INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they ...

CEO Doyoung Kim Founder of Asia Design Prize       A brand is not judged by what it does well, but by the standards it operates on. Many brands highlight quality, design, and service as their competitive strengths. Of course, these matter. But over time, most of these elements become standardized or easily replicated. Technology is replicated, design becomes similar, and service is standar...

  Parpis Leelaniramol and Setthakarn Yangderm Founders, TOUCH Architect       “Based in Bangkok, Parpis Leelaniramol and Setthakarn Yangderm lead TOUCH Architect with an approach rooted in human experience, climate, and everyday life. Their architecture prioritizes atmosphere, function, and cultural context over fixed form, allowing spaces to emerge through careful observation, restrai...

Branding Director Woosung Jun Founder of the branding strategy & consulting group Seaside City       1. The Tipping Point of Performance: When Persuasion Became Noise   For the past decade, the dominant logic in marketing has been clear: performance marketing, driven by data. Metrics such as click through rate (CTR), conversion rate (CVR), and return on ad spend (ROAS) became absol...

  Parpis Leelaniramol and Setthakarn Yangderm Founders, TOUCH Architect       “Based in Bangkok, Parpis Leelaniramol and Setthakarn Yangderm lead TOUCH Architect with an approach rooted in human experience, climate, and everyday life. Their architecture prioritizes atmosphere, function, and cultural context over fixed form, allowing spaces to emerge through careful observation, restrai...

< Left: Sujata Keshavan, 1985, at the start of her design journey, Right: Sujata Keshavan, 2026 >   Sujata Keshavan Design Advocate and Cultural Leader       “Sujata Keshavan is one of India’s most influential design pioneers, whose career spans more than four decades across graphic design, branding, textiles, and cultural leadership. Educated at the National Institute of Desi...

  Arvin Huang Founder & Chief Brand Officer, Existence Design       “Arvin Huang is the founder and Chief Brand Officer of Existence Design, and a brand design director who bridges design, psychology, and agile thinking. With over 20 years of design practice and 14 years of entrepreneurship, she developed Brand Psychology, viewing brands as living entities with emotions, rhythm, an...

  Beom Kwan Kim Professor, University of Ulsan       “Professor Beom Kwan Kim is an architect and researcher whose work connects ways of thinking across different scales. After studying industrial design, he went on to study architecture at the Architectural Association in London, further developing his approach to integrating design thinking with architectural practice. His work has c...

INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they ...

CEO Doyoung Kim Founder of Asia Design Prize       A brand is not judged by what it does well, but by the standards it operates on. Many brands highlight quality, design, and service as their competitive strengths. Of course, these matter. But over time, most of these elements become standardized or easily replicated. Technology is replicated, design becomes similar, and service is standar...

Branding Director Woosung Jun Founder of the branding strategy & consulting group Seaside City       1. The Tipping Point of Performance: When Persuasion Became Noise   For the past decade, the dominant logic in marketing has been clear: performance marketing, driven by data. Metrics such as click through rate (CTR), conversion rate (CVR), and return on ad spend (ROAS) became absol...

INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they ...