Communication

Sauce Expert

Extra Form

Country	Chinese Taipei
Year	2023
Award	WINNER
Client	Sauce Co., Ltd.
Affiliation	IDEAMAX DIGITAL VISUAL DESIGN Co., Ltd.
Designer	HUNG JUI CHUN AND LIN CHUN CHANG
English	Sauce expert has a box design that mimics a yeast producing plate, which depicts the fermentation craftsmanship SauceCo takes pride in. The precious fermenting skill is framed and made into the box for our Organic Soy Sauce Gift Set. Stories of soy sauce making from its origin in the soil to the dining tables are told. Bottles are wrapped in paper to accent soy sauce’s high value and to create distinction. By giving a new-generation cultural style to conventional skills, traditional seasoning is turned into exquisite gifts for all occasions, creating marketing innovation.
Native	味榮在豐原耕耘七十餘年，以「關懷人文」、「友善土地」、「美味食物」為三大理念不斷以在地好食材研製在地美味醬料。昔日純樸農業社會的簡單年代，至今繁忙得現代社會，總是能為家人帶來餐桌上簡單美味、幸福的醬菜料理。而味榮承襲日據時期創始人的職人精神，在釀造醬油時採用在地圳水與米製成米麴，並藉由老師傅的古法工藝研製，透過手工製麴陶缸日曝熟成180天，發揮國產黑豆天然食材與本家釀造的自然香味與甘醇風味，成就美味無負擔的無添加黑豆醬油。 因此，我們將職人、天然、手作之意象推出「醬職人黑豆蔭油系列禮盒」。禮盒主視覺以樸實的版畫風格，將蔭油製程視覺化，呈現釀造古法的手感與文化。再以麴盤作為禮盒盒型開發基礎，闡述味榮引以為傲的釀造工藝。並將這份珍貴的釀造工藝裱框為畫，訴說蔭油從土地到餐桌的故事。瓶身則採用紙張包裹，襯托蔭油的高價值、創造差異性，更以禮盒外觀視覺作呼應。藉由該禮盒上的插畫將傳統工藝轉化為新世代的文創風格，更透過設計讓傳統、家常的調味料成為年節餽贈的精緻伴手禮，以造行銷新話題。
Positive Comments

1. in Communication
   

   Sauce Expert

2. in Communication
   

   Project Echo

3. in Space
   

   Space 5 point 7

4. in Space
   

   bibu pet store

5. in Communication
   

   Zaishengdao Rice Packaging Design

6. in Industrial
   

   Plani

7. in Communication
   

   Butak Care app services for care workers

8. in Industrial
   

   Seal Built with Native Soil

9. in Communication
   

   Prejudice

10. in Industrial
    

    Carry On

11. in Communication
    

    Origami Amenities

12. in Communication
    

    History and Legend of Gangneung

13. in Industrial
    

    Hypergrowth Onboarding Kit

14. in Communication
    

    Concept ARC Dual Flush Valve

15. in Space
    

    Mist Garden

16. in Space
    

    H Wave Wall

17. in Industrial
    

    cocoda chair

18. in Space
    

    Quanzhou Experimental Middle School

19. in Communication
    

    Midea Industrial City smart operation of IOC

20. in Space
    

    IOC of Jingzhou factory

21. in Space
    

    Boundless Boundaries

22. in Communication
    

    MY CHOICE Visual Branding

23. in Communication
    

    SHIFTDOOR RESIDENCE Brand Identity

24. in Communication
    

    TL BRAND DAY in NC PARK

25. in Communication
    

    NCSOFT Leaders Kit

26. in Communication
    

    Welcome FG Seasons Greetings Pack

27. in Space
    

    Ribbon House

28. in Space
    

    Mancave

29. in Industrial
    

    Ecological friendly multifunctional felt bag

30. in Communication
    

    Matsu HandPulled Noodle Brand Design

31. in Communication
    

    TOLOKAH Brand Design

32. in Communication
    

    Tuntex Branding

33. in Space
    

    Chengdu MINI Showroom Complex

34. in Space
    

    Bamboo House

35. in Space
    

    Birch Forest

36. in Space
    

    Stream Office

37. in Communication
    

    Smart Home Network Wall Pad HDHN4000

38. in Communication
    

    Sunforest

39. in Communication
    

    XIJIAJIA An AI Digital Human

40. in Communication
    

    Breeze White

41. in Communication
    

    AIOT Smart Park Integrated System

42. in Communication
    

    4paradigm Sage HyperCycle CESS

43. in Industrial
    

    HeatConductive Smart Textiles CrossOver Scarf

44. in Space
    

    My Boundary

45. in Communication
    

    60 year memories of WAN CHUAN HSING

46. in Communication
    

    Smart Home Solution System HDHN 4000SET

47. in Space
    

    Daotianyi Moutain Hotel

48. in Space
    

    House in Niigata

49. in Communication
    

    DNAKE Sapphire Series

50. in Space
    

    DNAKE Smart Central Control Screen Knob

51. in Space
    

    Maguro

52. in Space
    

    RENOVATION OF OLD WAREHOUSE ON THE NORTH BUND

53. in Space
    

    BTS

54. in Communication
    

    EYEV

55. in Communication
    

    Ridiculous Car Crashing New Media Art

56. in Communication
    

    THE WEE THINGS

57. in Communication
    

    Hand in hand family fruit

58. in Communication
    

    HWARANG

59. in Industrial
    

    COS Conveyer

60. in Industrial
    

    A fast applied airbag fixing bandage

Designed by sketchbooks.co.kr / sketchbook5 board skin