Communication

Layer, the exhibition identity

Extra Form

Country	Korea
Year	2020
Award	WINNER
Affiliation	Keimyung University
Designer	Kyurag Lee
English	Branding project of the degree show of Keimyung University, designed by KVCD Graduation Exhibition Committee and Prof. Kyurag Lee. The concept of 'layer' was derived to visualize the past four years' experience in the exhibition title and design. The Hangul of the exhibition title 'Layer' was piled up, re-shaped, re-dimensionalized, and visually layered. It was designed to communicate visually empirical concepts. In particular, through the dismantling and figure-making of Hangul, it is a design with advantages and features that can be customized freely and flexibly in accordance with various environments and items.
Native	본 프로젝트는 2019 계명대학교 졸업 전시의 아이덴티티로, 이규락 교수의 디렉션 하에, KVCD 졸업전시위원회가 디자인하였다. 이번 전시에서는 지난 4 년간 새롭게 만들고, 쌓고, 무너져본 경험을 전시 타이틀과 디자인에 반영하고자, '층'이라는 콘셉트를 도출하였으며, 이후 전시 타이틀인 '층'의 한글을 중심으로, 한글 자체를 도형화시킴으로써, 본 전시만의 아이덴티티를 1차적으로 이미지화하였다. 이후 다시 도형에 모션을 반영하고, 입체화시키는 과정을 통해, 시각적으로 층층이 쌓인 경험적 콘셉트를 시각적으로 소통할 수 있도록 하였다. 특히 3D 시뮬레이션과 모션그래픽을 통해 한글을 새롭게 재해석하고, 시각화할 수 있었으며, 이를 통해 입체적이고, 역동적이면서도 플렉서블한 아이덴티티를 구축할 수 있었다. 이와 같은 방법으로 구축된 자유로운 레이아웃과 플렉서블한 디자인은 포스터와 전시 도록은 물론, 노트와 연필, 스티커와 유니폼, 그리고 전시 부스까지 다양한 환경과 각종 아이템에 최적화되어 적용될 수 있도록 하여, 적용 대상에 맞춤형으로 커스터마이징할 수 있는 장점과 특징을 가지고 있다고 할 수 있다.

1. in Industrial
   

   Simple Folding Bathroom

2. in Industrial
   

   NERUE

3. in Communication
   

   Layer, the exhibition identity

4. in Industrial
   

   EXIT

5. in Industrial
   

   Cookit camping outdoor

6. in Communication
   

   BOTANE

7. in Industrial
   

   Photo Player for the Blind

8. in Industrial
   

   POP Inhaler

9. in Industrial
   

   DACCO

10. in Industrial
    

    Marine Beautician

11. in Industrial
    

    Rescue Vanguard

12. in Industrial
    

    memoria

13. in Industrial
    

    SHELVES

14. in Industrial
    

    Ilwol

15. in Industrial
    

    A sweet bowl

16. in Industrial
    

    Beanstalk Pole

17. in Industrial
    

    Pioneer Man

18. in Industrial
    

    Charging Shoes

19. in Industrial
    

    Product design

20. in Communication
    

    Bobiniz, AQmoji

21. in Space
    

    Jialangyuan Sales Center

22. in Space
    

    Museum Shop of GMOMA

23. in Communication
    

    Vitamin Package Design

24. in Communication
    

    EARTHNIQ

25. in Communication
    

    Toothpaste package design

26. in Communication
    

    INSIDE

27. in Industrial
    

    CHP-8300R

28. in Industrial
    

    FLAT BOTTLE 500ML

29. in Space
    

    Art Movement

30. in Space
    

    THE PARK

31. in Industrial
    

    Neuron TORQ

32. in Communication
    

    Seotun Saram Brand Identity

33. in Industrial
    

    Signature Collection

34. in Industrial
    

    PLAT Natural Shower Toilet

35. in Communication
    

    Packing of the city

36. in Communication
    

    Cunic

37. in Communication
    

    AA Membership Ad

38. in Industrial
    

    Two Air

39. in Industrial
    

    AXION

40. in Industrial
    

    Headset Mpow

41. in Industrial
    

    Medical device

42. in Communication
    

    The Fishermen

43. in Space
    

    Metamorphosis in the Forest

44. in Communication
    

    SAN LAMP SYSTEM

45. in Communication
    

    Report Design Project

46. in Space
    

    Floral Pavilion

47. in Industrial
    

    Folding

48. in Communication
    

    Chinese Opera

49. in Communication
    

    Vote package

50. in Space
    

    Campari spritz pop up store

51. in Communication
    

    COLOR AFFINITY

52. in Industrial
    

    CATAGLYPHIS

53. in Industrial
    

    Pimoji

54. in Industrial
    

    Help You Up

55. in Industrial
    

    air Tray

56. in Industrial
    

    ODADO

57. in Industrial
    

    Retractable

58. in Communication
    

    A moment.

59. in Industrial
    

    pubo

60. in Industrial
    

    MULTIFUNCTIONAL

Designed by sketchbooks.co.kr / sketchbook5 board skin