Communication

Layer, the exhibition identity

Extra Form

Country	Korea
Year	2020
Award	WINNER
Affiliation	Keimyung University
Designer	Kyurag Lee
English	Branding project of the degree show of Keimyung University, designed by KVCD Graduation Exhibition Committee and Prof. Kyurag Lee. The concept of 'layer' was derived to visualize the past four years' experience in the exhibition title and design. The Hangul of the exhibition title 'Layer' was piled up, re-shaped, re-dimensionalized, and visually layered. It was designed to communicate visually empirical concepts. In particular, through the dismantling and figure-making of Hangul, it is a design with advantages and features that can be customized freely and flexibly in accordance with various environments and items.
Native	본 프로젝트는 2019 계명대학교 졸업 전시의 아이덴티티로, 이규락 교수의 디렉션 하에, KVCD 졸업전시위원회가 디자인하였다. 이번 전시에서는 지난 4 년간 새롭게 만들고, 쌓고, 무너져본 경험을 전시 타이틀과 디자인에 반영하고자, '층'이라는 콘셉트를 도출하였으며, 이후 전시 타이틀인 '층'의 한글을 중심으로, 한글 자체를 도형화시킴으로써, 본 전시만의 아이덴티티를 1차적으로 이미지화하였다. 이후 다시 도형에 모션을 반영하고, 입체화시키는 과정을 통해, 시각적으로 층층이 쌓인 경험적 콘셉트를 시각적으로 소통할 수 있도록 하였다. 특히 3D 시뮬레이션과 모션그래픽을 통해 한글을 새롭게 재해석하고, 시각화할 수 있었으며, 이를 통해 입체적이고, 역동적이면서도 플렉서블한 아이덴티티를 구축할 수 있었다. 이와 같은 방법으로 구축된 자유로운 레이아웃과 플렉서블한 디자인은 포스터와 전시 도록은 물론, 노트와 연필, 스티커와 유니폼, 그리고 전시 부스까지 다양한 환경과 각종 아이템에 최적화되어 적용될 수 있도록 하여, 적용 대상에 맞춤형으로 커스터마이징할 수 있는 장점과 특징을 가지고 있다고 할 수 있다.

1. in Communication
   

   Word Up Up

2. in Industrial
   

   Simple Folding Bathroom

3. in Industrial
   

   NERUE

4. in Communication
   

   Layer, the exhibition identity

5. in Industrial
   

   EXIT

6. in Industrial
   

   Cookit camping outdoor

7. in Communication
   

   BOTANE

8. in Industrial
   

   Photo Player for the Blind

9. in Industrial
   

   POP Inhaler

10. in Industrial
    

    DACCO

11. in Industrial
    

    Marine Beautician

12. in Industrial
    

    Rescue Vanguard

13. in Industrial
    

    memoria

14. in Industrial
    

    SHELVES

15. in Industrial
    

    Ilwol

16. in Industrial
    

    A sweet bowl

17. in Industrial
    

    Beanstalk Pole

18. in Industrial
    

    Pioneer Man

19. in Industrial
    

    Charging Shoes

20. in Industrial
    

    Product design

21. in Communication
    

    Bobiniz, AQmoji

22. in Space
    

    Jialangyuan Sales Center

23. in Space
    

    Museum Shop of GMOMA

24. in Communication
    

    Vitamin Package Design

25. in Communication
    

    EARTHNIQ

26. in Communication
    

    Toothpaste package design

27. in Communication
    

    INSIDE

28. in Industrial
    

    CHP-8300R

29. in Industrial
    

    FLAT BOTTLE 500ML

30. in Space
    

    Art Movement

31. in Space
    

    THE PARK

32. in Industrial
    

    Neuron TORQ

33. in Communication
    

    Seotun Saram Brand Identity

34. in Industrial
    

    Signature Collection

35. in Industrial
    

    PLAT Natural Shower Toilet

36. in Communication
    

    Packing of the city

37. in Communication
    

    Cunic

38. in Communication
    

    AA Membership Ad

39. in Industrial
    

    Two Air

40. in Industrial
    

    AXION

41. in Industrial
    

    Headset Mpow

42. in Industrial
    

    Medical device

43. in Communication
    

    The Fishermen

44. in Space
    

    Metamorphosis in the Forest

45. in Communication
    

    SAN LAMP SYSTEM

46. in Communication
    

    Report Design Project

47. in Space
    

    Floral Pavilion

48. in Industrial
    

    Folding

49. in Communication
    

    Chinese Opera

50. in Communication
    

    Vote package

51. in Space
    

    Campari spritz pop up store

52. in Communication
    

    COLOR AFFINITY

53. in Industrial
    

    CATAGLYPHIS

54. in Industrial
    

    Pimoji

55. in Industrial
    

    Help You Up

56. in Industrial
    

    air Tray

57. in Industrial
    

    ODADO

58. in Industrial
    

    Retractable

59. in Communication
    

    A moment.

60. in Industrial
    

    pubo

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