Extra Form
Country Taiwan
Year 2019
Award Winner
Client Primona
Affiliation Dot Dot Studio
Designer HSU MIN CHIN, CHOU HSIAO CHIEH, PROCESS BRAND DESIGN
English After careful analysis, we determined that being long, narrow and tall are characteristic of the interior. As a result, we set the goal on creating an open space, following the “less is more” rule. We maximized the wall space and chose white as the design motif. Various white-colored materials were used to give different textures; golden hues and surface mirrors were adopted to add layers. The brand image was further introduced by incorporating the corporate identity color in the interior. The sales counter serves as the focal point of the store, establishing the relationship between sales personnel and customers.
Native 本案想傳達出來的概念,是運用企業的夢幻藍與大理石白,打造精緻饗宴氛圍 ,經典金加強品牌所要傳達卓然不群。讓櫃檯成為空間的重心,客戶透過服務人員,感受到的是的和煦陽光灑在高雅的大理石背牆上;服務人員也透過客戶的期許及信賴,更堅定的傳達出企業的服務理念及品牌精神。客戶可以感受空間中給予的尊貴典雅及企業識別,銷售人員同時也一直在凝聚團隊精神,在人與人之間的關係,互相因為空間的氛圍,傳達企業精神理念,同時傳達企業核心價值。空間中以符合產品高品質的形象,強調健康傳世,恆久不渝。 我們剖析整體空間,狹長、挑高是這空間的特性。少即是多,空間開闊成為我們目標,我們將空間牆面用最大化,空間以白色為主軸,白色也用不同的材質去展現不同的表情,透過金色與鏡面的介質讓空間多了一點層次,留有大面的企業識別顏色,將空間氛圍帶入新的品牌意象。而我們採用與前截然不同的風格,將前作改頭換面,打造了不同的空間氛圍。另外在狹長有限的空間內,劃分了三個重點區域銷售櫃檯、接待區、品嘗區;以空間重心位置銷售櫃檯締結了銷售人員跟客戶間的關係。互相穿透,互相曖昧卻又可獨立作業。 Primona中文意思是『上天恩賜的最好食物』,且領先群倫又低調奢華,尊貴典雅的品牌。 我們讓一個傳統食品轉變成了一種精品,不只是產品上包括了空間、態度、精神、服務。
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  1. OPERA BAG

  2. FINGERTIP TEMPERATURE

  3. PEBBLE

  4. BELLIFE

  5. INVISI

  6. WARMTH OF THE SUN

  7. AROMA SHOWER HEAD

  8. MYSTERIOUS BOXES

  9. SHADOW PLAY PRODUCT

  10. MOMENT CAPSULE

  11. DONUT

  12. JOY AND READING

  13. VISQUE SMART

  14. PICOLO

  15. STRETCH THE BOAT

  16. BYB

  17. QSPACE

  18. HSU RESIDENCE

  19. MOLT

  20. UNION

  21. FLIP CLIMBING WALL

  22. WHIOSK FOR EVERYONE

  23. TRANSPORT EXPERTS

  24. REFABRIC PLANTER

  25. IRIS BRUSH

  26. MAGIC STRETCHER

  27. VOICE OF THE SOUL

  28. SEEKER

  29. WIRE WORM

  30. CATCHING

  31. ORS OLIMBOS

  32. MULTIVARIANT STENTS

  33. THE WORLD RESCUE

  34. ROLLERLIMB

  35. TWIST CUBE

  36. SEED

  37. HARD DISK DRIVE

  38. CLAMP BASKET

  39. QIMINI TEMPO

  40. HWIM COLLECTION

  41. EASYSET CONCEALED

  42. SLIM SMART WASHER 3

  43. SKYNET

  44. TANYUE MANSION

  45. GLASS STAGE

  46. EASY WAVE

  47. QIBLA

  48. SAFFRON

  49. POLYCON SMART HEALTH

  50. GIANNA AND AUDREY

  51. HANSON

  52. BARYORANG

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