Country | Korea |
---|---|
Year | 2024 |
Award | WINNER |
Client | Xitst Corp. |
Affiliation | Design Astrein and Xitst Corp. |
Designer | Doeun Kang, Sungho Kim |
English | Recently, many people are threatened by various stresses due to social problems, issues, and pandemics occurring around the world. Because of this, not only young people but also the elderly are feeling mental depression, anxiety, and suicidal thoughts, and are looking for a helping hand to solve their fundamental problems. In response, this branding project aims to develop a brand that users can trust and trust with the aim of solving sustainable problems through artificial intelligence AI and contents provided by experts. |
Native | 최근 전세계적으로 일어나고 있는 사회적문제와 이슈, 팬데믹 등으로 인하여 많은 사람들이 다양한 스트레스들로부터 위협 받고 있습니다. 때문에 청년들 뿐만 아니라 노인에 이르기까지 정신적인 우울과 불안, 자살충동을 느끼고 있으며 자신의 근본적인 문제 해결을 위해 도움의 손길을 찾고 있습니다. 이에 본 브랜딩 프로젝트는 인공지능AI와 전문가가 제공하는 콘텐츠를 통해 지속가능한 문제해결을 목표로 이용자들이 신뢰할 수 있고 믿을 수 있는 브랜드를 개발하고자 합니다. 그리고 더 나아가 단발성의 브랜드로고 제작이 아닌 기업의 방향성과 본질적인 철학과 가치 등을 정립하여 지속가능한 글로벌 브랜드를 만드는 것에 초점을 두고 본 프로젝트가 추진 되었습니다. |
Website | https://www.design-ast.com/ |
Positive Comments |
![]() ![]() ![]() ![]() |
Judging Comments | This branding project addressing mental health through AI and expert-driven content has earned acclaim for its innovative approach to providing support for depression, anxiety, and suicidal thoughts. Recognized for creating a trustworthy brand focused on sustainable mental health solutions, it stands out for its empathetic response to widespread societal issues. |
Intelligent Water Resources Dispatch System
4Paradigm Sage AIOS Packaging Design
NC PLAY PROJECT
ScienceCom
SAIO
Welcome Digital Bank Visual Identity
Care Together Happy Together Visual branding
Manna corporate identity design
Pingtan Book House
Korean Medicine Blooms
Re Braille
4Paradigm Pandemic Prediction System Design
UNAJIRO VI
Graphic design for Gwangju city commemoration
The Worldly book design
Bexei The Wandering Earth
Garden Salt
SFOC Visual Identity
Jeonnam Dragons Football Club Rebranding
Law Greening Workshop
Happy X Day
Care U Most
2022 Graduation exhibition GROW GLOW
Bubble Bomb
Energy Utopia
WALRUS PUMP Brand Design
Newing
The Song rhythm of Dongqian Lake
SHIN KONG Bank Light Evolution
ROKAF Typeface
THE PENTHOUSE Visual Branding
BE BETTER Packaging for the Earth in 2050
TAIWAN LANTERN FESTIVAL IN KAOHSIUNG
YNL Design CI Renewal
Sauce Expert
Project Echo
Zaishengdao Rice Packaging Design
Butak Care app services for care workers
Prejudice
Origami Amenities
History and Legend of Gangneung
Concept ARC Dual Flush Valve
Midea Industrial City smart operation of IOC
MY CHOICE Visual Branding
SHIFTDOOR RESIDENCE Brand Identity
TL BRAND DAY in NC PARK
NCSOFT Leaders Kit
Welcome FG Seasons Greetings Pack
Matsu HandPulled Noodle Brand Design
TOLOKAH Brand Design
Tuntex Branding
Smart Home Network Wall Pad HDHN4000
Sunforest
XIJIAJIA An AI Digital Human
Breeze White
AIOT Smart Park Integrated System
4paradigm Sage HyperCycle CESS
60 year memories of WAN CHUAN HSING
Smart Home Solution System HDHN 4000SET
DNAKE Sapphire Series
Designed by sketchbooks.co.kr / sketchbook5 board skin