Sungho Park Head of MINISO Design Center · Creative Director       "How much narrative can a design encapsulate? Sungho Park, while leading the global brand MINISO's Seoul Design Center, continuously experiments with alternative possibilities of design through his personal brand, 'Corner Object.' In this interview, we discussed his philosophy of 'purposeful design and objects with a n...

CVO Chad Song Founder of Crack the Nuts How Did One Brand Come to Occupy Two Different Worlds? When you work in brand strategy, some of the most interesting questions often emerge not in major project meetings, but in small, everyday conversations. That happened to me over dinner a few days ago. A casual question, asked without much thought, strangely stayed with me. “Why do ...

INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they ...

CEO Doyoung Kim Founder of Asia Design Prize       Most people who start a brand devote enormous amounts of time to creating great products, beautiful designs, and polished content. Yet those who have built and sustained brands over many years tend to value something else even more. Numbers reveal how many new customers have been gained since yesterday, which service generates the most rev...

  Sungho Park Head of MINISO Design Center · Creative Director       "How much narrative can a design encapsulate? Sungho Park, while leading the global brand MINISO's Seoul Design Center, continuously experiments with alternative possibilities of design through his personal brand, 'Corner Object.' In this interview, we discussed his philosophy of 'purposeful design and objects with a n...

Keiichi Horibe & Naoko Horibe Co-CEOs, Horibe Associates "From the moment it is completed, architecture becomes intertwined with the people, streets, and environment around it, and remains in place for decades. Based in Takatsuki, Osaka, Naoko Horibe and Keiichi Horibe, the Co-CEOs of Horibe Associates, pursue architecture that goes beyond design and function, seeking buildings...

  Eunbin Choi CEO, de.blur       "de.blur is a branding design studio that lifts away the haze concealing brands and identities and brings them into vivid clarity. Positioning themselves as a 'value manifestation partner,' they use planning and design as the means through which every company and brand carrying untapped potential can find a distinct voice in the world. Moving fluidly acro...

Chatchavan Suwansawat Founder, Everyday Architect Design Studio “In the bustling streets of Bangkok, where conventional architecture sees chaos, Chatchavan Suwansawat finds brilliance. As the founder of Everyday Architect Design Studio, he defines himself not just as an architect, but as a writer and urban observer. His acclaimed research, documented in 365 Days of Thai Urban Mess...

CVO Chad Song Founder of Crack the Nuts How Did One Brand Come to Occupy Two Different Worlds? When you work in brand strategy, some of the most interesting questions often emerge not in major project meetings, but in small, everyday conversations. That happened to me over dinner a few days ago. A casual question, asked without much thought, strangely stayed with me. “Why do ...

INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they ...

CEO Doyoung Kim Founder of Asia Design Prize       Most people who start a brand devote enormous amounts of time to creating great products, beautiful designs, and polished content. Yet those who have built and sustained brands over many years tend to value something else even more. Numbers reveal how many new customers have been gained since yesterday, which service generates the most rev...

INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they ...