Extra Form
Country China
Year 2022
Award WINNER
Client XIMING TEA
Affiliation XIMING TEA
Designer zhongda zheng, chuanfa zheng
English DaRu series, xi Ming brand culture represents tea products. Among the big scholar series named with “the university” of Zhu Zi, 4 series the product of 7 price class upgraded. The main picture elements of the package and the box shape all inherit the auxiliary graphics of the brand, while the box shape applies Xi Ming classic book box. Each gift box presents the product experience of advanced value through different colors, sizes, materials and book box styles.
Native 大儒包装,熹茗品牌文化代表产品,应用在包装中的视觉图形,创意源自朱子四书集注中的宋版书,提炼当中的经典符号:版心、鱼尾、对边、印章,以印章为载体融入品牌【礼敬】文化的关键词:守正承宗、正心诚意、成人达己、礼、敬,创造了熹茗专属的视觉符号。于此同时,极具朱子遗风气质且为熹茗包装资产的书型盒,也成了未来熹茗包装的超级符号。 以朱子《大学》八目为名的儒系产品,此次加入包装升级行列的有诚意、修身、格致、平天下,计4个系列7个价格等级的产品。7款产品在包装主画面元素和盒型上均承延品牌辅助图形,盒型则应用品牌经典书型盒,每款茶品通过包装的颜色、尺寸、材质,以及不同形式感的书型盒呈现进阶式产品质感和体验仪式感。
Website wechat:MCBRANDCHINA
Positive Comments
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  1. BT Space

  2. Customized Meeting Assistant

  3. Enterprise Knowledge Management System Design

  4. Every Thai

  5. ZHONGHAI FIRST SHIGUANGLI MARKETING CENTER

  6. Ruler of the Castle

  7. SANHOJIP

  8. atl atl

  9. FFB Bar

  10. Sho

  11. The Beginning of Culture

  12. Turn and Look

  13. Yango Kunming Wenlan Dongfang Sales Center

  14. ARC X ART

  15. COUCOU Rebranding

  16. The Lavishness

  17. Realm of Eastern Literati

  18. ZEXIN LUOYANG YUNYUE TIANZHU

  19. Aureole Sky Castle

  20. Friends Visual Branding

  21. Pure Series Packaging

  22. Yango Jiaxing Sales Center

  23. Transformation of Dongmen Wharf Chengdu

  24. BIGKIT Onboarding kit of BIGPICTURE

  25. Follow follow 米 - Samsung Card SNS Event

  26. Xi'an 'SKY MANSION' Marketing Center

  27. Jasmin Coffee Brand Identity

  28. 東北 6 県レトルトカレー

  29. Erran

  30. Original Chicken

  31. GREENLAND WORLD CENTER SALES DEPARTMENT

  32. CHONGQING JINHUI YUNCHANG BEACH SALES OFFICE

  33. The Traders Club

  34. GENTLE AS A MIRROR TIME CREATION

  35. YOUNGER CARE SKIN MANAGEMENT CENTER

  36. Tea packaging of DaRu series

  37. Climate adapted City Color Design Method

  38. Museum Of Form

  39. Hang Seng New Generation banking

  40. Return of spirit

  41. KLAR Air Purifier

  42. PUPPICK

  43. Challenge

  44. Between Heart

  45. SHR.D

  46. Wet wipes type fire emergency mask

  47. The First Drizzle Of Spring

  48. Wave

  49. RP Luxury Watches Galleria

  50. Aero Breath fit

  51. F 101

  52. Suzhou ONE LAKE Life Experience Center

  53. Modern Heritage

  54. Streamlined Arc

  55. Liquor Store WHISKEY AND JOY

  56. SFC OLED Laboratory Dream Factory

  57. SFC BIO Laboratory Space Branding and Design

  58. Homchang Goose Down Partitioned Pillow

  59. NEXT Sales Center

  60. A Retreatful Ryokan Home

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