Communication

EARTHNIQ

Extra Form
Country Japan
Year 2020
Award WINNER
Client N2CELL Japan
Affiliation N2CELL Japan
Designer Hasegawa Yuri, arlie Jay, kim tae woong
English EARTHNIQ's main symbol stands for 'High-Tech Botanic Cosmetics'. The two circular shapes visualize the identity of EARTHNIQ, the first circle is "clean earth" that EARTHNIQ is aiming for, the second circle is technology, botanique and Unique. Based on the story that EARTHNIQ's philosophy of making a clean earth with its own technology by using plant natural ingredients and designed in a sensuous form with a clean mood and a bold form to feel the formative beauty. As a trend toward seeking specialty, the matte surface was designed with unique texture and brand identity that sincerity and agony to complete everything with small detail.
Native アースニークのメインシンボルは「ハイテクボタニックコスメ」を象徴します。 二つの丸はアースニークのアイデンティティを可視化したもので、一番目の丸はアースニークが目指す「清い地球」を、二番目の丸は技術力(Technique)、植物由来成分(Botanique)、特別さ(Unique)を意味します。 自然と植物由来成分に基づいた独自の技術力で、清い地球を作っていくというアースニークの哲学が盛り込まれているストーリーに着目し、清い感じを感覚的な形で、全体的に大胆な形が造形的な美しさを感じられるようにデザインしました。 また、特別さを追求するトレンドを反映し、独特な質感でマットな表面をデザインしました。このように細かいところまで、すべてを完成する瞬間までに真心と悩みを込めたブランドのアイデンティティが込められています
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  1. Museum Shop of GMOMA

  2. Vitamin Package Design

  3. EARTHNIQ

  4. Toothpaste package design

  5. INSIDE

  6. CHP-8300R

  7. FLAT BOTTLE 500ML

  8. Art Movement

  9. THE PARK

  10. Neuron TORQ

  11. Seotun Saram Brand Identity

  12. Signature Collection

  13. PLAT Natural Shower Toilet

  14. Packing of the city

  15. Cunic

  16. AA Membership Ad

  17. Two Air

  18. AXION

  19. Headset Mpow

  20. Medical device

  21. The Fishermen

  22. Metamorphosis in the Forest

  23. SAN LAMP SYSTEM

  24. Report Design Project

  25. Floral Pavilion

  26. Folding

  27. Chinese Opera

  28. Vote package

  29. Campari spritz pop up store

  30. COLOR AFFINITY

  31. CATAGLYPHIS

  32. Pimoji

  33. Help You Up

  34. air Tray

  35. ODADO

  36. Retractable

  37. A moment.

  38. pubo

  39. MULTIFUNCTIONAL

  40. 세결 SEGYUL

  41. Geongang-won Darin

  42. Momo

  43. Nomad Charmer

  44. LIPACK

  45. Car clothing steamer

  46. 90 anti dust drill

  47. CORE OF MEMORY

  48. Travel razor

  49. Mini Mobile Stage

  50. Leading Dancer

  51. Bite To Clean

  52. Marvel Go

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