Communication

The Fishermen

Extra Form

Country	Korea
Year	2020
Award	WINNER
Client	CHANNEL A
Affiliation	CHANNEL A BNC
Designer	JISANG YU, HYEJUNG OH, JONGBYUM CHOI, RAHAM KIM, NAMYII LEE
English	Since September in 2017, ‘The Fishermen And The Sea’ now takes first place in viewer ratings among other programs that go on the air at the same time, breaking its own rating record everytime. In order to effectively visualize 'friendly and enjoyable' fishing activities, we use angled shapes, witty characters, vivid colors as our key design elements and consistently apply those elements in various media. ‘The Fishermen And The Sea’'s irregular and angled visual motif made a highly characterized design principle which is different from other informative contents.
Native	도시어부는 2017년 9월 첫 방송을 시작해 매회 최고 시청률을 경신하는 대한민국 최초 낚시 버라이어티 프로그램입니다. 생동감 넘치고 친근한 낚시의 시각적 구현을 위해 각진 쉐입, 위트 있는 캐릭터라이즈, 원색의 컬러를 디자인 키워드로 설정하여 다양한 매체에 일관성 있게 적용하였습니다. 도시어부만의 비규칙적이고 각진 비주얼 모티프는 일반적인 정보 전달성 콘텐츠디자인과는 차별되는 개성 있는 비주얼룩을 확립하였습니다. 이러한 비주얼브랜딩 확립으로 시각적인 차별성을 부여하여 경험자들이 다양한 시각적 경험을 효율적으로 체험할 수 있는 콘텐츠로서의 경쟁력을 갖추었습니다.

1. in Industrial
   

   Simple Folding Bathroom

2. in Industrial
   

   NERUE

3. in Communication
   

   Layer, the exhibition identity

4. in Industrial
   

   EXIT

5. in Industrial
   

   Cookit camping outdoor

6. in Communication
   

   BOTANE

7. in Industrial
   

   Photo Player for the Blind

8. in Industrial
   

   POP Inhaler

9. in Industrial
   

   DACCO

10. in Industrial
    

    Marine Beautician

11. in Industrial
    

    Rescue Vanguard

12. in Industrial
    

    memoria

13. in Industrial
    

    SHELVES

14. in Industrial
    

    Ilwol

15. in Industrial
    

    A sweet bowl

16. in Industrial
    

    Beanstalk Pole

17. in Industrial
    

    Pioneer Man

18. in Industrial
    

    Charging Shoes

19. in Industrial
    

    Product design

20. in Communication
    

    Bobiniz, AQmoji

21. in Space
    

    Jialangyuan Sales Center

22. in Space
    

    Museum Shop of GMOMA

23. in Communication
    

    Vitamin Package Design

24. in Communication
    

    EARTHNIQ

25. in Communication
    

    Toothpaste package design

26. in Communication
    

    INSIDE

27. in Industrial
    

    CHP-8300R

28. in Industrial
    

    FLAT BOTTLE 500ML

29. in Space
    

    Art Movement

30. in Space
    

    THE PARK

31. in Industrial
    

    Neuron TORQ

32. in Communication
    

    Seotun Saram Brand Identity

33. in Industrial
    

    Signature Collection

34. in Industrial
    

    PLAT Natural Shower Toilet

35. in Communication
    

    Packing of the city

36. in Communication
    

    Cunic

37. in Communication
    

    AA Membership Ad

38. in Industrial
    

    Two Air

39. in Industrial
    

    AXION

40. in Industrial
    

    Headset Mpow

41. in Industrial
    

    Medical device

42. in Communication
    

    The Fishermen

43. in Space
    

    Metamorphosis in the Forest

44. in Communication
    

    SAN LAMP SYSTEM

45. in Communication
    

    Report Design Project

46. in Space
    

    Floral Pavilion

47. in Industrial
    

    Folding

48. in Communication
    

    Chinese Opera

49. in Communication
    

    Vote package

50. in Space
    

    Campari spritz pop up store

51. in Communication
    

    COLOR AFFINITY

52. in Industrial
    

    CATAGLYPHIS

53. in Industrial
    

    Pimoji

54. in Industrial
    

    Help You Up

55. in Industrial
    

    air Tray

56. in Industrial
    

    ODADO

57. in Industrial
    

    Retractable

58. in Communication
    

    A moment.

59. in Industrial
    

    pubo

60. in Industrial
    

    MULTIFUNCTIONAL

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