Communication

YNL Design CI Renewal

Extra Form

Country	Korea
Year	2023
Award	WINNER
Affiliation	YNL Design
Designer	Yoona Lee, Heejae Choi, Sohee Kim
English	YNL Design is an award-winning brand design company that provides comprehensive and creative solutions for companies. YNL’s CI renewal project focused on communicating the expertise and sincerity of YNL Design, which provides a successful branding experience based on the slogan of 'We build brands that truly connect.' We developed a symbol reflecting YNL's way of defining the brand's unique values and discovering new possibilities. YNL's iconic corporate identity conveys the expertise and sincerity of the brand design company that realizes the brand keywords: IMAGINE, BUILD, and CONNECT, with fertile imagination and original perspective.
Native	어워드 위닝 브랜드 디자인 전문 회사 YNL Design은 기획자와 디자이너팀의 전문적인 프로세스를 통해 통합적 크리에이티브 솔루션을 제공합니다. YNL의 CI 리뉴얼 프로젝트는 ‘WE BUILD BRANDS THAT TRULY CONNECT’라는 슬로건을 기반으로 다양한 클라이언트에게 성공적인 브랜딩 경험을 선사하는 YNL Design의 전문성과 진정성을 전달하는 것에 중점을 두었습니다. 새로운 CI는 YNL이 브랜드를 대하는 태도와 가치관을 반영하였습니다. 단순히 화려하고 아름다운 디자인이 아니라 브랜드 고유의 가치를 정의하고 새로운 가능성을 발견한다는 의미를 반영하여 네거티브 스페이스에 Y가 표현된 심볼의 개발하였습니다. 견고하고 균형감 있는 심볼의 형태는 눈에 보이지 않는 무형의 브랜드 가치를 정제된 브랜드 이미지로 만들어 내는 YNL Design의 브랜드 에센스를 표현합니다. 웹사이트는 체계적인 GRID SYSTEM을 기반으로 절제되고, 정돈되어 YNL Design의 태도와 가치관을 미니멀하고 모던하게 표현하여, YNL Design만의 브랜드 정체성을 구축합니다. 블랙 컬러와 그레이 컬러를 컨텐츠 메인컬러로 사용하여 전문적인 이미지를 부각시키고, 네온 컬러를 포인트 컬러로 활용하여 개성과 상상력을 갖춘 브랜드 전문회사로 나타냅니다.
Website	www.ynldesign.com
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