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PENTAHEAL Clinic Rebranding

Extra Form

Country	Korea
Year	2022
Award	WINNER
Client	Peridot Corp.
Affiliation	EIDETIC
Designer	Olivia Shin, Rona Shin
English	Every letter, except 'P, T, H', has a unique serif that expresses Pentaheal’s global medical vision. For symbol mark, 'P, T, H’ abbreviated new symbol has been integrated with the universal medical symbol 'cross'. The axis of the symbol mark is extended in both directions, to be used on various shapes and sizes of the brand application items. Each line sprawling from the 'Cross(+)' shape represents the core value of #pioneering #leading #central #trust; and it differentiates Pentaheal as a set of medical practices that goes beyond treating people to providing people exuberant lives.
Native	의료 서비스를 상징하는 Medical symbol ‘Cross (+)’에서 착안하여 가로축과 세로축의 확장성을 모티브로 심볼마크를 디자인하였습니다. Pentaheal의 알파벳 ‘P, T, H’를 활용하여 Cross(+) 형태를 연상할 수 있도록 조합하였습니다. P와 T를 유기적으로 연결하였고 H를 심볼 아래 쪽에 배치함으로써 견고하고 단단한 모양의 심볼마크가 설계되었습니다. '십자(+)'자 형태에서 뻗어나온 선은 펜타힐 클리닉의 서비스 영역이 다양한 분야로 확장될 수 있음을 나타냅니다. 심볼마크의 가로, 세로축을 적극 활용하여 'Cross(+)'의 확장성을 시각적으로 강조하였으며 심볼마크의 확장은 인쇄물, 유니폼, 병원 사이니지, 소셜 디자인을 이어주는 형태로 일관된 브랜드 아이덴티티를 구축하고 있습니다. ‘Cross(+)’ 형태에서 확장되어 뻗어가는 각각의 라인은 #pioneering #leading #central #trust의 핵심가치를 나타내며, 이는 펜타힐이 병원을 넘어 사람들에게 활기 넘치는 삶을 제공하는 새로운 의학이라는 차별성을 강조합니다.
Positive Comments

1. in Industrial
   

   MAKE IT CLEAN

2. in Industrial
   

   FoldWave

3. in Industrial
   

   JEISYS MEDICAL LINEARZ

4. in Industrial
   

   Running badger electric go kart

5. in Industrial
   

   KAN

6. in Industrial
   

   One piece anti theft backpack

7. in Industrial
   

   DuoSTiX Hand Shower

8. in Industrial
   

   Wild wild child Fragrance Collection

9. in Industrial
   

   Exlicon Multi shape design tool

10. in Industrial
    

    Raresee The Eclipse

11. in Industrial
    

    Plani

12. in Industrial
    

    Seal Built with Native Soil

13. in Industrial
    

    Carry On

14. in Industrial
    

    Hypergrowth Onboarding Kit

15. in Industrial
    

    cocoda chair

16. in Industrial
    

    Ecological friendly multifunctional felt bag

17. in Industrial
    

    HeatConductive Smart Textiles CrossOver Scarf

18. in Industrial
    

    COS Conveyer

19. in Industrial
    

    A fast applied airbag fixing bandage

20. in Industrial
    

    TenKi Spliced magnetic suction toys

21. in Industrial
    

    MODULE collection DEESAWAT x SCG x JJD KMUTT

22. in Industrial
    

    Double Sided Chair

23. in Industrial
    

    Modular Screening Clinic for COVID19

24. in Industrial
    

    NBCQ Sound beach camping lamp

25. in Industrial
    

    The Sound of Length

26. in Industrial
    

    Degradable flowerpots without transplantation

27. in Industrial
    

    STRIX

28. in Industrial
    

    Highland

29. in Industrial
    

    Smart bedside lamp

30. in Industrial
    

    Antige Micro needles Therapy System

31. in Industrial
    

    Loven Collection

32. in Industrial
    

    UNION MEDICAL UNIPICO

33. in Industrial
    

    ACE MEDICAL Medical Humidifier AHC Series

34. in Industrial
    

    Single RF needle

35. in Industrial
    

    TRIFIT

36. in Industrial
    

    Smart Posture Measurement BAREUM series

37. in Industrial
    

    ENT Medical Chair System

38. in Industrial
    

    STEADFAST Coffee Brewer

39. in Industrial
    

    yokun Olfactory Training System

40. in Industrial
    

    PANCOM Hope thermometer campaign branding

41. in Industrial
    

    Listener

42. in Industrial
    

    sos balloon

43. in Industrial
    

    FUN TO barbecue integrated box

44. in Industrial
    

    Aunion Objet Multi Plug

45. in Industrial
    

    Transper

46. in Industrial
    

    Cozy Time

47. in Industrial
    

    In Outside

48. in Industrial
    

    nabos Modernly reinterpreted Soban series

49. in Industrial
    

    Emergency Staircase

50. in Industrial
    

    Occhiali Da Sole Pin

51. in Industrial
    

    ACCOMPANY

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