Space

WARMTH OF THE SUN

Extra Form

Country	Taiwan
Year	2019
Award	Winner
Client	Primona
Affiliation	Dot Dot Studio
Designer	HSU MIN CHIN, CHOU HSIAO CHIEH, PROCESS BRAND DESIGN
English	After careful analysis, we determined that being long, narrow and tall are characteristic of the interior. As a result, we set the goal on creating an open space, following the “less is more” rule. We maximized the wall space and chose white as the design motif. Various white-colored materials were used to give different textures; golden hues and surface mirrors were adopted to add layers. The brand image was further introduced by incorporating the corporate identity color in the interior. The sales counter serves as the focal point of the store, establishing the relationship between sales personnel and customers.
Native	本案想傳達出來的概念，是運用企業的夢幻藍與大理石白，打造精緻饗宴氛圍 ，經典金加強品牌所要傳達卓然不群。讓櫃檯成為空間的重心，客戶透過服務人員，感受到的是的和煦陽光灑在高雅的大理石背牆上；服務人員也透過客戶的期許及信賴，更堅定的傳達出企業的服務理念及品牌精神。客戶可以感受空間中給予的尊貴典雅及企業識別，銷售人員同時也一直在凝聚團隊精神，在人與人之間的關係，互相因為空間的氛圍，傳達企業精神理念，同時傳達企業核心價值。空間中以符合產品高品質的形象，強調健康傳世，恆久不渝。 我們剖析整體空間，狹長、挑高是這空間的特性。少即是多，空間開闊成為我們目標，我們將空間牆面用最大化，空間以白色為主軸，白色也用不同的材質去展現不同的表情，透過金色與鏡面的介質讓空間多了一點層次，留有大面的企業識別顏色，將空間氛圍帶入新的品牌意象。而我們採用與前截然不同的風格,將前作改頭換面，打造了不同的空間氛圍。另外在狹長有限的空間內，劃分了三個重點區域銷售櫃檯、接待區、品嘗區；以空間重心位置銷售櫃檯締結了銷售人員跟客戶間的關係。互相穿透,互相曖昧卻又可獨立作業。 Primona中文意思是『上天恩賜的最好食物』，且領先群倫又低調奢華，尊貴典雅的品牌。 我們讓一個傳統食品轉變成了一種精品,不只是產品上包括了空間、態度、精神、服務。

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