Communication

Tea packaging of DaRu series

Extra Form

Country	China
Year	2022
Award	WINNER
Client	XIMING TEA
Affiliation	XIMING TEA
Designer	zhongda zheng, chuanfa zheng
English	DaRu series, xi Ming brand culture represents tea products. Among the big scholar series named with “the university” of Zhu Zi, 4 series the product of 7 price class upgraded. The main picture elements of the package and the box shape all inherit the auxiliary graphics of the brand, while the box shape applies Xi Ming classic book box. Each gift box presents the product experience of advanced value through different colors, sizes, materials and book box styles.
Native	大儒包装，熹茗品牌文化代表产品，应用在包装中的视觉图形，创意源自朱子四书集注中的宋版书，提炼当中的经典符号：版心、鱼尾、对边、印章，以印章为载体融入品牌【礼敬】文化的关键词：守正承宗、正心诚意、成人达己、礼、敬，创造了熹茗专属的视觉符号。于此同时，极具朱子遗风气质且为熹茗包装资产的书型盒，也成了未来熹茗包装的超级符号。 以朱子《大学》八目为名的儒系产品，此次加入包装升级行列的有诚意、修身、格致、平天下，计4个系列7个价格等级的产品。7款产品在包装主画面元素和盒型上均承延品牌辅助图形，盒型则应用品牌经典书型盒，每款茶品通过包装的颜色、尺寸、材质，以及不同形式感的书型盒呈现进阶式产品质感和体验仪式感。
Website	wechat:MCBRANDCHINA
Positive Comments

1. in Space
   

   House with skip terrace

2. in Space
   

   LHarmonie Oceanique

3. in Space
   

   Red Moon

4. in Space
   

   KYF Office

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   Light and Sense

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   The community library of sunset impression

7. in Space
   

   Kamakura country Club Renovation

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   MACIO G Series Ladies Dressing Room

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   Hair room TOARU

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    MOUNTAIN LIVING

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    Room With A View

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    Enchanting Haven

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    That is good enough

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    Exclusive Aesthetics

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    Revamp HK Intangible Cultural Heritage Centre

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    Playground for Preschoolers

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    CRRC History Cultural Street Exhibition Hall

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    DANCING RIBBON

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    The Heart Of It All

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    A hundred flavors

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    Perth Apartment

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    Gu Bei Private Residence

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    Timemory

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    Subtle lighting

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    THIDAMOON

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    Hue Memorial park BonHyangJeon

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    Red brick Courtyard House

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    Lively Classic

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    Tower in the Cloud

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    Tan Charm Geometric Feature

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    Keep Feeling Art Center

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    SHENZHEN 8 MALL

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    Wenxi Yihaoyuan Clubhouse

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    Future Deja Vu

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    CRRC Tianjin Jin Pu City Exhibition Hall

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    line in old town

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    Sunshine Rhythm

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    Hsing Tian Kong Moral Education Classroom

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    Pingtungs Civic Park Inclusive Playground

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    Wabi sabi Elegance

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    DEKTON AND COSENTINO PAVILION

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    Bellagio

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    Pandora Box

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    MORE THAN SIMPLCITY

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    Between line and structure

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    Sparkling cloud

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    Divine Afflatus

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    17th MIDNIGHT

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    Pink Dream

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    Lingering Scent of Tea

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    75 Degree White

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