Space

COUCOU Rebranding

Extra Form

Country	China
Year	2022
Award	WINNER
Client	COUCOU Co., Ltd.
Affiliation	workingimages Co., Ltd.
Designer	Tori Wu
English	The meaning behind the word “cou” in Coucou is “people gathered by the water". The three letters C, O, U used within the logo stands for the celebration and welcoming of people with opened arms, alluding to the traditional Chinese philosophy of hemispherical dome. The logo uses the letter U as the basic element and develops a series of supplementary graphics around it, representing the idea that Coucou puts importance on every reunion with “U”. Based on this idea, Coucou develops its series of illustrations, different bodies gathered together, spreading the feeling of happiness in reunion.
Native	作为近年来火锅界的网红品牌，湊湊以“火锅+茶憩”的创新业态模式，目前已迅速成为餐饮火锅品类的头部品牌。湊湊希望带给消费者的不仅是良好的餐饮体验，更希望提供给消费者一种欢聚的生活方式。正如湊湊的品牌使命所言“促进情感交流，创造快乐生活”，为消费者创造 “幸福感” 是品牌坚持的价值主张。湊湊的湊字原意是指人们相聚于水边，Logo图形元素取自C、O、U三个字母，寓意张开双臂欢呼聚会的人们，并巧妙融入中国天圆地方的传统哲学以及代表湊湊火锅的动感线条。在设计上向国际品牌看齐，线条趋向简洁以提升现代感。在色彩上选择使用时尚感的玫瑰金，让人联想到美好的事物和时尚的温柔。从Logo中提取U作为基本元素，延伸出一系列的辅助图形，代表着湊湊重视跟你 "U" 的每一次相聚，使用于品牌沟通中的所有触点及应用物中，进一步强调品牌特征，保持视觉形象上的关联性和统一性。“U”型图案除了可作为辅助图形，亦可看做欢呼的手臂图形，基于此概念发展除了湊湊系列人物插画，不同的个体湊在一起，传达出相聚的幸福感。
Positive Comments

1. in Industrial
   

   Minta Water Filter Integrated Kitchen Faucet

2. in Industrial
   

   AIRIO Basin Collection

3. in Communication
   

   Lotte Department Store Dongtan Branding

4. in Communication
   

   Smart Meeting Room Doorplate

5. in Industrial
   

   Biot sample collection robot medical device

6. in Space
   

   Taiyuan Longfor Tianju

7. in Space
   

   Seocho Grand Xi Skydeck

8. in Communication
   

   Map for different segments of population

9. in Communication
   

   a map for older persons

10. in Communication
    

    Expressions that Know You Better

11. in Communication
    

    FunPlus 10th anniversary gift box

12. in Space
    

    Liberte

13. in Communication
    

    Premium branded chicken TANZAWA JIGURO SYAMO

14. in Space
    

    Jenga Box

15. in Communication
    

    Auditory Experience Design of BODYFRIEND

16. in Communication
    

    Litemove Rebranding

17. in Communication
    

    hugrug

18. in Space
    

    ResoNet Pavilion I

19. in Communication
    

    NC TYPE PLAY

20. in Communication
    

    NCSOFT Welcome Kit for New Employee

21. in Communication
    

    WELCOME Typeface Design

22. in Communication
    

    Jiangmen Culture and Tourism Brand Logo

23. in Communication
    

    LVUPGG Esports Tournament Platform

24. in Industrial
    

    BI XING

25. in Industrial
    

    WEISHI

26. in Space
    

    ACESITE PARK

27. in Communication
    

    SevenDays and NightsLoveIsDaylight

28. in Industrial
    

    Going Home

29. in Space
    

    Activity Centre in Longwan Urban Village

30. in Industrial
    

    BDIC desktop lamp

31. in Industrial
    

    Ca Va Bien

32. in Industrial
    

    Floral Humidifier

33. in Communication
    

    Coloreat : Chromatology in Food coloring

34. in Industrial
    

    Multi cell

35. in Communication
    

    OROT

36. in Industrial
    

    PRESORE

37. in Industrial
    

    Nip Steamer

38. in Industrial
    

    BTRC

39. in Industrial
    

    ASAP

40. in Industrial
    

    LTO Portable Cold Brew Coffee Bottle

41. in Industrial
    

    999 Brand new Cooling Ointment

42. in Space
    

    ZHONGHAI LIWAN SHANGCHEN MARKETING CENTER

43. in Communication
    

    AI Learning Assistant ASKBOB

44. in Industrial
    

    swasher001

45. in Industrial
    

    B 815AS

46. in Space
    

    House with a garden

47. in Communication
    

    JJSSBROS Workwear

48. in Communication
    

    Banshan Boxer Brief

49. in Industrial
    

    Child safety seat for a school vehicle Ciily

50. in Space
    

    PENTAHEAL Clinic Rebranding

51. in Communication
    

    IGINA Shower Toilet Collection

52. in Space
    

    Mayfair by the sea

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