Communication

Hokuriku Kawara Branding

Extra Form
Country Japan
Year 2024
Award WINNER
Client Hokuriku Kawara Co., Ltd.
Affiliation TANABE CONSULTING Co., Ltd.
Designer Akihiro Sugiyama, Kazuhiro Taketsuna
English Hokuriku Kawara Co., Ltd. is a general exterior construction company specializing in roofing and exterior construction. With the mission of preserving the beautiful scenery of Hokuriku for future generations, we are contributing to the development of the local community. Our branding revolves around animation to express the goodness of renovation with friendly and easy-to-understand expressions. In the animation, the girl's candid impression of the wonderfulness of the house that has been renovated and reborn is appealing.
Native 株式会社北陸カワラは、屋根・外壁工事を特長とする総合外装業の会社です。北陸の美しい景観を未来に残すというミッションを掲げ、地域社会の発展に貢献しております。ブランディングのコミュニケーションの中心にアニメーションを採用し、親しみやすくわかりやすい表現でリフォームの良さを表現しております。アニメーションでは、リフォームをして生まれ変わった家の素晴らしさを、女の子の素直な感想で訴求しており、「リフォームって、すごいね。お家が新しくなったみたいだね。」という一言が印象的に残るように全体を構成しました。ブランディングはWEBやテレビCMや新聞広告など幅広いメディアで展開をし、アニメーションが使用できない媒体では、中心的な登場人物の女の子を主役としてビジュアルで訴求し、全体的なイメージがブレずに浸透するようにプランニングしております。
Positive Comments
Judging Comments The branding strategy of Hokuriku Kawara, featuring engaging animation, was highly praised for effectively conveying the beauty and value of renovation in a relatable and accessible manner, while also highlighting the company's commitment to preserving the local Hokuriku landscape for future generations.
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  1. House with skip terrace

  2. LHarmonie Oceanique

  3. Red Moon

  4. KYF Office

  5. Light and Sense

  6. The community library of sunset impression

  7. Kamakura country Club Renovation

  8. MACIO G Series Ladies Dressing Room

  9. Hair room TOARU

  10. MOUNTAIN LIVING

  11. Room With A View

  12. Enchanting Haven

  13. That is good enough

  14. Exclusive Aesthetics

  15. Revamp HK Intangible Cultural Heritage Centre

  16. Playground for Preschoolers

  17. CRRC History Cultural Street Exhibition Hall

  18. DANCING RIBBON

  19. The Heart Of It All

  20. A hundred flavors

  21. Perth Apartment

  22. Gu Bei Private Residence

  23. Timemory

  24. Subtle lighting

  25. THIDAMOON

  26. Hue Memorial park BonHyangJeon

  27. Red brick Courtyard House

  28. Lively Classic

  29. Tower in the Cloud

  30. Tan Charm Geometric Feature

  31. Keep Feeling Art Center

  32. SHENZHEN 8 MALL

  33. Wenxi Yihaoyuan Clubhouse

  34. Future Deja Vu

  35. CRRC Tianjin Jin Pu City Exhibition Hall

  36. line in old town

  37. Sunshine Rhythm

  38. Hsing Tian Kong Moral Education Classroom

  39. Pingtungs Civic Park Inclusive Playground

  40. Wabi sabi Elegance

  41. DEKTON AND COSENTINO PAVILION

  42. Bellagio

  43. Pandora Box

  44. MORE THAN SIMPLCITY

  45. Between line and structure

  46. Sparkling cloud

  47. Divine Afflatus

  48. 17th MIDNIGHT

  49. Pink Dream

  50. Lingering Scent of Tea

  51. 75 Degree White

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