< Venue: SIGNIEL Seoul Grand Ballroom >     K-Design Award 2026: A New Journey Begins for Global Designers   The K-Design Award, now established as a world class design award, has officially opened submissions for 2026, marking the beginning of a new journey for designers around the globe. Beyond the concept of simply recognizing winners, the K-Design Award has evolved into a platfor...

Creative Director Yena Choi Founder of B for Brand        We experience someone’s service multiple times a day, at restaurants, cafés, and stores. And there is probably a moment we all recognize, a single unpleasant experience that lingers and leaves the entire day feeling unsettled. Perhaps it happened yesterday, or even today. A few days ago, I had one of those moments. For a friend...

Dr. Lee Jiwon CEO of Valueformer When talking about Starbucks, most people tend to start with what is visible. The green siren logo, the limited edition tumblers that change each season, the photogenic colors of drinks shared on Instagram, and the consistent interior atmosphere across different locations all come to mind. Even many design analyses of Starbucks remain within this visible...

Beomkwan Kim | Prof. University of Ulsan Jury Member, Asia Design Prize The simplest way to understand architecture is to look at its form. However, in wooden architecture, this approach alone is not sufficient. The space of wooden architecture begins not with form, but with structure. And that structure is always read through the unit between columns, known as “kan.” We ten...

  Jimmy Chang CEO, UID Create       “Founded nearly two decades ago, UID has developed an approach to design that moves beyond conventional product styling and visual identity. Rather than focusing only on form, the studio sees design as a structural process that connects manufacturing, communication, and social context. Through projects spanning industrial design, branding, exhibition...

  Parpis Leelaniramol and Setthakarn Yangderm Founders, TOUCH Architect       “Based in Bangkok, Parpis Leelaniramol and Setthakarn Yangderm lead TOUCH Architect with an approach rooted in human experience, climate, and everyday life. Their architecture prioritizes atmosphere, function, and cultural context over fixed form, allowing spaces to emerge through careful observation, restrai...

< Left: Sujata Keshavan, 1985, at the start of her design journey, Right: Sujata Keshavan, 2026 >   Sujata Keshavan Design Advocate and Cultural Leader       “Sujata Keshavan is one of India’s most influential design pioneers, whose career spans more than four decades across graphic design, branding, textiles, and cultural leadership. Educated at the National Institute of Desi...

  Arvin Huang Founder & Chief Brand Officer, Existence Design       “Arvin Huang is the founder and Chief Brand Officer of Existence Design, and a brand design director who bridges design, psychology, and agile thinking. With over 20 years of design practice and 14 years of entrepreneurship, she developed Brand Psychology, viewing brands as living entities with emotions, rhythm, an...

< Venue: SIGNIEL Seoul Grand Ballroom >     K-Design Award 2026: A New Journey Begins for Global Designers   The K-Design Award, now established as a world class design award, has officially opened submissions for 2026, marking the beginning of a new journey for designers around the globe. Beyond the concept of simply recognizing winners, the K-Design Award has evolved into a platfor...

Creative Director Yena Choi Founder of B for Brand        We experience someone’s service multiple times a day, at restaurants, cafés, and stores. And there is probably a moment we all recognize, a single unpleasant experience that lingers and leaves the entire day feeling unsettled. Perhaps it happened yesterday, or even today. A few days ago, I had one of those moments. For a friend...

Dr. Lee Jiwon CEO of Valueformer When talking about Starbucks, most people tend to start with what is visible. The green siren logo, the limited edition tumblers that change each season, the photogenic colors of drinks shared on Instagram, and the consistent interior atmosphere across different locations all come to mind. Even many design analyses of Starbucks remain within this visible...

Beomkwan Kim | Prof. University of Ulsan Jury Member, Asia Design Prize The simplest way to understand architecture is to look at its form. However, in wooden architecture, this approach alone is not sufficient. The space of wooden architecture begins not with form, but with structure. And that structure is always read through the unit between columns, known as “kan.” We ten...