INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they ...

Dr. Yonghyuck Lee Editor-in-Chief, the Asia Design Prize       Public design has long been understood primarily through the lens of functionality. Directional signage, wheelchair accessible ramps, emergency lighting, and wayfinding systems in parks and public squares have traditionally been evaluated by one standard: how accurately and safely they perform their intended function. However, ...

  Bhadri Suthar & Snehal Suthar  Co-Founders and Co-Principal Designers, tHE gRID Architects       “Based in Ahmedabad, India, tHE gRID Architects | Research & Design Studio views architecture as a continuous dialogue between people, place, climate, culture, and ecology. Founded in 2002 by Bhadri Suthar and Snehal Suthar, the studio works across architecture, interiors, landsc...

INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they ...

  Bhadri Suthar & Snehal Suthar  Co-Founders and Co-Principal Designers, tHE gRID Architects       “Based in Ahmedabad, India, tHE gRID Architects | Research & Design Studio views architecture as a continuous dialogue between people, place, climate, culture, and ecology. Founded in 2002 by Bhadri Suthar and Snehal Suthar, the studio works across architecture, interiors, landsc...

  YENA CHOI Founder, B for Brand / Director, Romantic Tiger       “B for Brand is a professional agency that addresses the fundamental questions that come before visual branding, including how a business generates revenue and where it can establish a meaningful position in the market. Yena Choi leads an agency that develops brands for clients while also operating Romantic Tiger, her ow...

  Sungho Park Head of MINISO Design Center · Creative Director       "How much narrative can a design encapsulate? Sungho Park, while leading the global brand MINISO's Seoul Design Center, continuously experiments with alternative possibilities of design through his personal brand, 'Corner Object.' In this interview, we discussed his philosophy of 'purposeful design and objects with a n...

Keiichi Horibe & Naoko Horibe Co-CEOs, Horibe Associates "From the moment it is completed, architecture becomes intertwined with the people, streets, and environment around it, and remains in place for decades. Based in Takatsuki, Osaka, Naoko Horibe and Keiichi Horibe, the Co-CEOs of Horibe Associates, pursue architecture that goes beyond design and function, seeking buildings...

INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they ...

Dr. Yonghyuck Lee Editor-in-Chief, the Asia Design Prize       Public design has long been understood primarily through the lens of functionality. Directional signage, wheelchair accessible ramps, emergency lighting, and wayfinding systems in parks and public squares have traditionally been evaluated by one standard: how accurately and safely they perform their intended function. However, ...

INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they ...

CEO Doyoung Kim Founder of Asia Design Prize       Since the emergence of generative AI, the way brands are built has changed rapidly. Logos can now be created in seconds, marketing copy can be generated with a single click, reports can be written automatically, and even videos and music can be produced by AI. Technologies that only experts could use just a few years ago are now accessible...