Prof. Yonghyuck Lee Editor-in-Chief, the Asia Design Prize       The most significant change in Korean design in 2026 is its expanding focus from products to experiences. Designers are no longer concerned only with perfecting a product’s form and function. They also consider the space in which it is placed, how users move through that space, the order in which information is read, an...

INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they ...

Doyoung Kim Founder, K-Design Award "How did a design award founded in Korea grow into a brand that attracts designers from around the world? When Doyoung Kim established the K-Design Award, his priority was not scale but the creation of a brand that could earn trust over time. From a small online award to a global platform, the choices and standards he has developed over the past ...

CEO Doyoung Kim Founder of Asia Design Prize "Good design does more than simply add new features. To be recognized as a truly good product, technology must be translated into a tangible form that changes how users behave and experience the world. This is especially true in the rapidly evolving field of cameras, where understanding new shooting environments and real user needs often...

Doyoung Kim Founder, K-Design Award "How did a design award founded in Korea grow into a brand that attracts designers from around the world? When Doyoung Kim established the K-Design Award, his priority was not scale but the creation of a brand that could earn trust over time. From a small online award to a global platform, the choices and standards he has developed over the past ...

  Youngha Park Head of Creative Center · CCO, FRUM       “Branding and visual design no longer remain within a single defined field. Across different contexts such as events, education, F&B, the defense industry, music competitions, and personal exhibitions, designers must interpret the purpose and character of each project and create a new visual language accordingly. Rather tha...

  Bhadri Suthar & Snehal Suthar  Co-Founders and Co-Principal Designers, tHE gRID Architects       “Based in Ahmedabad, India, tHE gRID Architects | Research & Design Studio views architecture as a continuous dialogue between people, place, climate, culture, and ecology. Founded in 2002 by Bhadri Suthar and Snehal Suthar, the studio works across architecture, interiors, landsc...

  YENA CHOI Founder, B for Brand / Director, Romantic Tiger       “B for Brand is a professional agency that addresses the fundamental questions that come before visual branding, including how a business generates revenue and where it can establish a meaningful position in the market. Yena Choi leads an agency that develops brands for clients while also operating Romantic Tiger, her ow...

  Prof. Yonghyuck Lee Editor-in-Chief, the Asia Design Prize       The most significant change in Korean design in 2026 is its expanding focus from products to experiences. Designers are no longer concerned only with perfecting a product’s form and function. They also consider the space in which it is placed, how users move through that space, the order in which information is read, an...

INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they ...

CEO Doyoung Kim Founder of Asia Design Prize "Good design does more than simply add new features. To be recognized as a truly good product, technology must be translated into a tangible form that changes how users behave and experience the world. This is especially true in the rapidly evolving field of cameras, where understanding new shooting environments and real user needs often...

CVO Chad Song Founder of  Crack the Nuts       A few mornings ago, I heard something interesting during a personal training session. My trainer introduced me to a new piece of equipment and said, “This is PANATTA. Think of it as the Ferrari of fitness equipment.” I had heard names like Technogym and Hammer Strength before, but to be honest, I had never really thought about fitness equ...