Communication

Zaishengdao Rice Packaging Design

Extra Form

Country	China
Year	2023
Award	WINNER
Affiliation	Qichao An
Designer	Qichao An
English	The works show the simple and high-quality characteristics of zaishengdao rice, and express the longing of farmers for life in simple and straightforward artistic language. The outer box combines the rice element with the brand name, and the inner box uses the form of prints to show the scene of farmers working.
Native	再生稻农家米包装设计展现了再生稻质朴、品质的农家米特性，以朴素直白的艺术语言，表达农家人对生活的向往。外盒将大米元素与品牌名相融合，内盒运用版画的形式，展现了农家人劳作的景象，整体设计朴素自然，又兼顾艺术美感。牛皮纸的运用，增加了作品的人文气息，同时又表明了环保的理念。外盒正面的大米元素包括了稻米生长的自然景象，有田地、阳光、雨水等。通过这些元素的排列应用，形成了一幅田间丰收的抽象画卷，产品名的设计采用毛笔书法字体，体现了传统东方韵味和质感。由稻穗组成的花环外型，构成视觉聚焦，通过颜色的变换，增强视觉冲击力。整个包装设计色调选用与土地相关的棕色，以及代表丰收、阳光的橙色、金色，带给人们自然、清新、朴素的设计观感。
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