Communication

Packing for CHJ Jewellery products

Extra Form

Country	China
Year	2023
Award	WINNER
Affiliation	CHJ Jewellery
Designer	TANG Haiqing, CHEN Danyuan, LIN Yunzhe
English	The packing design is inspired by the structure of the Official Leather Case (guanpixiang, also known as Hundred Treasures Case) that women in the past used to store pearls and jewels. Also integrated into the design is the traditional jujube-flower brocade pattern in filigree inlaying, a jewelry technique that is one of China’s intangible cultural heritages. The merging of the two into the design makes it a jewelry packing creation with oriental charms and imaginations.
Native	包装外形以古代女子用于装载金银首饰的官皮箱（又名百宝箱）为结构灵感。设计结合中国非物质文化遗产珠宝工艺——花丝镶嵌中传统枣花锦纹样，二者融合在包装设计中，使其成为一件具有东方哲思意味的首饰包装作品。“香韵金缕篆，珠入宝妆奁。”梳妆台与首饰盒古语中统称为妆奁；“妆”即指代悦己而容，“奁”即为精巧器具之名。包装整体外观采用裸色作为主色。裸色是未经修饰，最贴近肌肤的颜色，是无性别，无边界，不被定义的从容姿态，是独立女性对本我的珍视与追求。循环往复的圆纹，源自花丝镶嵌中的传统纹样枣花纹，据古代妆奁中官皮箱的四方外形，以现代的表达重述箱体，我们许以东方妆奁之名，体现品牌以传承为核、以匠心为壤，以时光作渡，感知古老东方之息与女性主义的共振，终琢玉成珠，妙臻化境，成就当代女性之美。
Positive Comments

1. in Industrial
   

   MAKE IT CLEAN

2. in Industrial
   

   FoldWave

3. in Industrial
   

   JEISYS MEDICAL LINEARZ

4. in Industrial
   

   Running badger electric go kart

5. in Industrial
   

   KAN

6. in Industrial
   

   One piece anti theft backpack

7. in Industrial
   

   DuoSTiX Hand Shower

8. in Industrial
   

   Wild wild child Fragrance Collection

9. in Industrial
   

   Exlicon Multi shape design tool

10. in Industrial
    

    Raresee The Eclipse

11. in Industrial
    

    Plani

12. in Industrial
    

    Seal Built with Native Soil

13. in Industrial
    

    Carry On

14. in Industrial
    

    Hypergrowth Onboarding Kit

15. in Industrial
    

    cocoda chair

16. in Industrial
    

    Ecological friendly multifunctional felt bag

17. in Industrial
    

    HeatConductive Smart Textiles CrossOver Scarf

18. in Industrial
    

    COS Conveyer

19. in Industrial
    

    A fast applied airbag fixing bandage

20. in Industrial
    

    TenKi Spliced magnetic suction toys

21. in Industrial
    

    MODULE collection DEESAWAT x SCG x JJD KMUTT

22. in Industrial
    

    Double Sided Chair

23. in Industrial
    

    Modular Screening Clinic for COVID19

24. in Industrial
    

    NBCQ Sound beach camping lamp

25. in Industrial
    

    The Sound of Length

26. in Industrial
    

    Degradable flowerpots without transplantation

27. in Industrial
    

    STRIX

28. in Industrial
    

    Highland

29. in Industrial
    

    Smart bedside lamp

30. in Industrial
    

    Antige Micro needles Therapy System

31. in Industrial
    

    Loven Collection

32. in Industrial
    

    UNION MEDICAL UNIPICO

33. in Industrial
    

    ACE MEDICAL Medical Humidifier AHC Series

34. in Industrial
    

    Single RF needle

35. in Industrial
    

    TRIFIT

36. in Industrial
    

    Smart Posture Measurement BAREUM series

37. in Industrial
    

    ENT Medical Chair System

38. in Industrial
    

    STEADFAST Coffee Brewer

39. in Industrial
    

    yokun Olfactory Training System

40. in Industrial
    

    PANCOM Hope thermometer campaign branding

41. in Industrial
    

    Listener

42. in Industrial
    

    sos balloon

43. in Industrial
    

    FUN TO barbecue integrated box

44. in Industrial
    

    Aunion Objet Multi Plug

45. in Industrial
    

    Transper

46. in Industrial
    

    Cozy Time

47. in Industrial
    

    In Outside

48. in Industrial
    

    nabos Modernly reinterpreted Soban series

49. in Industrial
    

    Emergency Staircase

50. in Industrial
    

    Occhiali Da Sole Pin

51. in Industrial
    

    ACCOMPANY

Designed by sketchbooks.co.kr / sketchbook5 board skin