Communication

Tuntex Branding

Extra Form
Country	China
Year	2023
Award	WINNER
Client	Suzhou Tuntex Fiber Carpet Co., Ltd.
Affiliation	workingimages Co., Ltd.
Designer	HsiaoPei Tori Wu, ChingMin Amber Chiu, Qingqing Iris Sun
English	Tuntex is a 55 years old carpet tile manufacturer that adhered to the environmental protection concept. We helped Tuntex build a new brand experience that clearly conveyed the brand connotation on every brand touch point, showed the brand competitive advantage and unique value proposition. The visual design of the brand follows the sustainable development concept that Tuntex adheres to, and is inspired by the recycling technology process of Tuntex products; 5 unique graphics are used to represent the 5 key steps of carpet recycling and remaking process. At the same time, block graphics echo the Tuntex identity as a carpet tile manufacturer.
Native	Tuntex东帝士是有着55年经验的高品质方块地毯制造商 , 具备对技术、研发、生产的丰厚优势。多年来，Tuntex东帝士将环保理念落实在生产和经营上，提供清洁环保的产品、开发回收利用技术，完善再生产工艺，减少碳污排放，为打造健康生态的人居环境不断努力。当前制造业正在面临重大变革，Tuntex东帝士需要迅速构建以品牌创新、产品技术创新与经营创新为核心的生产经营服务体系，实现由生产制造型转向品牌服务型的创新突破。我们协助Tuntex东帝士建构出全新的品牌体验，在每一个品牌触点上明确传达出品牌内涵, 并且展现品牌竞争优势与独一无二的价值主张。在品牌的视觉设计上遵循了Tuntex东帝士所坚持的可持续发展理念，以Tuntex东帝士产品循坏技术流程为灵感，将5个回收重制地毯的关键步骤抽象化为5个不同图形，通过不同色块的组合形成变化而统一的视觉重点元素。同时，块状的图形也与Tuntex东帝士方块地毯制造商的身份相呼应。新的品牌形象简约而创新，将环保的核心价值以视觉的方式潜移默化地传达给大众。
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