Design Director, flw8studio       “Spaces are no longer remembered solely through form. Only when the movement of the gaze, the response of the body, and the layering of light and material connect into a continuous flow does a space fully emerge as an experience. This interview traces a design practice centered on that very idea of ‘flow.’ Rather than creatin...

  Nobuaki Miyashita Founder / Principal Architect, MR STUDIO       “Architecture is not a mere physical structure, but a medium that conveys the thought and will of the subject embodied within it. The attitude of reading principle rather than surface, and interpreting essence before form, poses a profound question about the role architecture must play within society and across time. Th...

Sungmin Park Architectural Design Team Leader at IPARK Hyundai Development Company “‘PARK OASIS,’ awarded the highest honor, Design of the Year, at the Asia Design Prize, is a project that interprets space not as form, but as a flow of experience. Through the structural concepts of circulation, center, and connection, it weaves together the city, people, and everyday m...

Jarut Chanprapanont & Kumphol Ponpisute Co-founder, Studio Marketing Materials “Studio Marketing Materials (SMM) is a Bangkok-based design studio working across strategy, culture, and visual execution. Since its founding in 2015, the studio has developed a methodology that treats branding not as surface expression, but as a system aligning vision, process, and outcome. Through...

Professor Minhyoung Lee Induk University       The Age of Rejecting Perfection: “Ugly Design” Becomes the New Aesthetic   The standards of beauty have always changed with the times. There was once an era when balanced proportions, refined colors, and sophisticated typography were treated as unquestioned rules of “good design.” But today, that formula is being fundamentally chall...

INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they ...

Sangwoo Cho Senior Designer at Jabra, Denmark       Last April, Milan, Italy emerged as one of the central keywords across countless design media outlets. The reason was clear: Milan Design Week, one of the most influential events in the global design industry, had returned once again. For design professionals, it has long been regarded as an essential destination that must be experienced ...

CVO Chad Song Founder of  Crack the Nuts       For a long time, we believed corporate YouTube channels existed to explain the brand itself. A place to communicate what technologies a company possesses, what kind of business it operates, and how innovative it is. We assumed corporate channels should naturally talk about the company, and in reality, most brand content has been created on to...