Dr. Lee Jiwon CEO of Valueformer       Have you ever noticed that even with the same Netflix account, the screen you see can be different from the one the person next to you sees? This is not simply a matter of having different recommendation lists. Quite literally, the thumbnail image of the same drama or film can appear differently depending on the user. For someone who frequently wa...

Prof. Ryan Jongwoo Choi Professor at Hanyang University       Industrial design has long been about creating objects that carry out human intentions. Press a button and they respond; hold them and they perform a function. Judgment belonged to humans, and objects existed to execute the result. For this reason, the questions of design were relatively clear: How can it be used more comfortabl...

  Eric Chan Co-Founder, O&O Studio       “Founded in Hong Kong in 2018, the practice led by Eric Chan explores architecture, interiors, public installations, furniture, and product design through a philosophy of “de-stylisation and localisation.” Operating between Hong Kong and Shanghai, the studio approaches each project not through imposed aesthetics but through contextual in...

INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they ...

  Eric Chan Co-Founder, O&O Studio       “Founded in Hong Kong in 2018, the practice led by Eric Chan explores architecture, interiors, public installations, furniture, and product design through a philosophy of “de-stylisation and localisation.” Operating between Hong Kong and Shanghai, the studio approaches each project not through imposed aesthetics but through contextual in...

  YiChung Lee (also known as SeungHyun Lee) Head of Segai Design Lab       “Based between Hong Kong and Shenzhen, YiChung Lee (also known as SeungHyun Lee) is an industrial designer with eight years of experience, currently serving as Head of Segai Design Lab and Chief Design Officer of Segai Innovation Technology Holdings Limited. Rooted in the rigor of Korean design culture and expan...

  Kookie Santos Independent Designer · Creative Director       “Kookie is a Filipino designer whose practice begins with a simple belief: creating with intention is an act of care. From shaping the early years of Serious Studio to leading craft across global teams at Canva, her journey has been defined by curiosity, courage, and a willingness to stay close to the unknown. Now working ...

  Johnason Lo Founder & Creative Director of JL DESIGN       “Johnason Lo, founder of JL DESIGN, is a visionary who redefined motion graphics in Taiwan. Established in 2006 on the belief that 'Ideas are born out of questions,' the studio has evolved into an international agency balancing strategic strategy with storytelling. From global collaborations with HBO and Disney to shapin...

  Dr. Lee Jiwon CEO of Valueformer       Have you ever noticed that even with the same Netflix account, the screen you see can be different from the one the person next to you sees? This is not simply a matter of having different recommendation lists. Quite literally, the thumbnail image of the same drama or film can appear differently depending on the user. For someone who frequently wa...

Prof. Ryan Jongwoo Choi Professor at Hanyang University       Industrial design has long been about creating objects that carry out human intentions. Press a button and they respond; hold them and they perform a function. Judgment belonged to humans, and objects existed to execute the result. For this reason, the questions of design were relatively clear: How can it be used more comfortabl...

INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they ...

Professor Minhyoung Lee Induk University       Every morning during rush hour, millions of people take the subway. They squeeze into narrow spaces, lean against strangers’ shoulders, and at times endure discomfort and unease. Yet even within the same subway system, some countries design with greater consideration, while others do less. What creates that difference is the presence or abse...