Dr. Yonghyuck Lee Editor-in-Chief, the Asia Design Prize       A closer look at the analytical results of the 2026 2027 Asia Design Trend Report clearly indicates that brands no longer remain a matter of flat visual recognition. The design descriptions and keywords of numerous winning entries prove that a brand has now been elevated to a 'space' where users directly enter, stay, and experi...

Director Joohwang Kim Co-Founder of lllayer       Today, nearly every artificial intelligence and information technology brand seems wrapped in glowing blue lights and the cold sheen of metal. While companies fiercely compete to proclaim themselves the fastest, smartest, and most advanced technology of the future, one remarkably unconventional brand quietly takes a different path. Instead ...

  Junwoo Sim Head of SUNNY ISLAND       “SUNNY ISLAND is a design studio that goes beyond simple visual outputs to design the energy that allows a brand to sustain itself. Head Junwoo Shim deeply understands the environment and circumstances surrounding a brand, and aims for a flexible process that makes the design process itself into a final product. Recently, he garnered significant ...

INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they ...

  Junwoo Sim Head of SUNNY ISLAND       “SUNNY ISLAND is a design studio that goes beyond simple visual outputs to design the energy that allows a brand to sustain itself. Head Junwoo Shim deeply understands the environment and circumstances surrounding a brand, and aims for a flexible process that makes the design process itself into a final product. Recently, he garnered significant ...

  Tsukasa Ono Founder and Architect, tono Inc.       “Based on Yakushima, the UNESCO World Natural Heritage island in southern Japan, Tsukasa Ono, founder of tono Inc., has been exploring a radically different approach to architecture through what he calls “Regenerative Architecture.” Moving beyond conventional sustainability that focuses on reducing harm, his work seeks to restore...

Tetsuya Matsumoto Chair of the Jury, Asia Design Prize "Design must be evaluated not only on whether it is beautiful, but on how it functions within society and how it impacts people's lives and businesses. Tetsuya Matsumoto, the founder and Head Architect Designer at KTX archiLAB, is a visionary who has consistently pursued the integration of functional beauty and economic via...

GO FUJITA Representative Director, GOSIZE Co., Ltd. “Spatial design is no longer just about erecting buildings; it is an intricate process of weaving time, memory, and human senses into a cohesive environment. Go Fujita masterfully transforms existing structures into profound spatial experiences. With a strong focus on hotel and ryokan (traditional Japanese inn) projects, he appro...

Dr. Yonghyuck Lee Editor-in-Chief, the Asia Design Prize       A closer look at the analytical results of the 2026 2027 Asia Design Trend Report clearly indicates that brands no longer remain a matter of flat visual recognition. The design descriptions and keywords of numerous winning entries prove that a brand has now been elevated to a 'space' where users directly enter, stay, and experi...

Director Joohwang Kim Co-Founder of lllayer       Today, nearly every artificial intelligence and information technology brand seems wrapped in glowing blue lights and the cold sheen of metal. While companies fiercely compete to proclaim themselves the fastest, smartest, and most advanced technology of the future, one remarkably unconventional brand quietly takes a different path. Instead ...

INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they ...

Prof. Ryan Jongwoo Choi Professor at Hanyang University       Recently, it is hard to recall another event that has ignited both the automotive and design industries as intensely as this one. The very premise is controversial enough: Ferrari, the company often described as the heart of Italian automotive culture, unveiling its first fully electric vehicle, the Luce. The involvement of Love...