Communication

SHIN KONG Bank Light Evolution

Extra Form

Country	Chinese Taipei
Year	2023
Award	WINNER
Affiliation	TAIWAN SHIN KONG COMMERCIAL BANK Co., Ltd.
Designer	Customer Experience Design Team
English	As technology evolves, consumer financial behavior is gradually shifting from using cash to digital payments. Money flow has transformed into intangible data, traveling through our everyday lives. Shin Kong Bank ("Shin Kong" refers to "New Light" in Chinese) introduces "Light Evolution" which represents our value proposition of light is everywhere. Our goal is to reshape our existing brand which exists for over 60 years, bringing the concept of "Light Up Your Life" through an omni-channel experience across digital websites, visual identity system, branches, etc. We believe our customers' wealth will grow like plants through photosynthesis.
Native	嶄新金融美學，以『新・光合作用』為題，比喻新光銀行協助顧客如同植物行光合作用一樣，不斷汰換舊有思維，創新追求成長。 隨著數位技術演變，消費者金融行為從實體鈔票逐漸轉為數位金融，金流如同無形的數據穿梭在人們的生活之中，「新光」銀行提出的「新光合作用」，緊扣光無所不在、心與你同在的價值主張，企圖重塑一家六十年金融品牌，以全渠道的角度將光的概念帶入數位App、網站、文宣周邊到實體分行，藉由各式材質營造出光影清透的視覺效果，營造出簡約輕盈的全新企業品牌形象，突破過往金融業冰冷、生硬的刻板印象。期待藉由新光銀行，使顧客的財富如同植物行光合作用一樣，吸收光能轉化為動能，汰換過去陳舊的理財觀念，迎接嶄新數位金融未來。
Positive Comments

1. in Space
   

   House with skip terrace

2. in Space
   

   LHarmonie Oceanique

3. in Space
   

   Red Moon

4. in Space
   

   KYF Office

5. in Space
   

   Light and Sense

6. in Space
   

   The community library of sunset impression

7. in Space
   

   Kamakura country Club Renovation

8. in Space
   

   MACIO G Series Ladies Dressing Room

9. in Space
   

   Hair room TOARU

10. in Space
    

    MOUNTAIN LIVING

11. in Space
    

    Room With A View

12. in Space
    

    Enchanting Haven

13. in Space
    

    That is good enough

14. in Space
    

    Exclusive Aesthetics

15. in Space
    

    Revamp HK Intangible Cultural Heritage Centre

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    Playground for Preschoolers

17. in Space
    

    CRRC History Cultural Street Exhibition Hall

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    DANCING RIBBON

19. in Space
    

    The Heart Of It All

20. in Space
    

    A hundred flavors

21. in Space
    

    Perth Apartment

22. in Space
    

    Gu Bei Private Residence

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    Timemory

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    Subtle lighting

25. in Space
    

    THIDAMOON

26. in Space
    

    Hue Memorial park BonHyangJeon

27. in Space
    

    Red brick Courtyard House

28. in Space
    

    Lively Classic

29. in Space
    

    Tower in the Cloud

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    Tan Charm Geometric Feature

31. in Space
    

    Keep Feeling Art Center

32. in Space
    

    SHENZHEN 8 MALL

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    Wenxi Yihaoyuan Clubhouse

34. in Space
    

    Future Deja Vu

35. in Space
    

    CRRC Tianjin Jin Pu City Exhibition Hall

36. in Space
    

    line in old town

37. in Space
    

    Sunshine Rhythm

38. in Space
    

    Hsing Tian Kong Moral Education Classroom

39. in Space
    

    Pingtungs Civic Park Inclusive Playground

40. in Space
    

    Wabi sabi Elegance

41. in Space
    

    DEKTON AND COSENTINO PAVILION

42. in Space
    

    Bellagio

43. in Space
    

    Pandora Box

44. in Space
    

    MORE THAN SIMPLCITY

45. in Space
    

    Between line and structure

46. in Space
    

    Sparkling cloud

47. in Space
    

    Divine Afflatus

48. in Space
    

    17th MIDNIGHT

49. in Space
    

    Pink Dream

50. in Space
    

    Lingering Scent of Tea

51. in Space
    

    75 Degree White

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