Communication

lalaif

Extra Form

Country	Korea
Year	2024
Award	WINNER
Client	ipcellonbio Corp.
Affiliation	lllayer Corp.
Designer	Yurim Park, Yurim Lee, Taeyeon Kim, Joohwang Kim, Kwangwon Kim
English	lalaif is a bio-cosmetic brand that applies medical technology penetrating the skin. With a philosophy of "Sharing good technology and making daily life better." it diverges from beauty-centric keywords in the cosmetic market to focus on "solving skin concerns." The brand's new identity, based on the concept of "Delivering dreamed(if) technology into everyday(life)." is designed. Using scale graphics and silver material to convey a scientific impression, the combination of soft gradient colors and positive messages instills a sense of anticipation for the potential future in people.
Native	라라이프(lalaif)는 피부 속을 침투하는 의학 기술을 활용해 부작용 없이 안전한 피부 제품을 만드는 바이오 코스메틱 브랜드입니다. “피부 고민을 가진 사람들에게 좋은 기술을 알리고 일상을 더 나아지게 하다”라는 철학을 기반하여, 기존의 코스메틱 시장에서 보여주는 뷰티 중심 키워드에서 벗어나 새로운 아이덴티티를 디자인했습니다. 브랜드 페르소나를 ‘건강한 방식으로 자신을 가꾸어나가고 성장하는 사람들’로 잡고 ‘꿈꾸던(if) 기술을 일상(life)으로 전달한다’라는 브랜드 컨셉을 도출했습니다. 우리는 사람들이 피부 고민을 개선하고 나아가는 미래를 꿈꿀 수 있도록 희망을 불어넣어 주고자 했습니다. 눈금 그래픽과 실버 재질은 라라이프의 과학적인 기술력과 전문성을 표현합니다. 하늘색에서 따뜻한 코랄색을 지나 블루로 변하는 그라데이션 컬러는 일상이 변화하는 과정을 차트처럼 보여줍니다. 3단계의 컬러 구간은 고민을 가지고 ‘만약에’라는 가능성을 꿈꾸는 현재의 상태(if), 라라이프를 만나며 변화하고 ‘가능성’(possibility)을 만들어가는 단계, 원하던 이상을 ‘실현’(reality)하고 한층 쾌적해진 상태를 상징합니다. 컬러는 우리가 일상에서 마주하는 다양한 색상의 하늘에서 모티브를 따왔으며 제품 라인에 따라 패키지에 다채롭게 응용이 가능합니다.
Website	lllayer.com/project/53
Positive Comments
Judging Comments	Lalaif's rebranding stands out for its innovative merge of medical technology with bio-cosmetics, moving beyond mere beauty to address skin concerns. The brand identity, symbolizing the infusion of "dreamed technology into everyday life," brilliantly uses scale graphics and silver materials for a scientific feel, while soft gradients and positive messaging inspire hope and anticipation for future possibilities.

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