CEO Doyoung Kim Founder of Asia Design Prize       A brand begins with an idea, but it is sustained by a system. And what makes that system actually function is workflow. The reason many solo brands and small studios hit a growth limit is simple: not because they fail to do better work, but because the volume of work increases. In the early stages, everything can be managed through instinc...

Professor Minhyoung Lee Induk University       Take a moment and look around at the design that surrounds you right now. The placement of buttons on your smartphone screen, the height of a café chair, the lines on a subway platform floor, the speed at which an elevator door closes. How many of these do you consciously recognize as “design” while using them? Probably very few. And that...

Director Joohwang Kim Co-Founder of lllayer       Busan, once the heart of Korea’s shoe manufacturing industry, is now transforming into a strategic hub shaping the future of the global sportswear industry. The sight of massive robotic arms precisely spraying a single 1.5 km filament to form a shoe upper feels like a scene straight out of a science fiction film. The brand behind this fa...

Jarut Chanprapanont & Kumphol Ponpisute Co-founder, Studio Marketing Materials “Studio Marketing Materials (SMM) is a Bangkok-based design studio working across strategy, culture, and visual execution. Since its founding in 2015, the studio has developed a methodology that treats branding not as surface expression, but as a system aligning vision, process, and outcome. Through...

Jarut Chanprapanont & Kumphol Ponpisute Co-founder, Studio Marketing Materials “Studio Marketing Materials (SMM) is a Bangkok-based design studio working across strategy, culture, and visual execution. Since its founding in 2015, the studio has developed a methodology that treats branding not as surface expression, but as a system aligning vision, process, and outcome. Through...

Dongyup Lee Founder, CROSS2 Inc. “CROSS2 Inc.approaches product design not as the creation of form, but as the process of designing structures that solve problems between products and users. Rather than relying on aesthetics or trends, the studio focuses on defining why certain forms and functions are necessary, building logical solutions grounded in patents and technology. The co...

  Jimmy Chang CEO, UID Create       “Founded nearly two decades ago, UID has developed an approach to design that moves beyond conventional product styling and visual identity. Rather than focusing only on form, the studio sees design as a structural process that connects manufacturing, communication, and social context. Through projects spanning industrial design, branding, exhibition...

  Parpis Leelaniramol and Setthakarn Yangderm Founders, TOUCH Architect       “Based in Bangkok, Parpis Leelaniramol and Setthakarn Yangderm lead TOUCH Architect with an approach rooted in human experience, climate, and everyday life. Their architecture prioritizes atmosphere, function, and cultural context over fixed form, allowing spaces to emerge through careful observation, restrai...

CEO Doyoung Kim Founder of Asia Design Prize       A brand begins with an idea, but it is sustained by a system. And what makes that system actually function is workflow. The reason many solo brands and small studios hit a growth limit is simple: not because they fail to do better work, but because the volume of work increases. In the early stages, everything can be managed through instinc...

Professor Minhyoung Lee Induk University       Take a moment and look around at the design that surrounds you right now. The placement of buttons on your smartphone screen, the height of a café chair, the lines on a subway platform floor, the speed at which an elevator door closes. How many of these do you consciously recognize as “design” while using them? Probably very few. And that...

Director Joohwang Kim Co-Founder of lllayer       Busan, once the heart of Korea’s shoe manufacturing industry, is now transforming into a strategic hub shaping the future of the global sportswear industry. The sight of massive robotic arms precisely spraying a single 1.5 km filament to form a shoe upper feels like a scene straight out of a science fiction film. The brand behind this fa...

INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they ...