Branding Director Woosung Jun Founder of the branding strategy & consulting group Seaside City       1. The Tipping Point of Performance: When Persuasion Became Noise   For the past decade, the dominant logic in marketing has been clear: performance marketing, driven by data. Metrics such as click through rate (CTR), conversion rate (CVR), and return on ad spend (ROAS) became absol...

INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they ...

Professor Minhyoung Lee Induk University       These days, while scrolling through social media feeds, unfamiliar visuals often catch the eye. Thick black borders, text blocks that appear almost randomly placed, clashes of neon yellow and bright red backgrounds, and flat buttons with no shadows at all. This unfamiliar aesthetic, which directly defies the refined conventions of digital desi...

Director Junwoo Shim Founder of SUNNY ISLAND We rarely notice emergency exits in our daily lives. We know they exist, but we do not truly register them. In the film Exit, the protagonist moves without hesitation through a city engulfed in toxic gas, as if he already knows exactly where to go and which paths connect. Watching that scene, we naturally ask ourselves, “Would I be abl...

< Left: Sujata Keshavan, 1985, at the start of her design journey, Right: Sujata Keshavan, 2026 >   Sujata Keshavan Design Advocate and Cultural Leader       “Sujata Keshavan is one of India’s most influential design pioneers, whose career spans more than four decades across graphic design, branding, textiles, and cultural leadership. Educated at the National Institute of Desi...

  Arvin Huang Founder & Chief Brand Officer, Existence Design       “Arvin Huang is the founder and Chief Brand Officer of Existence Design, and a brand design director who bridges design, psychology, and agile thinking. With over 20 years of design practice and 14 years of entrepreneurship, she developed Brand Psychology, viewing brands as living entities with emotions, rhythm, an...

  Beom Kwan Kim Professor, University of Ulsan       “Professor Beom Kwan Kim is an architect and researcher whose work connects ways of thinking across different scales. After studying industrial design, he went on to study architecture at the Architectural Association in London, further developing his approach to integrating design thinking with architectural practice. His work has c...

  Eric Chan Co-Founder, O&O Studio       “Founded in Hong Kong in 2018, the practice led by Eric Chan explores architecture, interiors, public installations, furniture, and product design through a philosophy of “de-stylisation and localisation.” Operating between Hong Kong and Shanghai, the studio approaches each project not through imposed aesthetics but through contextual in...

Branding Director Woosung Jun Founder of the branding strategy & consulting group Seaside City       1. The Tipping Point of Performance: When Persuasion Became Noise   For the past decade, the dominant logic in marketing has been clear: performance marketing, driven by data. Metrics such as click through rate (CTR), conversion rate (CVR), and return on ad spend (ROAS) became absol...

INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they ...

Professor Minhyoung Lee Induk University       These days, while scrolling through social media feeds, unfamiliar visuals often catch the eye. Thick black borders, text blocks that appear almost randomly placed, clashes of neon yellow and bright red backgrounds, and flat buttons with no shadows at all. This unfamiliar aesthetic, which directly defies the refined conventions of digital desi...

Director Junwoo Shim Founder of SUNNY ISLAND We rarely notice emergency exits in our daily lives. We know they exist, but we do not truly register them. In the film Exit, the protagonist moves without hesitation through a city engulfed in toxic gas, as if he already knows exactly where to go and which paths connect. Watching that scene, we naturally ask ourselves, “Would I be abl...