Creative Director Yena Choi Founder of B for Brand        Let’s be honest for a moment. You believe that today, once again, you made your own choices what product to buy, which size to pick, whether a price feels expensive or reasonable. But the standard by which you make those judgments did you truly create it yourself? Most of your choices were already designed by someone else before...

  Beom Kwan Kim Professor, University of Ulsan       “Professor Beom Kwan Kim is an architect and researcher whose work connects ways of thinking across different scales. After studying industrial design, he went on to study architecture at the Architectural Association in London, further developing his approach to integrating design thinking with architectural practice. His work has c...

INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they ...

  Dr. Lee Jiwon CEO of Valueformer       Have you ever noticed that even with the same Netflix account, the screen you see can be different from the one the person sitting next to you sees? This is not simply a matter of having different recommendation lists. Quite literally, the thumbnail image of the same drama or film can appear differently depending on the user. For someone who frequ...

  Beom Kwan Kim Professor, University of Ulsan       “Professor Beom Kwan Kim is an architect and researcher whose work connects ways of thinking across different scales. After studying industrial design, he went on to study architecture at the Architectural Association in London, further developing his approach to integrating design thinking with architectural practice. His work has c...

  Eric Chan Co-Founder, O&O Studio       “Founded in Hong Kong in 2018, the practice led by Eric Chan explores architecture, interiors, public installations, furniture, and product design through a philosophy of “de-stylisation and localisation.” Operating between Hong Kong and Shanghai, the studio approaches each project not through imposed aesthetics but through contextual in...

  YiChung Lee (also known as SeungHyun Lee) Head of Segai Design Lab       “Based between Hong Kong and Shenzhen, YiChung Lee (also known as SeungHyun Lee) is an industrial designer with eight years of experience, currently serving as Head of Segai Design Lab and Chief Design Officer of Segai Innovation Technology Holdings Limited. Rooted in the rigor of Korean design culture and expan...

  Kookie Santos Independent Designer · Creative Director       “Kookie is a Filipino designer whose practice begins with a simple belief: creating with intention is an act of care. From shaping the early years of Serious Studio to leading craft across global teams at Canva, her journey has been defined by curiosity, courage, and a willingness to stay close to the unknown. Now working ...

Creative Director Yena Choi Founder of B for Brand        Let’s be honest for a moment. You believe that today, once again, you made your own choices what product to buy, which size to pick, whether a price feels expensive or reasonable. But the standard by which you make those judgments did you truly create it yourself? Most of your choices were already designed by someone else before...

INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they ...

  Dr. Lee Jiwon CEO of Valueformer       Have you ever noticed that even with the same Netflix account, the screen you see can be different from the one the person sitting next to you sees? This is not simply a matter of having different recommendation lists. Quite literally, the thumbnail image of the same drama or film can appear differently depending on the user. For someone who frequ...

Prof. Ryan Jongwoo Choi Professor at Hanyang University       Industrial design has long been about creating objects that carry out human intentions. Press a button and they respond; hold them and they perform a function. Judgment belonged to humans, and objects existed to execute the result. For this reason, the questions of design were relatively clear: How can it be used more comfortabl...