CEO Doyoung Kim Founder of Asia Design Prize       Since the emergence of generative AI, the way brands are built has changed rapidly. Logos can now be created in seconds, marketing copy can be generated with a single click, reports can be written automatically, and even videos and music can be produced by AI. Technologies that only experts could use just a few years ago are now accessible...

  YENA CHOI Founder, B for Brand / Director, Romantic Tiger       “B for Brand is a professional agency that addresses the fundamental questions that come before visual branding, including how a business generates revenue and where it can establish a meaningful position in the market. Yena Choi leads an agency that develops brands for clients while also operating Romantic Tiger, her ow...

INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they ...

Sangwoo Cho Senior Designer at Jabra, Denmark The boundaries between disciplines are disappearing at an accelerating pace. In the past, things considered “incompatible” were often dismissed. Today, however, people increasingly expect the unexpectedness that emerges when seemingly unrelated fields converge and conventional boundaries are broken. The unfamiliarity itself has ...

  YENA CHOI Founder, B for Brand / Director, Romantic Tiger       “B for Brand is a professional agency that addresses the fundamental questions that come before visual branding, including how a business generates revenue and where it can establish a meaningful position in the market. Yena Choi leads an agency that develops brands for clients while also operating Romantic Tiger, her ow...

  Sungho Park Head of MINISO Design Center · Creative Director       "How much narrative can a design encapsulate? Sungho Park, while leading the global brand MINISO's Seoul Design Center, continuously experiments with alternative possibilities of design through his personal brand, 'Corner Object.' In this interview, we discussed his philosophy of 'purposeful design and objects with a n...

Keiichi Horibe & Naoko Horibe Co-CEOs, Horibe Associates "From the moment it is completed, architecture becomes intertwined with the people, streets, and environment around it, and remains in place for decades. Based in Takatsuki, Osaka, Naoko Horibe and Keiichi Horibe, the Co-CEOs of Horibe Associates, pursue architecture that goes beyond design and function, seeking buildings...

  Eunbin Choi CEO, de.blur       "de.blur is a branding design studio that lifts away the haze concealing brands and identities and brings them into vivid clarity. Positioning themselves as a 'value manifestation partner,' they use planning and design as the means through which every company and brand carrying untapped potential can find a distinct voice in the world. Moving fluidly acro...

CEO Doyoung Kim Founder of Asia Design Prize       Since the emergence of generative AI, the way brands are built has changed rapidly. Logos can now be created in seconds, marketing copy can be generated with a single click, reports can be written automatically, and even videos and music can be produced by AI. Technologies that only experts could use just a few years ago are now accessible...

INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they ...

Sangwoo Cho Senior Designer at Jabra, Denmark The boundaries between disciplines are disappearing at an accelerating pace. In the past, things considered “incompatible” were often dismissed. Today, however, people increasingly expect the unexpectedness that emerges when seemingly unrelated fields converge and conventional boundaries are broken. The unfamiliarity itself has ...

CVO Chad Song Founder of Crack the Nuts How Did One Brand Come to Occupy Two Different Worlds? When you work in brand strategy, some of the most interesting questions often emerge not in major project meetings, but in small, everyday conversations. That happened to me over dinner a few days ago. A casual question, asked without much thought, strangely stayed with me. “Why do ...