Industrial

SANHOJIP

Extra Form

Country	Korea
Year	2022
Award	WINNER
Client	SANHOJIP
Affiliation	BREEZE PARTNERS
Designer	Hwayeol Mun
English	Sanhojip is located, is a village that is famous for its fresh, delicious Conger Eel Sashimi. The village is full of restaurants that serve Conger Eel dishes and has also been designated as a ‘Conger Eel Village’ by the City of Busan. After surviving for more than four decades, Sanhojip has been renewal into a brand that provides a more professional and unique gourmet experience by establishing a quality service system based on its know-how to differentiate itself from its competitors. The symbol is inspired by the shape of a coral and conger eel, which intuitively represents its naming(‘Sanho’ means ‘coral’ in Korean) and Conger Eel.
Native	“산호집"은 붕장어회(아나고회)를 전문으로 하는 외식 브랜드입니다. 산호집이 위치한 부산의 작은 어촌마을인 칠암은 붕장어회(아나고회)가 특화되어 있으며, 붕장어마을로 지정되었을 정도로 동네 전체가 붕장어회를 주메뉴로 판매하는 횟집이 즐비한 곳입니다. 이를 맛보기 위한 방문객이 끊이질 않다 보니 대부분의 횟집들은 별다른 차별점 없이 동일한 메뉴와 구성으로 판매 위주의 서비스를 제공하는데 그치고 있는 실정입니다. 이러한 배경 속에 산호집은 45년이라는 긴 세월 동안 업을 이어오며 쌓은 노하우와 인지도를 바탕으로 집객 차별성을 두기 위해 체계적인 운영 시스템을 구축하여 더욱 전문적이고 특화된 미식 경험을 제공하는 외식브랜드로 리뉴얼을 진행하게 되었습니다. 심볼은 네이밍과 메인메뉴(식재료)를 직관적으로 나타내는 산호와 붕장어를 모티브 하였으며, 로고타입은 정갈한 느낌이 전달될 수 있도록 디자인 되었습니다.
Website	www.breezepartners.co.kr
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