Yungil Choi, Senior Manager at HYUNDAI E&C Jury Member of the K-Design Award The Pokémon Garden recently captured widespread attention. Located in a corner of Seoul Forest, it offered visitors a new way to encounter familiar characters among tall trees and colorful flowers, quickly becoming a popular topic on social media. Not long ago, Hangang Park was also crowded with visi...

Antoine Besseyre des Horts Vice President of Design, Asia, LIXIL Global Design “As Vice President of Design at LIXIL Global Design, Antoine Besseyre des Horts leads multicultural and multidisciplinary teams across regions, especially in Asia. His primary focus covers Asia Pacific and Greater China, while his work also connects Asian markets with other regions through the stewardsh...

Chairperson Hyunsun Kim Seoul Design Foundation / Jury of Asia Design Prize       Where do the boundaries of design lie? Are they defined by the success of a single product? Is design complete when it achieves beautiful form, intuitive function, and measurable results? Or should it aspire to something beyond them? For a long time, I have thought of design not as the outcome in front of us,...

CVO Chad Song Founder of  Crack the Nuts       This year, I was invited by the Mongolian Marketing Association to participate in the 2026 SMART Festival of Creativity in Ulaanbaatar. As I had never visited Mongolia before, preparing for the event naturally led me to learn more about the country. I became curious about what kind of market it is, what its people value, and how Mongolia pres...

Antoine Besseyre des Horts Vice President of Design, Asia, LIXIL Global Design “As Vice President of Design at LIXIL Global Design, Antoine Besseyre des Horts leads multicultural and multidisciplinary teams across regions, especially in Asia. His primary focus covers Asia Pacific and Greater China, while his work also connects Asian markets with other regions through the stewardsh...

Teruaki Ishimoto Founder / Principal Architect, CURIOUS DESIGN WORKERS Inc. “A storehouse more than a century old in Nagoya’s historic Shikemichi district has been reborn as a contemporary showroom that conveys the memory of place through light. In light wave, Teruaki Ishimoto of CURIOUS DESIGN WORKERS reinterprets the ripples of the Horikawa Canal as a continuous spatial mo...

Doyoung Kim Founder, K-Design Award "How did a design award founded in Korea grow into a brand that attracts designers from around the world? When Doyoung Kim established the K-Design Award, his priority was not scale but the creation of a brand that could earn trust over time. From a small online award to a global platform, the choices and standards he has developed over the past ...

  Youngha Park Head of Creative Center · CCO, FRUM       “Branding and visual design no longer remain within a single defined field. Across different contexts such as events, education, F&B, the defense industry, music competitions, and personal exhibitions, designers must interpret the purpose and character of each project and create a new visual language accordingly. Rather tha...

Yungil Choi, Senior Manager at HYUNDAI E&C Jury Member of the K-Design Award The Pokémon Garden recently captured widespread attention. Located in a corner of Seoul Forest, it offered visitors a new way to encounter familiar characters among tall trees and colorful flowers, quickly becoming a popular topic on social media. Not long ago, Hangang Park was also crowded with visi...

Chairperson Hyunsun Kim Seoul Design Foundation / Jury of Asia Design Prize       Where do the boundaries of design lie? Are they defined by the success of a single product? Is design complete when it achieves beautiful form, intuitive function, and measurable results? Or should it aspire to something beyond them? For a long time, I have thought of design not as the outcome in front of us,...

CVO Chad Song Founder of  Crack the Nuts       This year, I was invited by the Mongolian Marketing Association to participate in the 2026 SMART Festival of Creativity in Ulaanbaatar. As I had never visited Mongolia before, preparing for the event naturally led me to learn more about the country. I became curious about what kind of market it is, what its people value, and how Mongolia pres...

INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they ...