Professor Minhyoung Lee Induk University These days, while scrolling through social media feeds, unfamiliar visuals often catch the eye. Thick black borders, text blocks that appear almost randomly placed, clashes of neon yellow and bright red backgrounds, and flat buttons with no shadows at all. This unfamiliar aesthetic, which directly defies the refined conventions of digital design,...

Director Junwoo Shim Founder of SUNNY ISLAND We rarely notice emergency exits in our daily lives. We know they exist, but we do not truly register them. In the film Exit, the protagonist moves without hesitation through a city engulfed in toxic gas, as if he already knows exactly where to go and which paths connect. Watching that scene, we naturally ask ourselves, “Would I be abl...

Asia Design Prize, one of Asia’s leading international design awards, marked another significant milestone by successfully hosting its award ceremony on March 20 at the Great Hall of Josun Palace in Gangnam, Seoul. The event brought together approximately 180 designers and industry professionals from across Asia, creating a true global community where the essence and value of design were sha...

< Left: Sujata Keshavan, 1985, at the start of her design journey, Right: Sujata Keshavan, 2026 >   Sujata Keshavan Design Advocate and Cultural Leader       “Sujata Keshavan is one of India’s most influential design pioneers, whose career spans more than four decades across graphic design, branding, textiles, and cultural leadership. Educated at the National Institute of Desi...

< Left: Sujata Keshavan, 1985, at the start of her design journey, Right: Sujata Keshavan, 2026 >   Sujata Keshavan Design Advocate and Cultural Leader       “Sujata Keshavan is one of India’s most influential design pioneers, whose career spans more than four decades across graphic design, branding, textiles, and cultural leadership. Educated at the National Institute of Desi...

  Arvin Huang Founder & Chief Brand Officer, Existence Design       “Arvin Huang is the founder and Chief Brand Officer of Existence Design, and a brand design director who bridges design, psychology, and agile thinking. With over 20 years of design practice and 14 years of entrepreneurship, she developed Brand Psychology, viewing brands as living entities with emotions, rhythm, an...

  Beom Kwan Kim Professor, University of Ulsan       “Professor Beom Kwan Kim is an architect and researcher whose work connects ways of thinking across different scales. After studying industrial design, he went on to study architecture at the Architectural Association in London, further developing his approach to integrating design thinking with architectural practice. His work has c...

  Eric Chan Co-Founder, O&O Studio       “Founded in Hong Kong in 2018, the practice led by Eric Chan explores architecture, interiors, public installations, furniture, and product design through a philosophy of “de-stylisation and localisation.” Operating between Hong Kong and Shanghai, the studio approaches each project not through imposed aesthetics but through contextual in...

Professor Minhyoung Lee Induk University These days, while scrolling through social media feeds, unfamiliar visuals often catch the eye. Thick black borders, text blocks that appear almost randomly placed, clashes of neon yellow and bright red backgrounds, and flat buttons with no shadows at all. This unfamiliar aesthetic, which directly defies the refined conventions of digital design,...

Director Junwoo Shim Founder of SUNNY ISLAND We rarely notice emergency exits in our daily lives. We know they exist, but we do not truly register them. In the film Exit, the protagonist moves without hesitation through a city engulfed in toxic gas, as if he already knows exactly where to go and which paths connect. Watching that scene, we naturally ask ourselves, “Would I be abl...

Asia Design Prize, one of Asia’s leading international design awards, marked another significant milestone by successfully hosting its award ceremony on March 20 at the Great Hall of Josun Palace in Gangnam, Seoul. The event brought together approximately 180 designers and industry professionals from across Asia, creating a true global community where the essence and value of design were sha...

  Director Joohwang Kim Co-Founder of lllayer       During a trip to Jeju Island, I happened to visit the OSULLOC Tea Museum, where I discovered the deep history behind the OSULLOC brand. At the peak of global trends spanning 2024 and 2025 was matcha, and at the center of that movement stands OSULLOC, a brand spreading Korean aesthetics to the world. Recently, OSULLOC has emerged as a k...