Communication

BE BETTER Packaging for the Earth in 2050

Extra Form

Country	Korea
Year	2023
Award	WINNER
Client	BETTER MONDAY Co., Ltd.
Affiliation	be Better
Designer	JANG WON YOUNG, KIM KI YOUNG, HA DAE HAN, YANG JUN HO, KIM MIN CHEOL
English	Lately, a significant increase in global greenhouse gas emissions presents one of the world’s most pressing challenges in climate change. The side of BEBETTER package uses the photograph of a magnificent variety of endangered plant species to derive attention to protection alongside the use of green paper, a guideline for the disposal of products and packages, and the design to inspire changes in awareness and consumption regarding the protection of the environment. Better earth in 2050 truly requires a coalition of people around the world, who love and practice environmental preservation.
Native	최근 전 세계는 지속적으로 배출되고 증가되는 온실가스로 인해 기후 문제가 발생하고 있으며 국제 사회에서는 기후 문제의 심각성을 인식하고 문제 해결을 위해 선진국과 개도국이 모두 참여하는 파리협정을 채택, 2050 탄소중립의 약속을 이행하기 위해 노력하고 있습니다. be Better 브랜드는 BETTER MONDAY기업의 ESG 경영 실천을 위한 사내 벤처 프로젝트 브랜드로, 미래를 생각한 제품을 판매 유통하며 환경보존에 대한 인식을 기본 바탕으로 프로젝트를 진행합니다. 그 이유는 새로운 것을 만들고 창의적 활동을 하는 디자이너가 인류와 자연이 공생할 수 있는 사회적 가치를 이해하고, 책임 의식을 가진 채 디자인한다면 탄소 중립의 연도인 2050년 지구의 모습은 분명 아름다울 것이라는 믿음 때문입니다. be Better의 패키지는 아름다운 멸종 위기 식물의 사진을 측면에 삽입하여 관심과 보호를 유도했으며, 친환경 종이의 사용, 제품과 패키지의 폐기방법 안내, 많은 사람들이 환경보호에 대한 인식 변화 및 소비의 변화를 이끌어 내도록 디자인 되었습니다. 2050년의 아름다운 지구의 모습은 전세계인들의 화합과 환경 보존을 위한 사랑과 실천이 있어야 가능합니다. 비베러 디자인은 그 탄소 중립의 발걸음을 함께 합니다.
Website	bebetter2050.com
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