Communication

Sauce Expert

Extra Form

Country	Chinese Taipei
Year	2023
Award	WINNER
Client	Sauce Co., Ltd.
Affiliation	IDEAMAX DIGITAL VISUAL DESIGN Co., Ltd.
Designer	HUNG JUI CHUN AND LIN CHUN CHANG
English	Sauce expert has a box design that mimics a yeast producing plate, which depicts the fermentation craftsmanship SauceCo takes pride in. The precious fermenting skill is framed and made into the box for our Organic Soy Sauce Gift Set. Stories of soy sauce making from its origin in the soil to the dining tables are told. Bottles are wrapped in paper to accent soy sauce’s high value and to create distinction. By giving a new-generation cultural style to conventional skills, traditional seasoning is turned into exquisite gifts for all occasions, creating marketing innovation.
Native	味榮在豐原耕耘七十餘年，以「關懷人文」、「友善土地」、「美味食物」為三大理念不斷以在地好食材研製在地美味醬料。昔日純樸農業社會的簡單年代，至今繁忙得現代社會，總是能為家人帶來餐桌上簡單美味、幸福的醬菜料理。而味榮承襲日據時期創始人的職人精神，在釀造醬油時採用在地圳水與米製成米麴，並藉由老師傅的古法工藝研製，透過手工製麴陶缸日曝熟成180天，發揮國產黑豆天然食材與本家釀造的自然香味與甘醇風味，成就美味無負擔的無添加黑豆醬油。 因此，我們將職人、天然、手作之意象推出「醬職人黑豆蔭油系列禮盒」。禮盒主視覺以樸實的版畫風格，將蔭油製程視覺化，呈現釀造古法的手感與文化。再以麴盤作為禮盒盒型開發基礎，闡述味榮引以為傲的釀造工藝。並將這份珍貴的釀造工藝裱框為畫，訴說蔭油從土地到餐桌的故事。瓶身則採用紙張包裹，襯托蔭油的高價值、創造差異性，更以禮盒外觀視覺作呼應。藉由該禮盒上的插畫將傳統工藝轉化為新世代的文創風格，更透過設計讓傳統、家常的調味料成為年節餽贈的精緻伴手禮，以造行銷新話題。
Positive Comments

1. in Industrial
   

   MAKE IT CLEAN

2. in Industrial
   

   FoldWave

3. in Industrial
   

   JEISYS MEDICAL LINEARZ

4. in Industrial
   

   Running badger electric go kart

5. in Industrial
   

   KAN

6. in Industrial
   

   One piece anti theft backpack

7. in Industrial
   

   DuoSTiX Hand Shower

8. in Industrial
   

   Wild wild child Fragrance Collection

9. in Industrial
   

   Exlicon Multi shape design tool

10. in Industrial
    

    Raresee The Eclipse

11. in Industrial
    

    Plani

12. in Industrial
    

    Seal Built with Native Soil

13. in Industrial
    

    Carry On

14. in Industrial
    

    Hypergrowth Onboarding Kit

15. in Industrial
    

    cocoda chair

16. in Industrial
    

    Ecological friendly multifunctional felt bag

17. in Industrial
    

    HeatConductive Smart Textiles CrossOver Scarf

18. in Industrial
    

    COS Conveyer

19. in Industrial
    

    A fast applied airbag fixing bandage

20. in Industrial
    

    TenKi Spliced magnetic suction toys

21. in Industrial
    

    MODULE collection DEESAWAT x SCG x JJD KMUTT

22. in Industrial
    

    Double Sided Chair

23. in Industrial
    

    Modular Screening Clinic for COVID19

24. in Industrial
    

    NBCQ Sound beach camping lamp

25. in Industrial
    

    The Sound of Length

26. in Industrial
    

    Degradable flowerpots without transplantation

27. in Industrial
    

    STRIX

28. in Industrial
    

    Highland

29. in Industrial
    

    Smart bedside lamp

30. in Industrial
    

    Antige Micro needles Therapy System

31. in Industrial
    

    Loven Collection

32. in Industrial
    

    UNION MEDICAL UNIPICO

33. in Industrial
    

    ACE MEDICAL Medical Humidifier AHC Series

34. in Industrial
    

    Single RF needle

35. in Industrial
    

    TRIFIT

36. in Industrial
    

    Smart Posture Measurement BAREUM series

37. in Industrial
    

    ENT Medical Chair System

38. in Industrial
    

    STEADFAST Coffee Brewer

39. in Industrial
    

    yokun Olfactory Training System

40. in Industrial
    

    PANCOM Hope thermometer campaign branding

41. in Industrial
    

    Listener

42. in Industrial
    

    sos balloon

43. in Industrial
    

    FUN TO barbecue integrated box

44. in Industrial
    

    Aunion Objet Multi Plug

45. in Industrial
    

    Transper

46. in Industrial
    

    Cozy Time

47. in Industrial
    

    In Outside

48. in Industrial
    

    nabos Modernly reinterpreted Soban series

49. in Industrial
    

    Emergency Staircase

50. in Industrial
    

    Occhiali Da Sole Pin

51. in Industrial
    

    ACCOMPANY

Designed by sketchbooks.co.kr / sketchbook5 board skin