Extra Form
Country China
Year 2022
Award WINNER
Affiliation Nature Times Art Design
Designer Wei Jinjing
English Original Chicken is a mid- and high-end Chinese catering brand that has almost 20 years of history. With consistent dedication to ingredient sources, the brand has pioneered a whole-chain standard of “farm to table” in Chinese fast food sector. It by far has more than 800 restaurants, and its first restaurant in South China is sited in Shenzhen, a young and energetic garden city. The design of this restaurant responds to the brand's philosophy of providing ecological and organic food, and draws inspiration from nature and soil.
Native 老乡鸡是定位中高端快餐连锁的中国餐饮品牌,已经有近20年的发展历史,其一以贯之的核心价值在于专注食材的源头,为中式快餐行业开创了“从土地到餐桌”的全产业链标准。迄今800+门店的基础上,老乡鸡华南首店选择在了年轻而明媚的花园城市深圳,设计亦契合品牌的原生态和有机理念,汲取大自然和土地作为创意灵感之源。坐落福田CBD地标商业综合体的首层转角位置,深圳旗舰店主打“还原农场”的概念主题,探索传统中式餐饮体验的实验性变革。源自于土地的色彩,提炼为低饱和度的用色方案,再赋形于土、木、石、棉、麻等天然材质的界面,于快节奏的都市生活背景中,在碎片化时间的繁忙与悠闲之间,引导健康可续而遵从自我的新生代生活方式。土壤红的主色附着于建筑双立面,自带感观尺度上的自由与轻盈,嵌入金属格栅和大面积的通透玻璃,连同外摆区和绿意盎然的户外花园,贴合这座城市四季如夏的气候,亦最大限度地向全年龄公众释放亲和的邀请。城市与农场、红与绿、曲与直、朴质与精致,多元矛盾的碰撞却又互为协调的组合。
Positive Comments
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  1. BT Space

  2. Customized Meeting Assistant

  3. Enterprise Knowledge Management System Design

  4. Every Thai

  5. ZHONGHAI FIRST SHIGUANGLI MARKETING CENTER

  6. Ruler of the Castle

  7. SANHOJIP

  8. atl atl

  9. FFB Bar

  10. Sho

  11. The Beginning of Culture

  12. Turn and Look

  13. Yango Kunming Wenlan Dongfang Sales Center

  14. ARC X ART

  15. COUCOU Rebranding

  16. The Lavishness

  17. Realm of Eastern Literati

  18. ZEXIN LUOYANG YUNYUE TIANZHU

  19. Aureole Sky Castle

  20. Friends Visual Branding

  21. Pure Series Packaging

  22. Yango Jiaxing Sales Center

  23. Transformation of Dongmen Wharf Chengdu

  24. BIGKIT Onboarding kit of BIGPICTURE

  25. Follow follow 米 - Samsung Card SNS Event

  26. Xi'an 'SKY MANSION' Marketing Center

  27. Jasmin Coffee Brand Identity

  28. 東北 6 県レトルトカレー

  29. Erran

  30. Original Chicken

  31. GREENLAND WORLD CENTER SALES DEPARTMENT

  32. CHONGQING JINHUI YUNCHANG BEACH SALES OFFICE

  33. The Traders Club

  34. GENTLE AS A MIRROR TIME CREATION

  35. YOUNGER CARE SKIN MANAGEMENT CENTER

  36. Tea packaging of DaRu series

  37. Climate adapted City Color Design Method

  38. Museum Of Form

  39. Hang Seng New Generation banking

  40. Return of spirit

  41. KLAR Air Purifier

  42. PUPPICK

  43. Challenge

  44. Between Heart

  45. SHR.D

  46. Wet wipes type fire emergency mask

  47. The First Drizzle Of Spring

  48. Wave

  49. RP Luxury Watches Galleria

  50. Aero Breath fit

  51. F 101

  52. Suzhou ONE LAKE Life Experience Center

  53. Modern Heritage

  54. Streamlined Arc

  55. Liquor Store WHISKEY AND JOY

  56. SFC OLED Laboratory Dream Factory

  57. SFC BIO Laboratory Space Branding and Design

  58. Homchang Goose Down Partitioned Pillow

  59. NEXT Sales Center

  60. A Retreatful Ryokan Home

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