Communication

invitros

Extra Form

Country	Korea
Year	2024
Award	WINNER
Client	invitros Co.
Affiliation	lllayer Corp.
Designer	Yurim Lee, Joohwang Kim, Kwangwon Kim, Yurim Park, Taeyeon Kim
English	Developed the unified corporate identity for 'invitros,' a leader in in vitro diagnostic medical devices. Established core values to drive design principles and an effective system. Through new C.I development, aimed to provide early diagnostics, fostering transformative change and innovation for a safer, healthier world. Infused company values into our identity through symbolic messages, ensuring a distinctive, consistent experience at every interaction point for those encountering invitros.
Native	체외진단의료기기 제조 기업 ‘인비트로스(invitros)’의 통합 기업 아이덴티티를 디자인했습니다. 인비트로스는 뛰어난 원천기술과 우수한 R&D 자산을 기반으로 빠르게 변화하는 기술을 받아들이며 신속하게 대응하는 태도를 갖추고 있습니다. 핵심가치인 Innovative, Active, Passion 을 반영한 새로운 C.I 개발을 통해 조기진단을 제공하여 인류의 더 안전하고 건강한 삶을 향한 변화와 혁신을 이끌어가는 기업의 이미지를 구축하고자 했습니다. 디자인 표현원칙 Futuristic, Changeable, Expandable 을 중심으로 효과적인 디자인 시스템을 수립했습니다. invitros의 철자 ‘v’에 기업 속성과 진단의 의미를 담아 확인하는 화살표 형태의 체크 표시를 상징적인 심볼로 표현하였고, 심볼에서 확장해 뻗어나가는 그래픽 모티프를 통해 빠르게 변화하는 기술을 받아들여 미래로 나아가는 열정적인 움직임을 나타냈습니다. 이러한 형태들이 Violet&Navy 컬러의 조합으로 완성되어 젊고 미래적인 톤앤매너를 형성합니다. 기업이 가져가고자 하는 가치를 함축적 메시지로 아이덴티티에 녹여내며, 인비트로스를 접하는 이들이 모든 접점에서 차별화되고 일관된 아이덴티티를 경험할 수 있도록 합니다.
Website	lllayer.com/project/70
Positive Comments
Judging Comments	The corporate identity development for 'invitros' garnered high praise for its coherent integration of the company's core values and vision of pioneering change in the in vitro diagnostic medical device industry. The strategic C.I development was lauded for its focus on early diagnostics and innovation, aiming to contribute to a safer and healthier world. The infusion of company values into the identity through symbolic messaging was recognized for ensuring a distinctive and consistent brand experience, significantly enhancing visibility and impact at every interaction point with 'invitros'.

1. in Communication
   

   Intelligent Water Resources Dispatch System

2. in Communication
   

   4Paradigm Sage AIOS Packaging Design

3. in Communication
   

   NC PLAY PROJECT

4. in Communication
   

   ScienceCom

5. in Communication
   

   SAIO

6. in Communication
   

   Welcome Digital Bank Visual Identity

7. in Communication
   

   Care Together Happy Together Visual branding

8. in Communication
   

   Manna corporate identity design

9. in Communication
   

   Pingtan Book House

10. in Communication
    

    Korean Medicine Blooms

11. in Communication
    

    Re Braille

12. in Communication
    

    4Paradigm Pandemic Prediction System Design

13. in Communication
    

    UNAJIRO VI

14. in Communication
    

    Graphic design for Gwangju city commemoration

15. in Communication
    

    The Worldly book design

16. in Communication
    

    Bexei The Wandering Earth

17. in Communication
    

    Garden Salt

18. in Communication
    

    SFOC Visual Identity

19. in Communication
    

    Jeonnam Dragons Football Club Rebranding

20. in Communication
    

    Law Greening Workshop

21. in Communication
    

    Happy X Day

22. in Communication
    

    Care U Most

23. in Communication
    

    2022 Graduation exhibition GROW GLOW

24. in Communication
    

    Bubble Bomb

25. in Communication
    

    Energy Utopia

26. in Communication
    

    WALRUS PUMP Brand Design

27. in Communication
    

    Newing

28. in Communication
    

    The Song rhythm of Dongqian Lake

29. in Communication
    

    SHIN KONG Bank Light Evolution

30. in Communication
    

    ROKAF Typeface

31. in Communication
    

    THE PENTHOUSE Visual Branding

32. in Communication
    

    BE BETTER Packaging for the Earth in 2050

33. in Communication
    

    TAIWAN LANTERN FESTIVAL IN KAOHSIUNG

34. in Communication
    

    YNL Design CI Renewal

35. in Communication
    

    Sauce Expert

36. in Communication
    

    Project Echo

37. in Communication
    

    Zaishengdao Rice Packaging Design

38. in Communication
    

    Butak Care app services for care workers

39. in Communication
    

    Prejudice

40. in Communication
    

    Origami Amenities

41. in Communication
    

    History and Legend of Gangneung

42. in Communication
    

    Concept ARC Dual Flush Valve

43. in Communication
    

    Midea Industrial City smart operation of IOC

44. in Communication
    

    MY CHOICE Visual Branding

45. in Communication
    

    SHIFTDOOR RESIDENCE Brand Identity

46. in Communication
    

    TL BRAND DAY in NC PARK

47. in Communication
    

    NCSOFT Leaders Kit

48. in Communication
    

    Welcome FG Seasons Greetings Pack

49. in Communication
    

    Matsu HandPulled Noodle Brand Design

50. in Communication
    

    TOLOKAH Brand Design

51. in Communication
    

    Tuntex Branding

52. in Communication
    

    Smart Home Network Wall Pad HDHN4000

53. in Communication
    

    Sunforest

54. in Communication
    

    XIJIAJIA An AI Digital Human

55. in Communication
    

    Breeze White

56. in Communication
    

    AIOT Smart Park Integrated System

57. in Communication
    

    4paradigm Sage HyperCycle CESS

58. in Communication
    

    60 year memories of WAN CHUAN HSING

59. in Communication
    

    Smart Home Solution System HDHN 4000SET

60. in Communication
    

    DNAKE Sapphire Series

Designed by sketchbooks.co.kr / sketchbook5 board skin