Communication

SHIFTDOOR RESIDENCE Brand Identity

Extra Form

Country	Korea
Year	2023
Award	WINNER
Client	SHIFTDOOR RESIDENCE
Affiliation	PEACE N PLENTY
Designer	LEE DAL RAE, LEE MIN DEUR LE, HAN DA WOON
English	SHIFTDOOR, which means ‘the door shifted’, is a comfortable and convenient place. SHIFTDOOR offers smart and reasonable service with convenience, affordable price, and high satisfaction For the 2030 digital nomads. We designed the symbol of SHIFTDOOR using the symbols of a blueprint. ’S’ represents the shape of the wall that connects spaces, and ‘D’ symbolizes a conjunction of two symbols for a single swing door that connection of spaces. SHIFTDOOR uses a concise and intuitive message in the copywriting and content to convey the brand identity and uses light and rounded typography and a light color to deliver a casual and sophisticated mood.
Native	시프트도어는 ‘문을 옮기다’라는 의미로 내 공간을 그대로 옮긴 듯이 편안하고 편리한 레지던스입니다. 시프트도어는 어디에서든 일할 수 있으며 여행과 일상이 공존하는 것이 익숙한 2030 디지털노마드 세대를 타겟으로 불필요한 고민을 줄이고 빠르고 편리하게, 저렴하면서도 높은 만족감을 줄 수 있는 스마트하고 합리적인 서비스를 제공합니다. 시프트도어의 심볼은 공간을 옮긴다는 브랜드의 의미를 전달하기 위해 건축 도면에서 활용되는 기호들을 활용하여 디자인 했습니다. 스마트하고 합리적이고 생활과 가까운 브랜드의 아이덴티티를 전달하기 위해 디자인과 카피라이팅, 컨텐츠 전반에 있어 장식적이고 부가적인 요소를 배제하고 간결하고 직관적인 메세지를 사용합니다. 또한 경쾌한 분위기의 컬러 배색, 무겁지 않은 타이포그래피 등을 사용해 2030세대가 공감할 수 있는 캐주얼하면서도 세련된 무드를 전달합니다.
Positive Comments

1. in Industrial
   

   MAKE IT CLEAN

2. in Industrial
   

   FoldWave

3. in Industrial
   

   JEISYS MEDICAL LINEARZ

4. in Industrial
   

   Running badger electric go kart

5. in Industrial
   

   KAN

6. in Industrial
   

   One piece anti theft backpack

7. in Industrial
   

   DuoSTiX Hand Shower

8. in Industrial
   

   Wild wild child Fragrance Collection

9. in Industrial
   

   Exlicon Multi shape design tool

10. in Industrial
    

    Raresee The Eclipse

11. in Industrial
    

    Plani

12. in Industrial
    

    Seal Built with Native Soil

13. in Industrial
    

    Carry On

14. in Industrial
    

    Hypergrowth Onboarding Kit

15. in Industrial
    

    cocoda chair

16. in Industrial
    

    Ecological friendly multifunctional felt bag

17. in Industrial
    

    HeatConductive Smart Textiles CrossOver Scarf

18. in Industrial
    

    COS Conveyer

19. in Industrial
    

    A fast applied airbag fixing bandage

20. in Industrial
    

    TenKi Spliced magnetic suction toys

21. in Industrial
    

    MODULE collection DEESAWAT x SCG x JJD KMUTT

22. in Industrial
    

    Double Sided Chair

23. in Industrial
    

    Modular Screening Clinic for COVID19

24. in Industrial
    

    NBCQ Sound beach camping lamp

25. in Industrial
    

    The Sound of Length

26. in Industrial
    

    Degradable flowerpots without transplantation

27. in Industrial
    

    STRIX

28. in Industrial
    

    Highland

29. in Industrial
    

    Smart bedside lamp

30. in Industrial
    

    Antige Micro needles Therapy System

31. in Industrial
    

    Loven Collection

32. in Industrial
    

    UNION MEDICAL UNIPICO

33. in Industrial
    

    ACE MEDICAL Medical Humidifier AHC Series

34. in Industrial
    

    Single RF needle

35. in Industrial
    

    TRIFIT

36. in Industrial
    

    Smart Posture Measurement BAREUM series

37. in Industrial
    

    ENT Medical Chair System

38. in Industrial
    

    STEADFAST Coffee Brewer

39. in Industrial
    

    yokun Olfactory Training System

40. in Industrial
    

    PANCOM Hope thermometer campaign branding

41. in Industrial
    

    Listener

42. in Industrial
    

    sos balloon

43. in Industrial
    

    FUN TO barbecue integrated box

44. in Industrial
    

    Aunion Objet Multi Plug

45. in Industrial
    

    Transper

46. in Industrial
    

    Cozy Time

47. in Industrial
    

    In Outside

48. in Industrial
    

    nabos Modernly reinterpreted Soban series

49. in Industrial
    

    Emergency Staircase

50. in Industrial
    

    Occhiali Da Sole Pin

51. in Industrial
    

    ACCOMPANY

Designed by sketchbooks.co.kr / sketchbook5 board skin