Tetsuya Matsumoto Chair of the Jury, Asia Design Prize "Design must be evaluated not only on whether it is beautiful, but on how it functions within society and how it impacts people's lives and businesses. Tetsuya Matsumoto, the founder and Head Architect Designer at KTX archiLAB, is a visionary who has consistently pursued the integration of functional beauty and economic via...

Sangwoo Cho Senior Designer at Jabra, Denmark       Achieving balance is important in every field, and the design industry is no exception. In fact, it may be even more important in design, where countless businesses and disciplines are interconnected like strands of a complex web. Yet when we look at the reality in Korea, the picture appears far from balanced. Certain design sectors domin...

INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they ...

CVO Chad Song Founder of  Crack the Nuts       Many brands create a Brand House, yet in many cases it remains little more than a strategic diagram that is disconnected from actual behavior and customer experience. MINI, however, has managed to turn its Brand House into a living system. That is precisely why MINI continues to be such a fascinating case study for anyone interested in brand ...

Tetsuya Matsumoto Chair of the Jury, Asia Design Prize "Design must be evaluated not only on whether it is beautiful, but on how it functions within society and how it impacts people's lives and businesses. Tetsuya Matsumoto, the founder and Head Architect Designer at KTX archiLAB, is a visionary who has consistently pursued the integration of functional beauty and economic via...

GO FUJITA Representative Director, GOSIZE Co., Ltd. “Spatial design is no longer just about erecting buildings; it is an intricate process of weaving time, memory, and human senses into a cohesive environment. Go Fujita masterfully transforms existing structures into profound spatial experiences. With a strong focus on hotel and ryokan (traditional Japanese inn) projects, he appro...

Luo An Executive Managing Director of TEAMS Design Chicago "Industrial design is no longer merely about giving form to products. Today, design is expanding into a core language that drives entire businesses, connecting brand strategy, user experience, AI technology, and service structures. Luo An of TEAMS Design is a designer who has accompanied the growth of the industrial design ...

  Hongseok Lee Founder of Design MIDUM Co., Ltd.       “Exhibition spaces are not simply backgrounds for displaying artworks. Within a short viewing experience, they become another form of artwork that mediates people, objects, and stories, leaving behind unforgettable sensory impressions. This interview follows the process of weaving space, content, and experience into one continuous ...

Sangwoo Cho Senior Designer at Jabra, Denmark       Achieving balance is important in every field, and the design industry is no exception. In fact, it may be even more important in design, where countless businesses and disciplines are interconnected like strands of a complex web. Yet when we look at the reality in Korea, the picture appears far from balanced. Certain design sectors domin...

INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they ...

CVO Chad Song Founder of  Crack the Nuts       Many brands create a Brand House, yet in many cases it remains little more than a strategic diagram that is disconnected from actual behavior and customer experience. MINI, however, has managed to turn its Brand House into a living system. That is precisely why MINI continues to be such a fascinating case study for anyone interested in brand ...

Prof. Ryan Jongwoo Choi Professor at Hanyang University One of the questions I hear most often while teaching students is, “How can I develop a better design sense?” It is a concern that almost every design student has likely wrestled with at some point. What is particularly interesting is that this question appears far more frequently today than it did in the past. Ironical...