Extra Form
Country Korea
Year 2023
Award WINNER
Client Yuhan Kimberly Co., Ltd.
Affiliation YNL Design
Designer Yoona Lee, Eunah Kim
English Yuhan-Kimberly home care brand, ‘Scott’ launched a new product line, ‘mild&clean fabric deodorizers’ Unlike the boring, traditional fabric deodorant package design, which emphasizes the use of the product by providing a differentiated brand experience with mild ingredients and pleasant scents, the Scott design is to harmonize with the home environment as an interior element. We wanted to create a positive awareness by developing a graphic motif that clarifies the modern package and identity, and minimize the use of colors to deliver premium looks and feel while creating a cozy home moods with a design that adds vitality to the product.
Native 유한킴벌리(주)의 집안관리용품 브랜드 ‘스카트’는 ‘순하고 깨끗한 섬유탈취제’ 신제품을 출시하며, 순한 성분, 기분 좋은 향으로 차별화된 브랜드 경험을 제공해 제품의 사용법을 강조하는 지루하고, 전통적인 섬유탈취제 패키지 디자인과 달리, 스카트 디자인은 하나의 인테리어 요소로서 집안의 환경과 조화롭게 어울릴 수 있도록 기획 했습니다. 모던한 패키지와 아이덴티티를 명확하게 하는 그래픽 모티브를 개발해 긍정적인 인지도를 형성하고자 했으며, 컬러 사용을 최소화하여 프리미엄한 룩앤필을 전달함과 동시에 제품의 생동감을 더하는 디자인으로 아늑한 홈 분위기를 연출합니다.
Positive Comments
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  1. House with skip terrace

  2. LHarmonie Oceanique

  3. Red Moon

  4. KYF Office

  5. Light and Sense

  6. The community library of sunset impression

  7. Kamakura country Club Renovation

  8. MACIO G Series Ladies Dressing Room

  9. Hair room TOARU

  10. MOUNTAIN LIVING

  11. Room With A View

  12. Enchanting Haven

  13. That is good enough

  14. Exclusive Aesthetics

  15. Revamp HK Intangible Cultural Heritage Centre

  16. Playground for Preschoolers

  17. CRRC History Cultural Street Exhibition Hall

  18. DANCING RIBBON

  19. The Heart Of It All

  20. A hundred flavors

  21. Perth Apartment

  22. Gu Bei Private Residence

  23. Timemory

  24. Subtle lighting

  25. THIDAMOON

  26. Hue Memorial park BonHyangJeon

  27. Red brick Courtyard House

  28. Lively Classic

  29. Tower in the Cloud

  30. Tan Charm Geometric Feature

  31. Keep Feeling Art Center

  32. SHENZHEN 8 MALL

  33. Wenxi Yihaoyuan Clubhouse

  34. Future Deja Vu

  35. CRRC Tianjin Jin Pu City Exhibition Hall

  36. line in old town

  37. Sunshine Rhythm

  38. Hsing Tian Kong Moral Education Classroom

  39. Pingtungs Civic Park Inclusive Playground

  40. Wabi sabi Elegance

  41. DEKTON AND COSENTINO PAVILION

  42. Bellagio

  43. Pandora Box

  44. MORE THAN SIMPLCITY

  45. Between line and structure

  46. Sparkling cloud

  47. Divine Afflatus

  48. 17th MIDNIGHT

  49. Pink Dream

  50. Lingering Scent of Tea

  51. 75 Degree White

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