Extra Form
Country China Hong Kong
Year 2022
Award WINNER
Client Hang Seng Bank
Affiliation IMO design
Designer Marco Choi, Yan Yik Lun, Natalie Chan, Fung Yeung
English Co-banking Concept The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
Native 空間共享銀行概念 新世代年輕人擁有「勇於探索,為自我增值」的思想。在分行內的顧客可享受探索的過程,讓顧客感受到全新的顧客體驗。 翻新後的分行採用開放式的設計空間,以柔和燈光和溫暖而親切的木質元素,塑造舒適/休閒的風格,當中更包含創新電子化自助服務元素,包括電子取票系統,配備平板電腦的吧台和開放式自助櫃台。讓新世代年輕客戶可以感受自助服務的體驗,並可以透過探索新服務的過程,為自我增值。並打破一貫銀行服務模式, 創造出乎意料的自助銀行服務新體驗。 1. E ticket : 除了親自進入分行取票等待服務外,亦可以手機app取票,預先取票,無需花時間排隊等候。 2. Digital table :取票/ 等待過程時, 客人可以在digital table ,探索恆生新服務,旁邊亦有無線充電,可以為手機充機。 3. 同時間digital table 亦是 教學空間,利用無線連接,可以為顧客提供教學/ 新服務的簡介。 4. 演講/座談區: 日常分行運作時,會以休閒形式展示不同風格/ 顏色座椅, 可讓客人在等候期間亦可用手機探索恆生服務。 5. 當座談會日程時, 投影幕和投影機將降下, 教授/ 職員會為顧客展示創新服務/ 最新市場趨勢。 6. Teller counter : 以開放式櫃臺服務客人, 讓顧客感受到熱情/ 舒適的服務品質。 分行整體以柔和燈光,塑造舒適/休閒的風格。以木為設計原素,分佈不同角落,帶來更homey,親切的感覺。
Positive Comments
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  1. BT Space

  2. Customized Meeting Assistant

  3. Enterprise Knowledge Management System Design

  4. Every Thai

  5. ZHONGHAI FIRST SHIGUANGLI MARKETING CENTER

  6. Ruler of the Castle

  7. SANHOJIP

  8. atl atl

  9. FFB Bar

  10. Sho

  11. The Beginning of Culture

  12. Turn and Look

  13. Yango Kunming Wenlan Dongfang Sales Center

  14. ARC X ART

  15. COUCOU Rebranding

  16. The Lavishness

  17. Realm of Eastern Literati

  18. ZEXIN LUOYANG YUNYUE TIANZHU

  19. Aureole Sky Castle

  20. Friends Visual Branding

  21. Pure Series Packaging

  22. Yango Jiaxing Sales Center

  23. Transformation of Dongmen Wharf Chengdu

  24. BIGKIT Onboarding kit of BIGPICTURE

  25. Follow follow 米 - Samsung Card SNS Event

  26. Xi'an 'SKY MANSION' Marketing Center

  27. Jasmin Coffee Brand Identity

  28. 東北 6 県レトルトカレー

  29. Erran

  30. Original Chicken

  31. GREENLAND WORLD CENTER SALES DEPARTMENT

  32. CHONGQING JINHUI YUNCHANG BEACH SALES OFFICE

  33. The Traders Club

  34. GENTLE AS A MIRROR TIME CREATION

  35. YOUNGER CARE SKIN MANAGEMENT CENTER

  36. Tea packaging of DaRu series

  37. Climate adapted City Color Design Method

  38. Museum Of Form

  39. Hang Seng New Generation banking

  40. Return of spirit

  41. KLAR Air Purifier

  42. PUPPICK

  43. Challenge

  44. Between Heart

  45. SHR.D

  46. Wet wipes type fire emergency mask

  47. The First Drizzle Of Spring

  48. Wave

  49. RP Luxury Watches Galleria

  50. Aero Breath fit

  51. F 101

  52. Suzhou ONE LAKE Life Experience Center

  53. Modern Heritage

  54. Streamlined Arc

  55. Liquor Store WHISKEY AND JOY

  56. SFC OLED Laboratory Dream Factory

  57. SFC BIO Laboratory Space Branding and Design

  58. Homchang Goose Down Partitioned Pillow

  59. NEXT Sales Center

  60. A Retreatful Ryokan Home

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