Industrial

SANHOJIP

Extra Form

Country	Korea
Year	2022
Award	WINNER
Client	SANHOJIP
Affiliation	BREEZE PARTNERS
Designer	Hwayeol Mun
English	Sanhojip is located, is a village that is famous for its fresh, delicious Conger Eel Sashimi. The village is full of restaurants that serve Conger Eel dishes and has also been designated as a ‘Conger Eel Village’ by the City of Busan. After surviving for more than four decades, Sanhojip has been renewal into a brand that provides a more professional and unique gourmet experience by establishing a quality service system based on its know-how to differentiate itself from its competitors. The symbol is inspired by the shape of a coral and conger eel, which intuitively represents its naming(‘Sanho’ means ‘coral’ in Korean) and Conger Eel.
Native	“산호집"은 붕장어회(아나고회)를 전문으로 하는 외식 브랜드입니다. 산호집이 위치한 부산의 작은 어촌마을인 칠암은 붕장어회(아나고회)가 특화되어 있으며, 붕장어마을로 지정되었을 정도로 동네 전체가 붕장어회를 주메뉴로 판매하는 횟집이 즐비한 곳입니다. 이를 맛보기 위한 방문객이 끊이질 않다 보니 대부분의 횟집들은 별다른 차별점 없이 동일한 메뉴와 구성으로 판매 위주의 서비스를 제공하는데 그치고 있는 실정입니다. 이러한 배경 속에 산호집은 45년이라는 긴 세월 동안 업을 이어오며 쌓은 노하우와 인지도를 바탕으로 집객 차별성을 두기 위해 체계적인 운영 시스템을 구축하여 더욱 전문적이고 특화된 미식 경험을 제공하는 외식브랜드로 리뉴얼을 진행하게 되었습니다. 심볼은 네이밍과 메인메뉴(식재료)를 직관적으로 나타내는 산호와 붕장어를 모티브 하였으며, 로고타입은 정갈한 느낌이 전달될 수 있도록 디자인 되었습니다.
Website	www.breezepartners.co.kr
Positive Comments

1. in Communication
   

   hugrug

2. in Space
   

   ResoNet Pavilion I

3. in Communication
   

   NC TYPE PLAY

4. in Communication
   

   NCSOFT Welcome Kit for New Employee

5. in Communication
   

   WELCOME Typeface Design

6. in Communication
   

   Jiangmen Culture and Tourism Brand Logo

7. in Communication
   

   LVUPGG Esports Tournament Platform

8. in Industrial
   

   BI XING

9. in Industrial
   

   WEISHI

10. in Space
    

    ACESITE PARK

11. in Communication
    

    SevenDays and NightsLoveIsDaylight

12. in Industrial
    

    Going Home

13. in Space
    

    Activity Centre in Longwan Urban Village

14. in Industrial
    

    BDIC desktop lamp

15. in Industrial
    

    Ca Va Bien

16. in Industrial
    

    Floral Humidifier

17. in Communication
    

    Coloreat : Chromatology in Food coloring

18. in Industrial
    

    Multi cell

19. in Communication
    

    OROT

20. in Industrial
    

    PRESORE

21. in Industrial
    

    Nip Steamer

22. in Industrial
    

    BTRC

23. in Industrial
    

    ASAP

24. in Industrial
    

    LTO Portable Cold Brew Coffee Bottle

25. in Industrial
    

    999 Brand new Cooling Ointment

26. in Space
    

    ZHONGHAI LIWAN SHANGCHEN MARKETING CENTER

27. in Communication
    

    AI Learning Assistant ASKBOB

28. in Industrial
    

    swasher001

29. in Industrial
    

    B 815AS

30. in Space
    

    House with a garden

31. in Communication
    

    JJSSBROS Workwear

32. in Communication
    

    Banshan Boxer Brief

33. in Industrial
    

    Child safety seat for a school vehicle Ciily

34. in Space
    

    PENTAHEAL Clinic Rebranding

35. in Communication
    

    IGINA Shower Toilet Collection

36. in Space
    

    Mayfair by the sea

37. in Industrial
    

    A5

38. in Space
    

    SM Residence

39. in Space
    

    Ship79

40. in Space
    

    HONG AN LI YUAN SALES CENTER

41. in Space
    

    Pura Vida

42. in Industrial
    

    LAON PEOPLE 3D dental Scanner True Scan

43. in Space
    

    Space Trio For The Elderly

44. in Industrial
    

    PRO SPR Cell Analysis Equipment

45. in Space
    

    BT Space

46. in Communication
    

    Customized Meeting Assistant

47. in Communication
    

    Enterprise Knowledge Management System Design

48. in Space
    

    Every Thai

49. in Space
    

    ZHONGHAI FIRST SHIGUANGLI MARKETING CENTER

50. in Space
    

    Ruler of the Castle

51. in Industrial
    

    SANHOJIP

52. in Space
    

    atl atl

53. in Space
    

    FFB Bar

54. in Space
    

    Sho

55. in Space
    

    The Beginning of Culture

56. in Space
    

    Turn and Look

57. in Space
    

    Yango Kunming Wenlan Dongfang Sales Center

58. in Space
    

    ARC X ART

59. in Space
    

    COUCOU Rebranding

60. in Space
    

    The Lavishness

Designed by sketchbooks.co.kr / sketchbook5 board skin