Communication

hugrug

Extra Form

Country	Korea
Year	2022
Award	WINNER
Affiliation	QandCo
Designer	KIM YOUNG KYU
English	Hugrug is a brand that embraces people and nature and creates a unique living culture through the medium of a rug Hugrug is a brand that strives to create unique rugs, not merely functional rugs, through collaboration with various designers and artists, so that consumers can experience artistic values in their daily lives Hughug is a brand that considers sustainability With the keywords of custom made, long life, and eco-friendly, we do not create unnecessary inventory through custom production By producing good rugs, we make products that consumers can use for a long time, considering the entire cycle from rug production to disposal
Native	허그러그는 허그(hug)와 러그(rug)의 합성어로 러그라는 매개체를 통해 사람과 자연을 포용하고 유니크한 리빙문화를 만들어가는 브랜드입니다. 허그러그는 다양한 디자이너, 아티스트들과의 협업을 통해 단순히 기능만을 추구하는 러그가 아닌 유니크한 러그를 제작하여 소비자들에게 일상에서 예술적 가치를 경험 할 수 있도록 노력하는 브랜드입니다. 또한 코로나로 인해 집의 중요성이 부각되고, 집은 또 다른 나를 보여주는 곳으로 인식되면서 유니크함을 추구하는 소비자들에게 허그러그는 개인의 성향을 돋보이게 해줄 중요한 요소로 자리잡고 있습니다. 허그러그는 지속가능성을 고민하는 브랜드입니다. 주문제작, 긴수명, 친환경이라는 키워드를 가지고 주문생산으로 불필요한 재고를 만들지 않으며, 좋은러그를 생산하여 소비자가 오래 쓸 수 있는 제품을 만들며, 제품생산부터 폐기까지 전주기를 고민하며, 친환경소재, 패키지를 적용함으로써 지속가능한 제품을 만들고자 합니다. 위의 브랜드 철학을 가지고 소비자가 자신의 마음대로 DIY 할수있고, 오염된 부분만 교체 가능한 모듈형 DIY러그를 비롯하여 한국적 아이덴티티를 가진 러그, 피규어아티스트과 협업하여 MZ세대에 맞춘 유니크하고 소장하고 싶은 러그 등 다양한 제품들을 출시하고 있습니다.
Website	www.instagram.com/hug.rug
Positive Comments

1. in Industrial
   

   Minta Water Filter Integrated Kitchen Faucet

2. in Industrial
   

   AIRIO Basin Collection

3. in Communication
   

   Lotte Department Store Dongtan Branding

4. in Communication
   

   Smart Meeting Room Doorplate

5. in Industrial
   

   Biot sample collection robot medical device

6. in Space
   

   Taiyuan Longfor Tianju

7. in Space
   

   Seocho Grand Xi Skydeck

8. in Communication
   

   Map for different segments of population

9. in Communication
   

   a map for older persons

10. in Communication
    

    Expressions that Know You Better

11. in Communication
    

    FunPlus 10th anniversary gift box

12. in Space
    

    Liberte

13. in Communication
    

    Premium branded chicken TANZAWA JIGURO SYAMO

14. in Space
    

    Jenga Box

15. in Communication
    

    Auditory Experience Design of BODYFRIEND

16. in Communication
    

    Litemove Rebranding

17. in Communication
    

    hugrug

18. in Space
    

    ResoNet Pavilion I

19. in Communication
    

    NC TYPE PLAY

20. in Communication
    

    NCSOFT Welcome Kit for New Employee

21. in Communication
    

    WELCOME Typeface Design

22. in Communication
    

    Jiangmen Culture and Tourism Brand Logo

23. in Communication
    

    LVUPGG Esports Tournament Platform

24. in Industrial
    

    BI XING

25. in Industrial
    

    WEISHI

26. in Space
    

    ACESITE PARK

27. in Communication
    

    SevenDays and NightsLoveIsDaylight

28. in Industrial
    

    Going Home

29. in Space
    

    Activity Centre in Longwan Urban Village

30. in Industrial
    

    BDIC desktop lamp

31. in Industrial
    

    Ca Va Bien

32. in Industrial
    

    Floral Humidifier

33. in Communication
    

    Coloreat : Chromatology in Food coloring

34. in Industrial
    

    Multi cell

35. in Communication
    

    OROT

36. in Industrial
    

    PRESORE

37. in Industrial
    

    Nip Steamer

38. in Industrial
    

    BTRC

39. in Industrial
    

    ASAP

40. in Industrial
    

    LTO Portable Cold Brew Coffee Bottle

41. in Industrial
    

    999 Brand new Cooling Ointment

42. in Space
    

    ZHONGHAI LIWAN SHANGCHEN MARKETING CENTER

43. in Communication
    

    AI Learning Assistant ASKBOB

44. in Industrial
    

    swasher001

45. in Industrial
    

    B 815AS

46. in Space
    

    House with a garden

47. in Communication
    

    JJSSBROS Workwear

48. in Communication
    

    Banshan Boxer Brief

49. in Industrial
    

    Child safety seat for a school vehicle Ciily

50. in Space
    

    PENTAHEAL Clinic Rebranding

51. in Communication
    

    IGINA Shower Toilet Collection

52. in Space
    

    Mayfair by the sea

53. in Industrial
    

    A5

54. in Space
    

    SM Residence

55. in Space
    

    Ship79

56. in Space
    

    HONG AN LI YUAN SALES CENTER

57. in Space
    

    Pura Vida

58. in Industrial
    

    LAON PEOPLE 3D dental Scanner True Scan

59. in Space
    

    Space Trio For The Elderly

60. in Industrial
    

    PRO SPR Cell Analysis Equipment

Designed by sketchbooks.co.kr / sketchbook5 board skin