Jarut Chanprapanont & Kumphol Ponpisute Co-founder, Studio Marketing Materials       “Studio Marketing Materials (SMM) is a Bangkok-based design studio working across strategy, culture, and visual execution. Since its founding in 2015, the studio has developed a methodology that treats branding not as surface expression, but as a system aligning vision, process, and outcome. Thro...

INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they ...

Director Junwoo Shim Founder of  SUNNY ISLAND       I have long held a positive impression of Japan. The sense of delicacy, restraint, and “consideration” I encountered through its animation and culture led me to perceive Japan as a well ordered society. However, during this recent trip to Osaka, rather than confirming that image, I chose to re examine public design from the pers...

Sangwoo Cho Senior Designer at Jabra, Denmark       Have you ever heard of the “Anabada” movement? It is a campaign derived from Korean words meaning “save, share, exchange, and reuse.” It was initiated by the government in 1998 to overcome the IMF financial crisis. In many ways, it can be seen as an early version of today’s sustainability movement. Beyond simply encouraging peo...

  Jarut Chanprapanont & Kumphol Ponpisute Co-founder, Studio Marketing Materials       “Studio Marketing Materials (SMM) is a Bangkok-based design studio working across strategy, culture, and visual execution. Since its founding in 2015, the studio has developed a methodology that treats branding not as surface expression, but as a system aligning vision, process, and outcome. Thro...

Dongyup Lee Founder, CROSS2 Inc. “CROSS2 Inc.approaches product design not as the creation of form, but as the process of designing structures that solve problems between products and users. Rather than relying on aesthetics or trends, the studio focuses on defining why certain forms and functions are necessary, building logical solutions grounded in patents and technology. The co...

  Jimmy Chang CEO, UID Create       “Founded nearly two decades ago, UID has developed an approach to design that moves beyond conventional product styling and visual identity. Rather than focusing only on form, the studio sees design as a structural process that connects manufacturing, communication, and social context. Through projects spanning industrial design, branding, exhibition...

  Parpis Leelaniramol and Setthakarn Yangderm Founders, TOUCH Architect       “Based in Bangkok, Parpis Leelaniramol and Setthakarn Yangderm lead TOUCH Architect with an approach rooted in human experience, climate, and everyday life. Their architecture prioritizes atmosphere, function, and cultural context over fixed form, allowing spaces to emerge through careful observation, restrai...

INDEX offers a more dimensional view of the design landscape across Asia by introducing design studios and companies that demonstrate clear design philosophies and notable achievements. Spanning graphic design, branding, spatial design, product, digital, and motion, INDEX focuses on emerging practices and looks beyond portfolios to examine how they work, where their ideas come from, and what they ...

Director Junwoo Shim Founder of  SUNNY ISLAND       I have long held a positive impression of Japan. The sense of delicacy, restraint, and “consideration” I encountered through its animation and culture led me to perceive Japan as a well ordered society. However, during this recent trip to Osaka, rather than confirming that image, I chose to re examine public design from the pers...

Sangwoo Cho Senior Designer at Jabra, Denmark       Have you ever heard of the “Anabada” movement? It is a campaign derived from Korean words meaning “save, share, exchange, and reuse.” It was initiated by the government in 1998 to overcome the IMF financial crisis. In many ways, it can be seen as an early version of today’s sustainability movement. Beyond simply encouraging peo...

CVO Chad Song Founder of Crack the Nuts The Power of Structure Proven by Faber-Castell and HiPP When we think of the word craftsmanship, we often imagine an individual. Someone who has repeated the same work over many years, embedding refined skills into their body and creating results through the sensitivity of their hands. Craftsmanship has long been understood as a concept tied ...