Communication

The Fishermen

Extra Form

Country	Korea
Year	2020
Award	WINNER
Client	CHANNEL A
Affiliation	CHANNEL A BNC
Designer	JISANG YU, HYEJUNG OH, JONGBYUM CHOI, RAHAM KIM, NAMYII LEE
English	Since September in 2017, ‘The Fishermen And The Sea’ now takes first place in viewer ratings among other programs that go on the air at the same time, breaking its own rating record everytime. In order to effectively visualize 'friendly and enjoyable' fishing activities, we use angled shapes, witty characters, vivid colors as our key design elements and consistently apply those elements in various media. ‘The Fishermen And The Sea’'s irregular and angled visual motif made a highly characterized design principle which is different from other informative contents.
Native	도시어부는 2017년 9월 첫 방송을 시작해 매회 최고 시청률을 경신하는 대한민국 최초 낚시 버라이어티 프로그램입니다. 생동감 넘치고 친근한 낚시의 시각적 구현을 위해 각진 쉐입, 위트 있는 캐릭터라이즈, 원색의 컬러를 디자인 키워드로 설정하여 다양한 매체에 일관성 있게 적용하였습니다. 도시어부만의 비규칙적이고 각진 비주얼 모티프는 일반적인 정보 전달성 콘텐츠디자인과는 차별되는 개성 있는 비주얼룩을 확립하였습니다. 이러한 비주얼브랜딩 확립으로 시각적인 차별성을 부여하여 경험자들이 다양한 시각적 경험을 효율적으로 체험할 수 있는 콘텐츠로서의 경쟁력을 갖추었습니다.

1. in Space
   

   GAOBU BOOK HOUSE

2. in Communication
   

   transient matter

3. in Communication
   

   Lushan Yunwu Tea

4. in Communication
   

   Top Tea House

5. in Industrial
   

   Roku

6. in Industrial
   

   Car Bridge

7. in Industrial
   

   Electric Maintenance Training

8. in Industrial
   

   OXYGENE

9. in Industrial
   

   D.BLOCK

10. in Industrial
    

    Mixx

11. in Communication
    

    보문 볼수록 매력있는 보문동

12. in Communication
    

    A HOLE in the Ozone

13. in Industrial
    

    Sweet Lamp

14. in Space
    

    The Museum Of Space

15. in Space
    

    Overlap strorage

16. in Industrial
    

    WILDLIFE

17. in Industrial
    

    Warm And Warm

18. in Industrial
    

    Gait assistant

19. in Industrial
    

    HanbokStore Branding

20. in Industrial
    

    Intact Hand

21. in Industrial
    

    Scaling RockClimbing

22. in Industrial
    

    Own Wheelchair

23. in Industrial
    

    Lantern Syringe

24. in Industrial
    

    Hanok Tea Table

25. in Industrial
    

    CONNECT

26. in Space
    

    Proto - headquarter

27. in Space
    

    Zhenshui Town Sales Center

28. in Space
    

    Out of Frame

29. in Space
    

    瀞謐 Concealment

30. in Industrial
    

    Woodboard Sterilizer

31. in Space
    

    LAVENICHE MARCH AVENUE

32. in Space
    

    Art Basketball Court

33. in Space
    

    Exhibition for Movie Detention

34. in Space
    

    Space stack

35. in Space
    

    Casa Cabana

36. in Space
    

    Tasted Flight _ Art Playground

37. in Communication
    

    Newker Logo

38. in Space
    

    THE H Green Art Plaza

39. in Industrial
    

    DENTAL BURHANDPIECE STERILIZER

40. in Space
    

    LIBERAL REALMS 自由國度

41. in Space
    

    CONNECTION 串聯

42. in Space
    

    A World of Whiteness

43. in Space
    

    Huang Residency

44. in Space
    

    Spark

45. in Space
    

    Lakeside Villa

46. in Space
    

    Tastes Paradise

47. in Space
    

    Gathering of Talents

48. in Space
    

    Simple Refined

49. in Space
    

    Creativity•New Realm

50. in Space
    

    The Object of Serenity

51. in Space
    

    The Name of Sewing

52. in Space
    

    Elegant Clean White Residence

53. in Industrial
    

    Unibott Himalayan Tea Cup

54. in Space
    

    Kanagawa Univ. Bldg. No.30

55. in Space
    

    YOLAND-CITY SALES CENTER

56. in Space
    

    HUAZHU SALES CENTER

57. in Space
    

    Splash Ink

58. in Space
    

    TAISI

59. in Industrial
    

    EasySET Exposed Shower System

60. in Communication
    

    SchoolFullOfDreams

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