Communication

BOTANE

Extra Form

Country	Korea
Year	2020
Award	WINNER
Affiliation	Sejong University
Designer	Seong Ah Choi
English	Did you know that plants talk to us? However, their expressions are at a cellular level, which is too tiny to be understood by humans. I have designed a font family to bridge this scale difference between the two species. Inspired by the cellular-level expressions and emotional states of plants, I have built the fonts based on the shapes of cells and pores seen through a microscope. With the font, I have graphically designed 12 words which are most often expressed by plants. A guide booklet and a set of medicines for various plant diseases are provided in the BOTANE package. The package helps us communicate with the plants we care about.
Native	식물이 우리에게 끊임없이 말하고 있다는 사실을 아시나요? 덥다, 춥다 등의 의사표현을 하지만 너무 미미한 나머지 우리는 보고 듣지못하고 지나칩니다. 식물의 언어에 귀기울이고자 그들의 미세한 목소리를 확대하면 이해할 수 있다는 컨셉을 바탕으로 현미경 속 식물의 기공 형태를 모티브로 하여 인간과 식물의 언어를 잊는 폰트 패밀리 (씬, 라이트, 레귤러) 를 만들었습니다. 그리고 그 폰트를 응용하여 식물이 가장 자주 표현하는 12가지 단어를 그래픽으로 표현하였습니다. 'BOTANE' 는 우리가 놓치고 있는 식물의 언어를 시각화한 그래픽과 함께 키우는 방법을 편집물에 담아 사람과 식물이 소통하며, 식물이 필요로 하는 것에 맞게 대처하며 키울 수 있는 가드닝 패키지입니다.

1. in Communication
   

   BURNOUT SYNDROME THERAPY

2. in Communication
   

   Eco Friendly Dolmen

3. in Communication
   

   Everyday Holiday

4. in Communication
   

   SNAKE PARADOX OF NUCLEAR POWER

5. in Communication
   

   Folding Hangeul

6. in Communication
   

   Genetic Linkage

7. in Communication
   

   Korean Medicine Blooms

8. in Communication
   

   Law Greening Workshop

9. in Communication
   

   2022 Graduation exhibition GROW GLOW

10. in Communication
    

    Bubble Bomb

11. in Communication
    

    Prejudice

12. in Communication
    

    History and Legend of Gangneung

13. in Communication
    

    Ridiculous Car Crashing New Media Art

14. in Communication
    

    Hand in hand family fruit

15. in Communication
    

    Read The City Symposium

16. in Communication
    

    THE Craving

17. in Industrial
    

    Listener

18. in Communication
    

    WARNING

19. in Communication
    

    Artisans of Korea

20. in Communication
    

    ZERO Brand Identity

21. in Communication
    

    YUM

22. in Communication
    

    Best Authorized Dissemblers

23. in Communication
    

    Food Desert

24. in Communication
    

    Coloreat : Chromatology in Food coloring

25. in Communication
    

    OROT

26. in Communication
    

    Museum Of Form

27. in Communication
    

    PUPPICK

28. in Communication
    

    Challenge

29. in Communication
    

    CSAC

30. in Communication
    

    Branding Concept of Tadao Ando Art Museum

31. in Communication
    

    Mindfulness Meditation Conference

32. in Communication
    

    Adult Children Test Book

33. in Communication
    

    sosori

34. in Communication
    

    Murderous Virus

35. in Communication
    

    PLAN M

36. in Industrial
    

    part ea

37. in Communication
    

    BOTANE

38. in Communication
    

    COLOR AFFINITY

39. in Communication
    

    세결 SEGYUL

40. in Communication
    

    A HOLE in the Ozone

41. in Space
    

    The Museum Of Space

42. in Communication
    

    Humanities Revival Project

43. in Industrial
    

    REBOX

44. in Industrial
    

    Golden BPM

45. in Industrial
    

    Hangeul Door Lock

46. in Communication
    

    TYPOTECT

47. in Communication
    

    KOREA SOIL POLLUTION

48. in Industrial
    

    HYANG

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