Prof. Ryan Jongwoo Choi Professor at Hanyang University       In industrial design, surfaces were long treated as decoration. After structure and function were completed, color was applied and materials were chosen as a final, secondary step. But that is no longer the case. As product performance has become increasingly similar, people now respond to feeling rather than numbers. Instead of...

Creative Director Yena Choi Founder of B for Brand You are walking through the transfer corridor at Gangnam Station. Moving quickly with hundreds of others to change from Line 2 to the Shinbundang Line, dozens of brands flash past on the digital billboards lining both sides. Cosmetics, delivery apps, fashion labels, financial products. You have no memory of consciously seeing any of th...

  Siavash Sufinejad Multidisciplinary Artist, Architect & Designer       “With a background in architecture, Siavash Sufinejad works across sculpture, mirrored installations, textiles, animation, and NFTs, reinterpreting ancient civilizations, myths, and symbolic archetypes through a contemporary digital lens. In his practice, the pixel operates as a conceptual language addressing ...

INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they ...

  Siavash Sufinejad Multidisciplinary Artist, Architect & Designer       “With a background in architecture, Siavash Sufinejad works across sculpture, mirrored installations, textiles, animation, and NFTs, reinterpreting ancient civilizations, myths, and symbolic archetypes through a contemporary digital lens. In his practice, the pixel operates as a conceptual language addressing ...

  Direrector Sil Jin Founder of CUZ        “Media art has entered an era in which it no longer remains something to be merely viewed, but functions as an environment capable of shaping human emotion and states of perception. The question of whether a screen can move beyond being a window for information and become a space for presence, breathing, and recovery is one that media and des...

  Branding director Shun Kawakami Founder of artless Inc.       “Many design firms excel in individual domains such as architecture, spatial design, branding, or graphic design. Yet as projects expand across disciplines, the core message often blurs, and the level of finish can vary from one touchpoint to another, making the work harder to read as a single language. Maintaining the sam...

  Anusheel Gurjar and Srajan Jain Co-Founder of House of Katha       “This interview follows two founders based in Indore, India, and traces how they translate the duality and sense of balance that runs through Indian design into a brand system through House of Katha. It reveals the moments when opposing forces such as order and chaos, nature and culture, come together in a single fram...

Prof. Ryan Jongwoo Choi Professor at Hanyang University       In industrial design, surfaces were long treated as decoration. After structure and function were completed, color was applied and materials were chosen as a final, secondary step. But that is no longer the case. As product performance has become increasingly similar, people now respond to feeling rather than numbers. Instead of...

Creative Director Yena Choi Founder of B for Brand You are walking through the transfer corridor at Gangnam Station. Moving quickly with hundreds of others to change from Line 2 to the Shinbundang Line, dozens of brands flash past on the digital billboards lining both sides. Cosmetics, delivery apps, fashion labels, financial products. You have no memory of consciously seeing any of th...

INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they ...

Professor Minhyoung Lee Induk University       We are living in the most convenient era in history. But can we truly say it is the happiest one? People reach for their smartphones the moment they open their eyes in the morning and spend the entire day moving through life inside those screens. On the subway during the commute, at lunchtime, and even before falling asleep, our gaze is fixed ...