Communication

SHIN KONG Bank Light Evolution

Extra Form

Country	Chinese Taipei
Year	2023
Award	WINNER
Affiliation	TAIWAN SHIN KONG COMMERCIAL BANK Co., Ltd.
Designer	Customer Experience Design Team
English	As technology evolves, consumer financial behavior is gradually shifting from using cash to digital payments. Money flow has transformed into intangible data, traveling through our everyday lives. Shin Kong Bank ("Shin Kong" refers to "New Light" in Chinese) introduces "Light Evolution" which represents our value proposition of light is everywhere. Our goal is to reshape our existing brand which exists for over 60 years, bringing the concept of "Light Up Your Life" through an omni-channel experience across digital websites, visual identity system, branches, etc. We believe our customers' wealth will grow like plants through photosynthesis.
Native	嶄新金融美學，以『新・光合作用』為題，比喻新光銀行協助顧客如同植物行光合作用一樣，不斷汰換舊有思維，創新追求成長。 隨著數位技術演變，消費者金融行為從實體鈔票逐漸轉為數位金融，金流如同無形的數據穿梭在人們的生活之中，「新光」銀行提出的「新光合作用」，緊扣光無所不在、心與你同在的價值主張，企圖重塑一家六十年金融品牌，以全渠道的角度將光的概念帶入數位App、網站、文宣周邊到實體分行，藉由各式材質營造出光影清透的視覺效果，營造出簡約輕盈的全新企業品牌形象，突破過往金融業冰冷、生硬的刻板印象。期待藉由新光銀行，使顧客的財富如同植物行光合作用一樣，吸收光能轉化為動能，汰換過去陳舊的理財觀念，迎接嶄新數位金融未來。
Positive Comments

1. in Space
   

   POWER 8 LIGHTING SHOWROOM

2. in Space
   

   Time Captured Space Delighted GanghwaHanok

3. in Communication
   

   Christmas Light Fantasia

4. in Communication
   

   BEAM Light Pollution Data Visualization

5. in Space
   

   Light and Sense

6. in Communication
   

   The Pola and the Lightning Dinosaur Series

7. in Space
   

   Subtle lighting

8. in Communication
   

   SHIN KONG Bank Light Evolution

9. in Space
   

   Grayscale of Light

10. in Space
    

    KClighting Global Flagship Showroom

11. in Space
    

    Chasing Light

12. in Communication
    

    Light Box

13. in Industrial
    

    Chase the starlight

14. in Space
    

    Park Light

15. in Communication
    

    SevenDays and NightsLoveIsDaylight

16. in Space
    

    The Dance of Light

17. in Space
    

    Tracks of Light and Shadows

18. in Space
    

    Miracle winter lights up

19. in Space
    

    City of Light

20. in Space
    

    WHEN LIFE MEETS LIGHT

21. in Space
    

    Rhythmic Light Industry

22. in Space
    

    Between Light · Corridor

23. in Space
    

    Immerse in Sunlight

24. in Industrial
    

    LUMINDEX 5 LED Headlight

25. in Space
    

    Tasted Flight _ Art Playground

26. in Space
    

    LIGHT WATERFALL

27. in Industrial
    

    LIGHT OF TEMPLE

28. in Space
    

    GREENLIGHT OF FOREST

29. in Industrial
    

    LIGHT TUNNEL

30. in Industrial
    

    LIGHTBODY01

31. in Industrial
    

    CONNECTED LIGHT D1

32. in Industrial
    

    LED SOLAR LIGHT

33. in Space
    

    Light Up Your Home

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