Communication

Auditory Experience Design of BODYFRIEND

Extra Form

Country	Korea
Year	2022
Award	WINNER
Client	BODYFRIEND Co.
Affiliation	Interaction Design laboratory of KOOKMIN University
Designer	KIECHAN NAMKUNG, WOONG LEE, SUMIN JEON, BYUNGWOO PARK, DASOM PARK
English	BODYFRIEND is a healthcare company based in Korea that produces the world's No. 1 medical chair containing medical technology. This project aims to define BODYFRIEND's new auditory identity with the brand sound and music and consistently manage users’ auditory experiences. Users and non-sound designers have actively participated in our design process whereas only sound designers had a control over typical auditory design methodology. The result of this project, brand sound and brand music, expressed not only the phenomenological image of the brand but also the potential positive image that users have.
Native	바디프랜드는 메디컬 기술이 담긴 글로벌 1위 메디컬 체어를 생산하는 한국의 헬스케어 기업이다. 본 프로젝트는 바디프랜드의 새로운 사운드 아이덴티티를 정의하고, 이를 기반으로 하는 브랜드 사운드와 브랜드 뮤직을 디자인하여 소비자의 청각 경험을 일관되게 관리하는 것을 목표로 하였다. 본 디자인 프로세스는 비사운드 디자이너와 사용자가 직접 디자인 과정에 참여하였다는 점에서, 기존의 사운드 디자이너들에게만 의존했던 이전의 청각 디자인 방법론과 확연한 차이가 있다. 프로젝트의 결과물인 브랜드 사운드와 브랜드 뮤직은 브랜드의 현상학적 이미지 뿐만 아니라 소비자들이 가지고 있는 잠재된 긍정적 이미지까지 표현하였다.
Positive Comments

1. in Industrial
   

   Minta Water Filter Integrated Kitchen Faucet

2. in Industrial
   

   AIRIO Basin Collection

3. in Communication
   

   Lotte Department Store Dongtan Branding

4. in Communication
   

   Smart Meeting Room Doorplate

5. in Industrial
   

   Biot sample collection robot medical device

6. in Space
   

   Taiyuan Longfor Tianju

7. in Space
   

   Seocho Grand Xi Skydeck

8. in Communication
   

   Map for different segments of population

9. in Communication
   

   a map for older persons

10. in Communication
    

    Expressions that Know You Better

11. in Communication
    

    FunPlus 10th anniversary gift box

12. in Space
    

    Liberte

13. in Communication
    

    Premium branded chicken TANZAWA JIGURO SYAMO

14. in Space
    

    Jenga Box

15. in Communication
    

    Auditory Experience Design of BODYFRIEND

16. in Communication
    

    Litemove Rebranding

17. in Communication
    

    hugrug

18. in Space
    

    ResoNet Pavilion I

19. in Communication
    

    NC TYPE PLAY

20. in Communication
    

    NCSOFT Welcome Kit for New Employee

21. in Communication
    

    WELCOME Typeface Design

22. in Communication
    

    Jiangmen Culture and Tourism Brand Logo

23. in Communication
    

    LVUPGG Esports Tournament Platform

24. in Industrial
    

    BI XING

25. in Industrial
    

    WEISHI

26. in Space
    

    ACESITE PARK

27. in Communication
    

    SevenDays and NightsLoveIsDaylight

28. in Industrial
    

    Going Home

29. in Space
    

    Activity Centre in Longwan Urban Village

30. in Industrial
    

    BDIC desktop lamp

31. in Industrial
    

    Ca Va Bien

32. in Industrial
    

    Floral Humidifier

33. in Communication
    

    Coloreat : Chromatology in Food coloring

34. in Industrial
    

    Multi cell

35. in Communication
    

    OROT

36. in Industrial
    

    PRESORE

37. in Industrial
    

    Nip Steamer

38. in Industrial
    

    BTRC

39. in Industrial
    

    ASAP

40. in Industrial
    

    LTO Portable Cold Brew Coffee Bottle

41. in Industrial
    

    999 Brand new Cooling Ointment

42. in Space
    

    ZHONGHAI LIWAN SHANGCHEN MARKETING CENTER

43. in Communication
    

    AI Learning Assistant ASKBOB

44. in Industrial
    

    swasher001

45. in Industrial
    

    B 815AS

46. in Space
    

    House with a garden

47. in Communication
    

    JJSSBROS Workwear

48. in Communication
    

    Banshan Boxer Brief

49. in Industrial
    

    Child safety seat for a school vehicle Ciily

50. in Space
    

    PENTAHEAL Clinic Rebranding

51. in Communication
    

    IGINA Shower Toilet Collection

52. in Space
    

    Mayfair by the sea

53. in Industrial
    

    A5

54. in Space
    

    SM Residence

55. in Space
    

    Ship79

56. in Space
    

    HONG AN LI YUAN SALES CENTER

57. in Space
    

    Pura Vida

58. in Industrial
    

    LAON PEOPLE 3D dental Scanner True Scan

59. in Space
    

    Space Trio For The Elderly

60. in Industrial
    

    PRO SPR Cell Analysis Equipment

Designed by sketchbooks.co.kr / sketchbook5 board skin