Communication

Grampus Brand Identity

Extra Form

Country	Korea
Year	2021
Award	WINNER
Client	IVY SPORTS
Affiliation	YNL DESIGN
Designer	YOONA LEE SANGMI PARK
English	Grampus is a brand that develops and sells various kids' teaching aids to improve children's athletic ability and health. An active identity renewal was needed that matched the consumer trend of looking for convenient and usable teaching aids and focused on brand diversity and potential. To this end, we have newly established a brand image of sporty, energetic, and playful, taking into account the morphological characteristics of the Grampus parish and the sensitivity of the target class children. The main symbol of the killer whale is a collection of graphic elements that uniquely represent the shape of the parish.
Native	그램퍼스는 아이들의 운동신경과 건강 증진을 위해 다양한 키즈 교구를 개발 및 판매하는 브랜드입니다. 편리하고 사용성이 좋은 교구를 찾는 소비자 트렌드에 부합하고 브랜드의 다양성과 잠재력에 주목한 능동적인 아이덴티티 리뉴얼이 필요했습니다. 이를 위해 그램퍼스 교구의 형태적 특성과 타겟층인 어린이의 감성을 고려하여 spoty, energetic, playfu한 브랜드 이미지를 새롭게 구축했습니다.  범고래를 표현한 메인심볼은 교구의 형태를 유니크하게 표현한 각각의 그래픽 요소를 한데 모아 형상화하였습니다. 워드마크의 경우 기존의 각진 코너를 라운드화하여 아이들을 위한 제품으로서 안전성을 강조하였으며 교구의 다채로운 컬러를 반영해 브랜드 상징성을 높였습니다. 그램퍼스의 교구 형태에서 영감을 얻은 그래픽 모티브와 그램퍼스의 브랜드 키워드인 ‘PLAY’, ‘ENJOY’, ‘EASY’ 워딩을 조화롭게 표현하여 브랜드 톤앤매너를 구축했습니다. 그램퍼스의 포장박스, 테이프, 명함 등 다양한 애플리케이션 활용을 위해 그래픽 모티브와 로고타입의 유동적인 조합을 적용했습니다.
Positive Comments

1. in Space
   

   House with skip terrace

2. in Space
   

   LHarmonie Oceanique

3. in Space
   

   Red Moon

4. in Space
   

   KYF Office

5. in Space
   

   Light and Sense

6. in Space
   

   The community library of sunset impression

7. in Space
   

   Kamakura country Club Renovation

8. in Space
   

   MACIO G Series Ladies Dressing Room

9. in Space
   

   Hair room TOARU

10. in Space
    

    MOUNTAIN LIVING

11. in Space
    

    Room With A View

12. in Space
    

    Enchanting Haven

13. in Space
    

    That is good enough

14. in Space
    

    Exclusive Aesthetics

15. in Space
    

    Revamp HK Intangible Cultural Heritage Centre

16. in Space
    

    Playground for Preschoolers

17. in Space
    

    CRRC History Cultural Street Exhibition Hall

18. in Space
    

    DANCING RIBBON

19. in Space
    

    The Heart Of It All

20. in Space
    

    A hundred flavors

21. in Space
    

    Perth Apartment

22. in Space
    

    Gu Bei Private Residence

23. in Space
    

    Timemory

24. in Space
    

    Subtle lighting

25. in Space
    

    THIDAMOON

26. in Space
    

    Hue Memorial park BonHyangJeon

27. in Space
    

    Red brick Courtyard House

28. in Space
    

    Lively Classic

29. in Space
    

    Tower in the Cloud

30. in Space
    

    Tan Charm Geometric Feature

31. in Space
    

    Keep Feeling Art Center

32. in Space
    

    SHENZHEN 8 MALL

33. in Space
    

    Wenxi Yihaoyuan Clubhouse

34. in Space
    

    Future Deja Vu

35. in Space
    

    CRRC Tianjin Jin Pu City Exhibition Hall

36. in Space
    

    line in old town

37. in Space
    

    Sunshine Rhythm

38. in Space
    

    Hsing Tian Kong Moral Education Classroom

39. in Space
    

    Pingtungs Civic Park Inclusive Playground

40. in Space
    

    Wabi sabi Elegance

41. in Space
    

    DEKTON AND COSENTINO PAVILION

42. in Space
    

    Bellagio

43. in Space
    

    Pandora Box

44. in Space
    

    MORE THAN SIMPLCITY

45. in Space
    

    Between line and structure

46. in Space
    

    Sparkling cloud

47. in Space
    

    Divine Afflatus

48. in Space
    

    17th MIDNIGHT

49. in Space
    

    Pink Dream

50. in Space
    

    Lingering Scent of Tea

51. in Space
    

    75 Degree White

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