Communication

BOTANE

Extra Form

Country	Korea
Year	2020
Award	WINNER
Affiliation	Sejong University
Designer	Seong Ah Choi
English	Did you know that plants talk to us? However, their expressions are at a cellular level, which is too tiny to be understood by humans. I have designed a font family to bridge this scale difference between the two species. Inspired by the cellular-level expressions and emotional states of plants, I have built the fonts based on the shapes of cells and pores seen through a microscope. With the font, I have graphically designed 12 words which are most often expressed by plants. A guide booklet and a set of medicines for various plant diseases are provided in the BOTANE package. The package helps us communicate with the plants we care about.
Native	식물이 우리에게 끊임없이 말하고 있다는 사실을 아시나요? 덥다, 춥다 등의 의사표현을 하지만 너무 미미한 나머지 우리는 보고 듣지못하고 지나칩니다. 식물의 언어에 귀기울이고자 그들의 미세한 목소리를 확대하면 이해할 수 있다는 컨셉을 바탕으로 현미경 속 식물의 기공 형태를 모티브로 하여 인간과 식물의 언어를 잊는 폰트 패밀리 (씬, 라이트, 레귤러) 를 만들었습니다. 그리고 그 폰트를 응용하여 식물이 가장 자주 표현하는 12가지 단어를 그래픽으로 표현하였습니다. 'BOTANE' 는 우리가 놓치고 있는 식물의 언어를 시각화한 그래픽과 함께 키우는 방법을 편집물에 담아 사람과 식물이 소통하며, 식물이 필요로 하는 것에 맞게 대처하며 키울 수 있는 가드닝 패키지입니다.

1. in Industrial
   

   Simple Folding Bathroom

2. in Industrial
   

   NERUE

3. in Communication
   

   Layer, the exhibition identity

4. in Industrial
   

   EXIT

5. in Industrial
   

   Cookit camping outdoor

6. in Communication
   

   BOTANE

7. in Industrial
   

   Photo Player for the Blind

8. in Industrial
   

   POP Inhaler

9. in Industrial
   

   DACCO

10. in Industrial
    

    Marine Beautician

11. in Industrial
    

    Rescue Vanguard

12. in Industrial
    

    memoria

13. in Industrial
    

    SHELVES

14. in Industrial
    

    Ilwol

15. in Industrial
    

    A sweet bowl

16. in Industrial
    

    Beanstalk Pole

17. in Industrial
    

    Pioneer Man

18. in Industrial
    

    Charging Shoes

19. in Industrial
    

    Product design

20. in Communication
    

    Bobiniz, AQmoji

21. in Space
    

    Jialangyuan Sales Center

22. in Space
    

    Museum Shop of GMOMA

23. in Communication
    

    Vitamin Package Design

24. in Communication
    

    EARTHNIQ

25. in Communication
    

    Toothpaste package design

26. in Communication
    

    INSIDE

27. in Industrial
    

    CHP-8300R

28. in Industrial
    

    FLAT BOTTLE 500ML

29. in Space
    

    Art Movement

30. in Space
    

    THE PARK

31. in Industrial
    

    Neuron TORQ

32. in Communication
    

    Seotun Saram Brand Identity

33. in Industrial
    

    Signature Collection

34. in Industrial
    

    PLAT Natural Shower Toilet

35. in Communication
    

    Packing of the city

36. in Communication
    

    Cunic

37. in Communication
    

    AA Membership Ad

38. in Industrial
    

    Two Air

39. in Industrial
    

    AXION

40. in Industrial
    

    Headset Mpow

41. in Industrial
    

    Medical device

42. in Communication
    

    The Fishermen

43. in Space
    

    Metamorphosis in the Forest

44. in Communication
    

    SAN LAMP SYSTEM

45. in Communication
    

    Report Design Project

46. in Space
    

    Floral Pavilion

47. in Industrial
    

    Folding

48. in Communication
    

    Chinese Opera

49. in Communication
    

    Vote package

50. in Space
    

    Campari spritz pop up store

51. in Communication
    

    COLOR AFFINITY

52. in Industrial
    

    CATAGLYPHIS

53. in Industrial
    

    Pimoji

54. in Industrial
    

    Help You Up

55. in Industrial
    

    air Tray

56. in Industrial
    

    ODADO

57. in Industrial
    

    Retractable

58. in Communication
    

    A moment.

59. in Industrial
    

    pubo

60. in Industrial
    

    MULTIFUNCTIONAL

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