Professor Minhyoung Lee Induk University Every morning during rush hour, millions of people take the subway. They squeeze into narrow spaces, lean against strangers’ shoulders, and at times endure discomfort and unease. Yet even within the same subway system, some countries design with greater consideration, while others do less. What creates that difference is “design of co...

CVO Chad Song Founder of  Crack the Nuts       Every year around May, I visit London to attend the D and AD Festival. I go to the city to see countless campaigns, analyze award winning work, and read the direction of the industry. Advertising is the most radiant language there. We talk late into the night about what was well crafted, which strategies worked, and which messages felt more p...

  YiChung Lee (also known as SeungHyun Lee) Head of Segai Design Lab       “Based between Hong Kong and Shenzhen, YiChung Lee (also known as SeungHyun Lee) is an industrial designer with eight years of experience, currently serving as Head of Segai Design Lab and Chief Design Officer of Segai Innovation Technology Holdings Limited. Rooted in the rigor of Korean design culture and expan...

  Director Joohwang Kim Co-Founder of lllayer       Today, Snow Peak has evolved beyond a camping equipment brand into a vast fandom and a symbol of lifestyle. After experiencing explosive demand during the pandemic and achieving record-high consolidated revenue of 30.7 billion yen in 2022, the company has continued to expand its global market presence even as the market normalized afte...

  YiChung Lee (also known as SeungHyun Lee) Head of Segai Design Lab       “Based between Hong Kong and Shenzhen, YiChung Lee (also known as SeungHyun Lee) is an industrial designer with eight years of experience, currently serving as Head of Segai Design Lab and Chief Design Officer of Segai Innovation Technology Holdings Limited. Rooted in the rigor of Korean design culture and expan...

  Kookie Santos Independent Designer · Creative Director       “Kookie is a Filipino designer whose practice begins with a simple belief: creating with intention is an act of care. From shaping the early years of Serious Studio to leading craft across global teams at Canva, her journey has been defined by curiosity, courage, and a willingness to stay close to the unknown. Now working ...

  Johnason Lo Founder & Creative Director of JL DESIGN       “Johnason Lo, founder of JL DESIGN, is a visionary who redefined motion graphics in Taiwan. Established in 2006 on the belief that 'Ideas are born out of questions,' the studio has evolved into an international agency balancing strategic strategy with storytelling. From global collaborations with HBO and Disney to shapin...

  Siavash Sufinejad Multidisciplinary Artist, Architect & Designer       “With a background in architecture, Siavash Sufinejad works across sculpture, mirrored installations, textiles, animation, and NFTs, reinterpreting ancient civilizations, myths, and symbolic archetypes through a contemporary digital lens. In his practice, the pixel operates as a conceptual language addressing ...

Professor Minhyoung Lee Induk University Every morning during rush hour, millions of people take the subway. They squeeze into narrow spaces, lean against strangers’ shoulders, and at times endure discomfort and unease. Yet even within the same subway system, some countries design with greater consideration, while others do less. What creates that difference is “design of co...

CVO Chad Song Founder of  Crack the Nuts       Every year around May, I visit London to attend the D and AD Festival. I go to the city to see countless campaigns, analyze award winning work, and read the direction of the industry. Advertising is the most radiant language there. We talk late into the night about what was well crafted, which strategies worked, and which messages felt more p...

  Director Joohwang Kim Co-Founder of lllayer       Today, Snow Peak has evolved beyond a camping equipment brand into a vast fandom and a symbol of lifestyle. After experiencing explosive demand during the pandemic and achieving record-high consolidated revenue of 30.7 billion yen in 2022, the company has continued to expand its global market presence even as the market normalized afte...

INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they ...