Communication

hugrug

Extra Form

Country	Korea
Year	2022
Award	WINNER
Affiliation	QandCo
Designer	KIM YOUNG KYU
English	Hugrug is a brand that embraces people and nature and creates a unique living culture through the medium of a rug Hugrug is a brand that strives to create unique rugs, not merely functional rugs, through collaboration with various designers and artists, so that consumers can experience artistic values in their daily lives Hughug is a brand that considers sustainability With the keywords of custom made, long life, and eco-friendly, we do not create unnecessary inventory through custom production By producing good rugs, we make products that consumers can use for a long time, considering the entire cycle from rug production to disposal
Native	허그러그는 허그(hug)와 러그(rug)의 합성어로 러그라는 매개체를 통해 사람과 자연을 포용하고 유니크한 리빙문화를 만들어가는 브랜드입니다. 허그러그는 다양한 디자이너, 아티스트들과의 협업을 통해 단순히 기능만을 추구하는 러그가 아닌 유니크한 러그를 제작하여 소비자들에게 일상에서 예술적 가치를 경험 할 수 있도록 노력하는 브랜드입니다. 또한 코로나로 인해 집의 중요성이 부각되고, 집은 또 다른 나를 보여주는 곳으로 인식되면서 유니크함을 추구하는 소비자들에게 허그러그는 개인의 성향을 돋보이게 해줄 중요한 요소로 자리잡고 있습니다. 허그러그는 지속가능성을 고민하는 브랜드입니다. 주문제작, 긴수명, 친환경이라는 키워드를 가지고 주문생산으로 불필요한 재고를 만들지 않으며, 좋은러그를 생산하여 소비자가 오래 쓸 수 있는 제품을 만들며, 제품생산부터 폐기까지 전주기를 고민하며, 친환경소재, 패키지를 적용함으로써 지속가능한 제품을 만들고자 합니다. 위의 브랜드 철학을 가지고 소비자가 자신의 마음대로 DIY 할수있고, 오염된 부분만 교체 가능한 모듈형 DIY러그를 비롯하여 한국적 아이덴티티를 가진 러그, 피규어아티스트과 협업하여 MZ세대에 맞춘 유니크하고 소장하고 싶은 러그 등 다양한 제품들을 출시하고 있습니다.
Website	www.instagram.com/hug.rug
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