Communication

Creative packaging design of red wine

Extra Form
Country	China
Year	2024
Award	WINNER
Affiliation	Shenzhen Technology University
Designer	Ping Wu, Ting Feng, Ying Xu, Sitong Lin, Wenduan Su
English	The innovative design of the red wine labelling sticker integrating the function of carrying handles has the characteristics of using less material, multi-functionality, green and low-carbon, the bionic butterfly design form combines with the red wine and produces delicious and natural product semantics, not only does the form follow the function, but also the form follows the emotion, which has good emotional experience, and the original design image is unique among the red wines, which has the novel visual sense, excellent product display and promotional function.
Native	目的：通过对蝴蝶红酒瓶包装设计的研究，探索红酒瓶包装设计的绿色低碳之路。方法：从仿生设计形态，绿色环保材料，巧妙包装结构等角度出发，结合市场现有的红酒瓶包装产品进行设计。结论：通过手提红酒瓶包装的设计，既实现了形式追随功能和情感，又实现了绿色低碳环保的设计理念。红酒标贴融合提手功能的创新包装设计，具有用料少，多功能，绿色低碳环保的特点，仿生的蝴蝶设计形态与红酒手提包装进行结合，产生了美味和天然的产品语意，实现了形式追随功能和情感，具有非常良好的情感体验，独创的设计形象不仅在红酒当中别具一格，而且具有新颖视觉感、极佳的商品展示及促销功能。总体而言，这款红酒瓶包装设计注重简约精致、自然可持续、创意个性、传统现代结合和艺术文化交融。这些设计趋势旨在吸引消费者的注意力，提升产品的品质感和独特性，以在竞争激烈的市场中脱颖而出。
Website	dx6m6v.58u.cn/a/A0BllKl
Positive Comments
Judging Comments	The innovative red wine label with a built-in handle has earned acclaim for its sustainable, multifunctional design, and unique bionic butterfly appearance. This design stands out for enhancing both functionality and emotional connection, offering a distinctive visual and promotional edge in the wine market.